MATT GRAY

“The Systems Guy” | Helping you build your profitable personal brand.
Founder & CEO @founderos

[MATT GRAY @matt_gray_]

how to become a storytelling genius (the addiction framework):

[MATT GRAY @matt_gray_]

Here’s the difference between a magnetic business and a draining one:

[MATT GRAY @matt_gray_]

@SahilBloom The simple things are often the ones that compound the most.

[MATT GRAY @matt_gray_]

@dklineii Motivation can be supported by great leadership, but ownership has to come from within.

[MATT GRAY @matt_gray_]

Build systems to free you from the founder grind and give you back your time.

[MATT GRAY @matt_gray_]

LinkedIn: "Check out my knowledge"

X: "Check out my ideas"

[MATT GRAY @matt_gray_]

8 most valuable skills in 2026:

• Hiring
• Delegating
• Storytelling
• Copywriting
• Sales systems
• Task automation
• Audience growth
• Community building

[MATT GRAY @matt_gray_]

Your audience is the most valuable asset you can build.

Look at MrBeast - the first YouTube billionaire.

Or Elon - and his audience of 100M+ and funnel to Tesla, SpaceX and X.

You need a social funnel to compete in 2026.

Audience → Newsletter → Monetization

[MATT GRAY @matt_gray_]

Health > Everything

• Lift
• Read
• Stretch
• Meditate
• 8 hours of sleep
• Cut negative people

What am I missing?

[MATT GRAY @matt_gray_]

@SahilBloom Most people spend too much energy worrying about opinions that never existed.

[MATT GRAY @matt_gray_]

@dklineii Leadership is built through intentional practice, not just a title.

[MATT GRAY @matt_gray_]

P.S. Want the systems I use to grow my business?

I share one every Saturday (completely free).

No fluff. Pure systems.

172,000+ founders already joined:

https://t.co/kwCvjFnhEq

[MATT GRAY @matt_gray_]

The fastest path to wealth is systematizing what already works.

[MATT GRAY @matt_gray_]

When you go to hire someone, make sure they have these 3 qualities:

1. Hard worker - Operates at 110% by default
2. Smart - Able to think and make high-quality decisions independently
3. Impeccable character - Puts the betterment of the business before their own

[MATT GRAY @matt_gray_]

Lack of audience kills more teams than lack of technology.

First time founders focus on tech.

Second time founders focus on distribution.

When in doubt, grow your audience with organic content and drive them to cash flows with monetization systems and lead engines.

[MATT GRAY @matt_gray_]

P.S. Want the systems I use to grow my business?

I share one every Saturday (completely free).

No fluff. Pure systems.

172,000+ founders already joined:

https://t.co/kwCvjFnhEq

[MATT GRAY @matt_gray_]

Hard work attracts luck

[MATT GRAY @matt_gray_]

P.S. If you like proven systems, you'll love my weekly newsletter (it's free).

Bonus: Bonus: Get 5 systems I use for organic content growth.

Join 172,000+ subscribers here:

https://t.co/4RB8u2BCo5

[MATT GRAY @matt_gray_]

fuck playing it small.

do it big - at the very least it's a great story.

[MATT GRAY @matt_gray_]

Growth happens when your back is against the wall and your only option is to become who you need to be.

[MATT GRAY @matt_gray_]

Your ability to stay focused and optimized when nothing is going your way is your competitive advantage.