Matteo Lusiani

Ho studiato a Torino, lavorato a Milano e oggi mi occupo di strategie di branding. Da casa. Sono anche autore del podcast Brandroad.

[Matteo Lusiani @MatteoLusiani]

Aspettare che il mondo torni alla normalità sembra ormai essere una strategia perdente: QUESTA è la normalità, secondo molti manager. Per questo stanno cercando nuove strategie per avere successo in un mondo in continuo cambiamento.

https://t.co/LEddpw6dy6

[Matteo Lusiani @MatteoLusiani]

Qual è il ruolo dei #brand nella società? Provo a rispondere nella nona puntata di Brandroad, insieme a Graziano Giacani, fondatore di Premiata Fonderia Creativa, ideatore del @brandfestivalit.

Su Spotify: https://t.co/NlXkpLCjg2

#podcast #branding

[Matteo Lusiani @MatteoLusiani]

This is perhaps my greatest conviction: the answer you give to deep questions is the most important thing to do something well. That's why I lit up when I read this sentence in the biography of @Nike's founder.

[Matteo Lusiani @MatteoLusiani]

This reminds me the importance of the experience you offer, not just the product you sell.

[Matteo Lusiani @MatteoLusiani]

Believing in what you do, this is the most important thing. The money will arrive as a consequence.

[Matteo Lusiani @MatteoLusiani]

In other words, the hardest part is consistency.

[Matteo Lusiani @MatteoLusiani]

For me it is an easy way out in most of the cases I am in doubt.

[Matteo Lusiani @MatteoLusiani]

For a long time I struggled to recognize when I was wrong. Then I realized that admitting an error is the real superpower of those who do their jobs well: because if it's my fault then I can improve.

[Matteo Lusiani @MatteoLusiani]

In marketing, this reminds us to always think of products as experiences, not just as solutions to supposed customer problems.

[Matteo Lusiani @MatteoLusiani]

Can someone help me? I would like to translate the word #nadellaissance into Italian, but I need some more explanation about the real meaning.

https://t.co/8Cn4rCeTOH

[Matteo Lusiani @MatteoLusiani]

How many do it in marketing? 🙋‍♂️🙋‍♀️🙋‍♂️ No, how many really do it? 💨
#marketing #quotes @FredReichheld

[Matteo Lusiani @MatteoLusiani]

This quote by @mgobe reminds me that every time I say "consumer" I missed an opportunity to say "person". 👫 🛒
#marketing #quotes

[Matteo Lusiani @MatteoLusiani]

Si applica di fronte a un pubblico così come durante il barbecue di metà agosto. 🗨️🙋
@mpascoa #publicspeaking #storytelling

[Matteo Lusiani @MatteoLusiani]

Whenever I have the temptation to explain too much, this quote invites me to never forget the feelings. 👨‍🏫 🚫
#goleman #emotionalintelligence #brain #rationality #feelings

[Matteo Lusiani @MatteoLusiani]

When at the third re-reading of a text I still have the temptation to look for a better synonym, @annhandley reminds me that "giving a damn" is part of the game. ✍️ 🤷‍♂️
#annhandley #contentrules #everybodywrites #contentmarketing #copywriting

[Matteo Lusiani @MatteoLusiani]

Machado, Global CMO @BurgerKing, said it after the award-winning campaign that gave a #Whopper to customers who were near a McDonald's. 😜🍔 Good ideas always win. 💪💡
@fer_machado123 #burgerking #mcdonalds #canneslions #programmatic #AI

[Matteo Lusiani @MatteoLusiani]

When I realize I am using too many "tricks of the trade", this quote urges me not to be a junk merchant. 🗑️ 🚫
#borroughs #junk #marketing

[Matteo Lusiani @MatteoLusiani]

The beginning of "21 lessons for the 21st century". I would print it on a t-shirt. 👕 😁
@harari_yuval #harari #harariyuval

[Matteo Lusiani @MatteoLusiani]

When I'm tempted to change course John Medina reminds me that, to attract attention, consistency is better than newness. 📌😊
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@BrainRulesBooks #johnmedina #brainrules

[Matteo Lusiani @MatteoLusiani]

This quote reminds me of the importance of word of mouth. We can't keep track of it but it's the real secret of every success. 👪 💬
@JeffBezos #jeffbezos #amazon #WordOfMouth #wordofmouthadvertising #wordofmouthrevolution