@misterhodson From my observations creative hires are more problematic than accounts / Strat as CCOs are more picky. Have to consider ‘chemistry’ and how they’d slot into department like a football manager seeks a specific skill in a player against wider team capabilities.
Did I just really hear a radio advert for Maltesers with a group of young people joking about how they’ll never be able to afford a house with the slogan ‘look on the light side’. What type of fucking dystopia is this.
Flew abroad for an agency-client workshop yesterday. Months of pain and back and forths was fixed in 9 hours of face-to-face conversation. Bollocks to video calls and remote working. The best work and relationships will still come from being sat together in a room.
Brands centralising spend in global teams and then making them accountable to 20+ markets is quite possibly the greatest marketing cock-up of the last 20 years
Every now and then when this job becomes difficult or the industry overwhelming,I open a folder on my laptop of my favourite pieces of creative work and in 15 mins I remember why I fought so hard and sacrificed so much to get this job, and what a privilege it is to have it.
Roarsome! Abi & I have won the UK Young Lions Competition in the Digital category and will be repping our nation at the Global Young Lions Comp! Thanks to @ad_association for the brief. You can see the other winners here: https://t.co/sb2RoTg5qO🦁🦁🦁
Everyone speaks of how young people have ‘so many other places’ they can take their creativity instead of advertising, but realistically, what are the other creative jobs where you’re paid a consistent wage to come up with ideas and practice your craft?
You know when Don Draper smashes that meeting in the first episode with ‘It’s Toasted’, he’d be fucked in 2022, where’s the deck? The 360 deliverables? The manifesto? The 40 slide strategic build up? Plus no way would the CD be allowed to speak.