Matthew Roop

Brand + Narrative + Emerging Tech + Taste
Design Director: @studiofreight
Prev: Sagmeister & Walsh, @zbdpay, @foreignpolicydg, Lippincott
Side-Gig: Day Trading

[Matthew Roop @Matthew_Roop]

It’s us!

[The Brand Identity @TweetsByTBI]

Singapore-based @yeyedesignstudio’s striking identity, packaging and signage for Coop & Cart, a thriving café located in Sydney's bustling business district.⁠

See more → https://t.co/ptGm71E6mF

[Matthew Roop @Matthew_Roop]

@robably__ ya

[Matthew Roop @Matthew_Roop]

@mikesmith187 who needs notion when u can chalkboards

[Matthew Roop @Matthew_Roop]

I just bought the most expensive domain I ever intend to buy. Something is coming.

[Matthew Roop @Matthew_Roop]

Print isn't dead. Long live print.

@studiofreight recently collaborated with Big Mess on their 25th issue, dedicated to every designer's fave subject: typography.

Inside: Gregory Gazdowicz of Commercial Type, the literal anatomy of typography, lettering in protest, & more.

[Matthew Roop @Matthew_Roop]

i always regret opening this app

[Kyle Anthony Miller @kyleanthony]

Pan Am's branding is pure gold

[Matthew Roop @Matthew_Roop]

@joshpuckett @benblumenrose so this is as groundbreaking as the iphone 1. ok.

[Matthew Roop @Matthew_Roop]

@TDHBXG so u want to be don draper's secretary

[Matthew Roop @Matthew_Roop]

@studiofreight https://t.co/2deSSeJFJ9

[Matthew Roop @Matthew_Roop]

This is the most significant piece of work I’ve shared in the past two years. 18 months at Studio Freight defined by rare craft, taste, and principles. You don’t find it elsewhere.

“Brutal Elegance” pushed with conviction. Re-introducing: Studio Freight

@studiofreight

[Matthew Roop @Matthew_Roop]

@Gradient_HQ my literal sketchbook when designing this logo

[Matthew Roop @Matthew_Roop]

@_EricHu LOL

[Matthew Roop @Matthew_Roop]

@Grummz lol yeah sure ya did

[Matthew Roop @Matthew_Roop]

@DMar67038993 @1bit2far @punishablepress I believe he seems to mean that it still exists but just not quite the same capacity

[Matthew Roop @Matthew_Roop]

It is harder for a published branding project to survive the revision cycle while retaining its original vision and graphic power than for a camel to pass through the eye of a needle.

[Old Media @oldmedia]

Sony’s Japanese Minidisc ads with Jamiroquai are straight up iconic

[Matthew Roop @Matthew_Roop]

@javedaslamsays lol no

[Matthew Roop @Matthew_Roop]

@Defi_Scribbler He’ll blow up soon enough

[Matthew Roop @Matthew_Roop]

@boesthius_ Oof that sucks. Glad ur alive bro. Miss you and ur good vibes

[Matthew Roop @Matthew_Roop]

@HexxRL @Gradient_HQ #4 all day long. I can fix her