![barbarianfitco's tweet photo. Hey Barbarians,
As many of you know, my 20-year background in brand strategy, design, and marketing includes branding one of the fastest-growing supplement lines in the past 7 years (Alani Nu). For years, those closest to me have asked when I'd launch my own—well, the time has come.
Over the past 2.5 years, I've been grinding on this project, shelving it multiple times to reassess partners, market timing, and my own rebuilding. Now, it's here:
Salinity: All-natural pink salt hydration.
Like many, I struggled with water intake, growing up on sweet tea until my wife, Heather, inspired me to prioritize it. Over 75% of Americans are chronically dehydrated and we're on a mission to change that. Naturally.
I'm proud to announce that on 10/15, we entered production for Salinity, a pink Himalayan salt electrolyte mix with 100% all-natural ingredients. Naturally sweetened and colored, no fake stuff and proudly made right here in Atlanta. Salinity will be a middle-market player with sodium (700mg/serving)—not low like big brands (300-550mg), but not extreme like some of our competitors where you feel like you're sucking down a salt block. It packs ALL daily vitamins, including K2 for Vitamin D synergy.
What sets it apart: Higher-sodium benefits without the salty taste—delicious and refreshing in Citrus & Watermelon flavors. More flavors and product variants on the roadmap.
This vision predates Barbarian; I held off sharing with all of you for months to avoid fatiguing you on here with "another" vertical. Now, as a sister company, we're launching an exclusive 𝕏 presale for our community on 11/1 via an exclusive and fun collaboration with Barbarian with deliveries early December—perfect for holidays and resolutions. More details coming soon.
To your likely surprise, our growth will be heavily powered by TikTok Shop, thanks to my wife's creator influence and other team member accounts. Deep waters have never scared me and we are diving into an ocean of sharks to deliver quality and purpose, mirroring our continued mission with Barbarian. We'll never stop striving to earn your trust across both brands and invite you join us on 11/1.
Website, ingredients, and more presale info coming soon. Follow @DrinkSalinity on 𝕏 & Instagram, [@]salinityhydration on TikTok. I'm proud of our product and growing team.
A rising tide lifts all ships.
Thank you for being our harbor.
-JR](https://pbs.twimg.com/media/G3ZrJQSWgAEJqHt.jpg)
![barbarianfitco's tweet photo. Hey Barbarians,
As many of you know, my 20-year background in brand strategy, design, and marketing includes branding one of the fastest-growing supplement lines in the past 7 years (Alani Nu). For years, those closest to me have asked when I'd launch my own—well, the time has come.
Over the past 2.5 years, I've been grinding on this project, shelving it multiple times to reassess partners, market timing, and my own rebuilding. Now, it's here:
Salinity: All-natural pink salt hydration.
Like many, I struggled with water intake, growing up on sweet tea until my wife, Heather, inspired me to prioritize it. Over 75% of Americans are chronically dehydrated and we're on a mission to change that. Naturally.
I'm proud to announce that on 10/15, we entered production for Salinity, a pink Himalayan salt electrolyte mix with 100% all-natural ingredients. Naturally sweetened and colored, no fake stuff and proudly made right here in Atlanta. Salinity will be a middle-market player with sodium (700mg/serving)—not low like big brands (300-550mg), but not extreme like some of our competitors where you feel like you're sucking down a salt block. It packs ALL daily vitamins, including K2 for Vitamin D synergy.
What sets it apart: Higher-sodium benefits without the salty taste—delicious and refreshing in Citrus & Watermelon flavors. More flavors and product variants on the roadmap.
This vision predates Barbarian; I held off sharing with all of you for months to avoid fatiguing you on here with "another" vertical. Now, as a sister company, we're launching an exclusive 𝕏 presale for our community on 11/1 via an exclusive and fun collaboration with Barbarian with deliveries early December—perfect for holidays and resolutions. More details coming soon.
To your likely surprise, our growth will be heavily powered by TikTok Shop, thanks to my wife's creator influence and other team member accounts. Deep waters have never scared me and we are diving into an ocean of sharks to deliver quality and purpose, mirroring our continued mission with Barbarian. We'll never stop striving to earn your trust across both brands and invite you join us on 11/1.
Website, ingredients, and more presale info coming soon. Follow @DrinkSalinity on 𝕏 & Instagram, [@]salinityhydration on TikTok. I'm proud of our product and growing team.
A rising tide lifts all ships.
Thank you for being our harbor.
-JR](https://pbs.twimg.com/media/G3ZpGRxXkAAgQ1q.jpg)
![barbarianfitco's tweet photo. Hey Barbarians,
As many of you know, my 20-year background in brand strategy, design, and marketing includes branding one of the fastest-growing supplement lines in the past 7 years (Alani Nu). For years, those closest to me have asked when I'd launch my own—well, the time has come.
Over the past 2.5 years, I've been grinding on this project, shelving it multiple times to reassess partners, market timing, and my own rebuilding. Now, it's here:
Salinity: All-natural pink salt hydration.
Like many, I struggled with water intake, growing up on sweet tea until my wife, Heather, inspired me to prioritize it. Over 75% of Americans are chronically dehydrated and we're on a mission to change that. Naturally.
I'm proud to announce that on 10/15, we entered production for Salinity, a pink Himalayan salt electrolyte mix with 100% all-natural ingredients. Naturally sweetened and colored, no fake stuff and proudly made right here in Atlanta. Salinity will be a middle-market player with sodium (700mg/serving)—not low like big brands (300-550mg), but not extreme like some of our competitors where you feel like you're sucking down a salt block. It packs ALL daily vitamins, including K2 for Vitamin D synergy.
What sets it apart: Higher-sodium benefits without the salty taste—delicious and refreshing in Citrus & Watermelon flavors. More flavors and product variants on the roadmap.
This vision predates Barbarian; I held off sharing with all of you for months to avoid fatiguing you on here with "another" vertical. Now, as a sister company, we're launching an exclusive 𝕏 presale for our community on 11/1 via an exclusive and fun collaboration with Barbarian with deliveries early December—perfect for holidays and resolutions. More details coming soon.
To your likely surprise, our growth will be heavily powered by TikTok Shop, thanks to my wife's creator influence and other team member accounts. Deep waters have never scared me and we are diving into an ocean of sharks to deliver quality and purpose, mirroring our continued mission with Barbarian. We'll never stop striving to earn your trust across both brands and invite you join us on 11/1.
Website, ingredients, and more presale info coming soon. Follow @DrinkSalinity on 𝕏 & Instagram, [@]salinityhydration on TikTok. I'm proud of our product and growing team.
A rising tide lifts all ships.
Thank you for being our harbor.
-JR](https://pbs.twimg.com/media/G3ZpBP5W0AAkuu6.jpg)
Olivia
Online
Matthew Tesvich
@MatthewTesvich
Jesus Is Lord | Founder @shopskunkskin |
Joined December 2015
108 Following
43 Followers
39 Posts
Skunk Skin, A Startup That Fights Smelly Feet, Gets Acquired https://t.co/kb9lGL6UZV (Photo: Courtesy of Amazon MGM Studios)
@barbarianfitco @shopskunkskin Enjoyed it brotha! Great lifting gear + we know our feet didn’t stink 😏
Training day with @MatthewTesvich yesterday was long overdue. Glad to have you back in ATL, bro! 🤘🏼⚔️ Matthew is the owner of Skunk Skin odorless socks (@shopskunkskin). We met when I got the opportunity to rebrand his business a year ago. Go check out his products when you can!
https://t.co/6Up741NA23
Hey Barbarians,
As many of you know, my 20-year background in brand strategy, design, and marketing includes branding one of the fastest-growing supplement lines in the past 7 years (Alani Nu). For years, those closest to me have asked when I'd launch my own—well, the time has come.
Over the past 2.5 years, I've been grinding on this project, shelving it multiple times to reassess partners, market timing, and my own rebuilding. Now, it's here:
Salinity: All-natural pink salt hydration.
Like many, I struggled with water intake, growing up on sweet tea until my wife, Heather, inspired me to prioritize it. Over 75% of Americans are chronically dehydrated and we're on a mission to change that. Naturally.
I'm proud to announce that on 10/15, we entered production for Salinity, a pink Himalayan salt electrolyte mix with 100% all-natural ingredients. Naturally sweetened and colored, no fake stuff and proudly made right here in Atlanta. Salinity will be a middle-market player with sodium (700mg/serving)—not low like big brands (300-550mg), but not extreme like some of our competitors where you feel like you're sucking down a salt block. It packs ALL daily vitamins, including K2 for Vitamin D synergy.
What sets it apart: Higher-sodium benefits without the salty taste—delicious and refreshing in Citrus & Watermelon flavors. More flavors and product variants on the roadmap.
This vision predates Barbarian; I held off sharing with all of you for months to avoid fatiguing you on here with "another" vertical. Now, as a sister company, we're launching an exclusive 𝕏 presale for our community on 11/1 via an exclusive and fun collaboration with Barbarian with deliveries early December—perfect for holidays and resolutions. More details coming soon.
To your likely surprise, our growth will be heavily powered by TikTok Shop, thanks to my wife's creator influence and other team member accounts. Deep waters have never scared me and we are diving into an ocean of sharks to deliver quality and purpose, mirroring our continued mission with Barbarian. We'll never stop striving to earn your trust across both brands and invite you join us on 11/1.
Website, ingredients, and more presale info coming soon. Follow @DrinkSalinity on 𝕏 & Instagram, [@]salinityhydration on TikTok. I'm proud of our product and growing team.
A rising tide lifts all ships.
Thank you for being our harbor.
-JR
![barbarianfitco's tweet photo. Hey Barbarians,
As many of you know, my 20-year background in brand strategy, design, and marketing includes branding one of the fastest-growing supplement lines in the past 7 years (Alani Nu). For years, those closest to me have asked when I'd launch my own—well, the time has come.
Over the past 2.5 years, I've been grinding on this project, shelving it multiple times to reassess partners, market timing, and my own rebuilding. Now, it's here:
Salinity: All-natural pink salt hydration.
Like many, I struggled with water intake, growing up on sweet tea until my wife, Heather, inspired me to prioritize it. Over 75% of Americans are chronically dehydrated and we're on a mission to change that. Naturally.
I'm proud to announce that on 10/15, we entered production for Salinity, a pink Himalayan salt electrolyte mix with 100% all-natural ingredients. Naturally sweetened and colored, no fake stuff and proudly made right here in Atlanta. Salinity will be a middle-market player with sodium (700mg/serving)—not low like big brands (300-550mg), but not extreme like some of our competitors where you feel like you're sucking down a salt block. It packs ALL daily vitamins, including K2 for Vitamin D synergy.
What sets it apart: Higher-sodium benefits without the salty taste—delicious and refreshing in Citrus & Watermelon flavors. More flavors and product variants on the roadmap.
This vision predates Barbarian; I held off sharing with all of you for months to avoid fatiguing you on here with "another" vertical. Now, as a sister company, we're launching an exclusive 𝕏 presale for our community on 11/1 via an exclusive and fun collaboration with Barbarian with deliveries early December—perfect for holidays and resolutions. More details coming soon.
To your likely surprise, our growth will be heavily powered by TikTok Shop, thanks to my wife's creator influence and other team member accounts. Deep waters have never scared me and we are diving into an ocean of sharks to deliver quality and purpose, mirroring our continued mission with Barbarian. We'll never stop striving to earn your trust across both brands and invite you join us on 11/1.
Website, ingredients, and more presale info coming soon. Follow @DrinkSalinity on 𝕏 & Instagram, [@]salinityhydration on TikTok. I'm proud of our product and growing team.
A rising tide lifts all ships.
Thank you for being our harbor.
-JR](https://pbs.twimg.com/media/G3ZrNo3WEAA0r9B.jpg)
Shining in purple and gold tonight in celebration of the @LSUbaseball's College World Series Championship
Text CONNECT to 274-16 to get alerts on our Lights!
Watch tonight's lighting here: https://t.co/hz2FQaw4ET
📷: captiv_8/IG
THE TIGERS ARE NATIONAL CHAMPIONS
We won the #1 new show on @PrimeVideo ! Blessed to be on this exciting journey. S1EP4 for those of you that want to check it out 👀
Thank you! Excited and blessed to represent at globals in CA. Go Dawgs!
Congratulations to @MatthewTesvich, founder of the UGA student startup OX SOX, on winning first place in the 2023 @TiEAtlanta University pitch competition!
https://t.co/Ftsq6WBWsi
Had a great time!
Congratulations to Matthew Tesvich and Kally Meyer on taking 2nd place out of nearly 300 applicants in the 2023 TCU Values & Ventures Competition!
OX SOX was selected to represent the University of Georgia and competed against 42 of the top undergraduate startups in the world.
Great to be back! Thanks for having me!
Today we were visited by 2019 grad @MatthewTesvich who spoke to the players and generously donated @GetOxSox to the whole program! What an amazing story and words can’t express how grateful we are for your time and support! @forsythnews @ldubillson
@SoFoNation @PG_Uncommitted @PBR_Uncommitted @PBRGeorgia @PG_Georgia @GaStateBaseball @MercerBaseball Looks like it’ll be a great year for SOFO baseball!! Keep up the good work.
Matthew Tesvich is a University of Georgia senior who grew up loving sports and everything that comes with them—good and bad. https://t.co/9zSQk1sftK
New Year’s Resolution? Better check out this thread…
Wonderful young man with an amazing product! Proud of you @MatthewTesvich - your Ox Sox are awesome!! https://t.co/gYAvyO6jo8
@SoFoNation Thank you!!
Now a senior at the University of Georgia, South Forsyth grade Matthew Tesvich recently started a line of odorless socks, Ox Sox, inspired by his own stinky feet.
https://t.co/zVC72cPrn5
A solution to an unmet need.
It plagues the population. It ends NOW.
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