you did $76k in revenue last month
your competitor did $76k in revenue last month
they made $14,200 profit
you made $4,100 profit
same products
same suppliers
same ads
different attention to reimbursements, fees, and leakage
here's what they're recovering that you're leaving on the table
Amazon loses your inventory constantly
not occasionally
every single week
the new policy as of October 2024:
inbound shortages: 60 days to file
warehouse damage: 60 days to file
customer returns: 60 days to file
removal shipments lost: 15-75 days to file
miss the window = $0 recovered forever
you sent 600 units last month Amazon received 571 units 29 units "lost in inbound"
at $19 COGS each = $551
plus lost profit at 38% margin: $332
total: $883 gone
you have 60 days from delivery date to file
day 61: too late
the math on $76k/month business
monthly reimbursement scenarios:
inbound shortages: 18 units × $19 = $342
warehouse damage: 11 units × $19 = $209
customer returns destroyed: 31 units × $19 = $589
removal shipments lost: 7 units × $19 = $133
fee errors (weight/dimension): $247
total available per month: $1,520
if you file everything: +$1,520/month = $18,240/year
if you ignore it: -$18,240/year
competitor files you don't
that's the $20k profit gap
the prep center theft reality
you ship 800 units to prep center prep center "receives all 800"
prep center ships to FBA
FBA receives 761 units
39 units disappeared
prep center says "must've been Amazon" Amazon says "we received what was sent"
both pointing at each other
you lose $741
unless you're tracking weights
the weight tracking system
shipment to prep center: 800 units × 0.7 lbs = 560 lbs document weight on shipping label
when prep center receives,
demand photos: box count, condition, all sides
prep center creates FBA shipment check weight on FBA shipment plan
FBA shipment shows: 533 lbs 533 lbs ÷ 0.7 = 761 units
prep center stole 39 units
file claim immediately recover $741
most sellers never check weights prep centers know this shrinkage runs 3-7% at bad prep centers
example from October
sent $6,800 in inventory to prep center 580 units total COGS: $11.72 per unit
prep center reported "all received"
FBA received 548 units 32 units missing = $375 COGS
called prep center they said "check with Amazon, sometimes they miscount"
checked shipment weight: sent to prep: 406 lbs sent to FBA: 383 lbs
23 lbs missing = exactly 32 units at 0.7 lbs each
sent them the math they went silent for 3 days then: "we found them in our staging area" reimbursed $375
if i hadn't tracked weights? $375 gone forever
multiplied by 12 months = $4,500/year
the customer return scam
customer buys your $42 kitchen gadget returns a brick
Amazon refunds customer marks your item "customer damaged - destroyed" reimburses you $0
Amazon policy: "if customer returned materially different item, seller eligible for reimbursement"
you file claim attach photos from listing Amazon investigates finds: customer sent back different item reimburses you $42
but only if you file within 60-120 days
happens on 4-8% of returns on $76k revenue = $3,040-6,080 in fraudulent returns per month
if you don't file: lose $3,040-6,080 if you file: recover $3,040-6,080
that's $36k-73k per year
the fee overcharge errors
Amazon measures your product wrong
your product dimensions: 10×6×3 inches Amazon records: 12×7×4 inches higher cubic feet = higher fees
overcharge: $0.89 per unit you sold 920 units this
month total overcharged: $818
you have 60 days to dispute dimensional fees
check: Inventory → Manage FBA Inventory → Edit → Product Dimensions compare to actual measurements if wrong: open case with photos and ruler
recover $818
dimension errors happen on 12-18% of ASINs weight errors happen on 8-14% of ASINs
combined average overcharge: $640-920/month
the return grade fraud
customer returns item Amazon grades it "unsellable - damaged" sends to liquidation for $6 your COGS: $18
Amazon policy: "if item meets sellable criteria per FBA guidelines, seller can appeal grade"
request return back to you photograph it item is clearly sellable - minor box wear submit photos to Amazon appeal grade
Amazon changes to "sellable" reimburses difference: $12
happens on 22-34% of "unsellable" returns Amazon defaults to unsellable to avoid regrading
on 180 returns/month: 40 wrongly graded unsellable = $480 in lost value
file appeals: recover $480/month = $5,760/year
the disposal without authorization
200 units aged 10 months in FBA Amazon emails: "approaching long-term storage fees" you're busy, miss email
Amazon disposes 47 units without your approval "reducing your storage burden"
you never authorized disposal
Amazon policy: "unauthorized disposal = full reimbursement at manufacturing cost"
file claim immediately provide invoice showing COGS
Amazon reimburses 47 × $18 = $846
miss the 60-day window = $846 gone
the warehouse transfer loss
Amazon transfers inventory between warehouses routine consolidation
Amazon says transferring 140 units from PHX5 to ONT8 120 units arrive at ONT8 20 units lost in transfer
Amazon usually auto-reimburses these but 15-22% slip through
check: Inventory Ledger → filter "Transfer" if transfer shows sent but not received after 14 days file claim
20 units × $18 = $360 recovered
the removal shipment theft
request removal of 180 units Amazon ships to your address tracking shows "delivered" you receive 158 units
22 units missing
file claim within 15-75 days of shipment creation Amazon investigates with carrier usually finds: driver error or theft reimburses 22 × $18 = $396
miss filing window = $396 gone
the inbound receiving games
you send perfect shipment 3 boxes, 400 units total tracking shows "delivered" to Amazon
Amazon receives: box 1: 128 units (should be 133) box 2: 134 units (correct) box 3: 0 units received - marked "not received"
137 units total received 263 units short
file claim immediately with: bill of lading showing 400 units shipped box weights proving 400 units sent carrier delivery confirmation
Amazon investigates usually finds: box 3 in wrong receiving area or box 3 delivered to different FC by mistake
either way: you get reimbursed 263 × $18 = $4,734
but you have 60 days from delivery date not from when you notice
if you wait longer than 60 days? $4,734 gone forever
the 60-day countdown problem
old policy: 18 months to file you could be lazy, check quarterly, still recover
new policy: 60 days you must check weekly minimum
timeline:
day 1: shipment delivered to Amazon
day 3-10: Amazon receives and counts
day 11: discrepancy appears in reports
day 15: you notice (if checking weekly)
day 18: you file claim with documentation
day 32: Amazon responds requesting more info
day 35: you provide additional docs
day 48: Amazon approves claim
day 53: reimbursement hits account
total time: 53 days margin for error: 7 days
if you check monthly? you notice day 38 file day 42 Amazon requests more info day 56 day 60 hits while waiting claim auto-denied $883 gone
the weekly audit requirement
every Monday: check last week's receipts any shortages? file immediately
every Tuesday: check last 7 days returns any destroyed improperly? file immediately
every Wednesday: check last 7 days removals any lost in transit? file immediately
every Thursday: run fee error check any dimension/weight wrong? dispute immediately
every Friday: check disposal reports any unauthorized? file immediately
15 minutes per day × 5 days = 75 minutes/week $1,520 recovered/month = $18,240/year
hourly rate of this activity: $242/hour
the software vs manual decision
manual filing: 75 minutes/week find discrepancies: 45 minutes file claims with documentation: 30 minutes cost: $0 recovered: $1,520/month
software automation (GETIDA, RefundsManager, Seller Ledger): connect to account: 5 minutes once software scans continuously auto-files claims with documentation cost: 20-25% of recovered amount
$1,520 × 25% = $380 fee you net: $1,140/month time spent: 0 minutes
decision: if your time worth under $50/hour → DIY if your time worth over $50/hour → software
at $76k/month revenue your time worth $80+/hour software makes sense
the prep center contract clause
add to agreement: "any shrinkage between reported receipt and FBA delivery will be reimbursed at 1.5× wholesale cost within 5 business days"
most prep centers sign now they have skin in the game shrinkage drops to under 0.3%
they start checking weights carefully because they're liable
your losses disappear
the FBA vs FBM return difference
FBA returns: Amazon handles, automatically grades 8-14% graded wrong file appeals, recover $480/month
FBM returns: customer ships to you directly you inspect personally relist if sellable no Amazon grading errors
but FBM return rate typically 2-4% higher because customers know it's more work for you
math: FBA: 6% return rate, 12% graded wrong = 0.72% of sales lost to bad grading FBM: 9% return rate, 0% grading errors = 0% lost
FBM loses 3% more to returns but gains 0.72% back from no grading errors net: FBM loses 2.28% more
FBA is still better for most products
the documentation requirement
to win reimbursement claims you need:
inbound claims:
commercial invoice showing units sent
bill of lading with weights
carrier tracking to Amazon
photos of packed boxes
warehouse claims:
inventory ledger showing removal
photos of product condition when sent
return claims:
photos showing product condition
FBA return slip showing return reason
photos showing box and label
removal claims:
removal order confirmation
carrier tracking showing delivery
photos of received items
fee claims:
product dimensions measured with ruler in photo
product weight on scale in photo
current fee charges from reports
the lost opportunity cost
$76k/month revenue 25% margin = $19k profit minus $3,520 in unclaimed reimbursements = $15,480 actual profit
competitor files everything $76k/month revenue 25% margin = $19k profit plus $1,520 recovered = $20,520 actual profit
$5,040/month difference $60,480/year difference
same products same work different systems
your competitor probably uses software spends 0 hours on reimbursements recovers $1,520/month automatically
you're leaving $3,520/month on table or spending 75 minutes/week recovering it manually
meanwhile competitor spending those 75 minutes: sourcing new products optimizing listings scaling revenue
the compounding effect
year 1: leave $18,240 on table
year 2: leave another $24,632
year 3: leave another $29,210
3 years: $72,082 left with Amazon
competitor recovered all 3 years used $72,082 to:
buy more inventory
scale faster
compound profits
your move
keep ignoring reimbursements keep thinking "too much work" keep thinking "not worth it" keep leaving $3k/month with Amazon keep wondering why competitor more profitable
or
audit and recover $5k-12k immediately, then
sign up for software at 25% fee going forward, and
spend 0 time on it
same $76k revenue
$30k+ more annual profit zero extra work
different system
For the RA hustlers out there
What’s the best advantage you’ve built with stores/store managers?
Texting about deals? Heads up on a big clearance wave for a brand/category? Making deals? Going in the back to clear out stock? Etc.
A foot in the door, another kid yelled out “WE TAKE ZELLE AND CASH APP”
When i left the store, I made sure the second kid got a donation, way to handle an objection
They did 1 push up for every dollar donated, keep up the good work kids
Full RA day today, was walking in to a Walmart and 5 kids guarded the entrance, they were wearing jerseys and holding buckets asking for donations
The first kid asked me if I wanted to donate and I apologized since I don’t carry cash with me. I kept walking and right as I put