Matthias Sz

Founder @ 7PI Active Media Platform | Social Media monetizes attention | We monetize Real-World Action through sports

[Matthias Sz @Matthias_7PI]

7Pi Inc - Officially Incorporated 🇺🇸

Building in progress:

Product Finalized.✔️
Prototype built. ✔️
MVP under development.
First athletes already on the way…

Just getting started.🔥

[Matthias Sz @Matthias_7PI]

Hi @andyfrisella 👋🏻

I’m looking for a mentor who’s built a billion-dollar business. I’d never ask for money or favors, just guidance.

I’m building the world’s first Active Media platform to reduce Gen Z’s screen time by monetizing off-screen participation. Raised $6M for my first startup. Next goal: unicorn.

[Matthias Sz @Matthias_7PI]

Sports fans were never meant to be an audience.

That’s probably why I’ve always loved the @packers 💛💚

539,000 people own a piece of the team.

They’re not just watching something that belongs to someone else.

They’re part of it.

That’s also the idea behind our Active Media Platform 7Pi.

Less audience.
More ownership.
More participation.

Maybe the future of sports isn’t about building bigger audiences.

Maybe it’s about turning audiences into participants.

[Matthias Sz @Matthias_7PI]

@patrickbetdavid Confirmed

[Matthias Sz @Matthias_7PI]

I don’t think the world needs more influencers.

It needs activators.

The creator economy is exploding.

U.S. brands are expected to spend around $44B on creators in 2026.

But something still doesn’t add up.

We’ve become incredibly good at measuring how many people someone can get to watch.

Followers.
Views.
Likes.
Watch time.

We’re still pretty bad at measuring how many people they can get to do something.

And that feels like a massive gap.

Especially when 1.8 billion adults globally still don’t get enough physical activity.

This is one of the reasons we started building 7Pi.

We don’t want creators to just create content.

We want them to become activators.

Launch a challenge.
Get 500 people running.
Get 2,000 people walking.
Get a community to show up somewhere in real life.

And suddenly the metric isn’t:

“How many people saw this?”

It’s:

“How many people did something because of it?”

That’s what we mean by Active Media.

And I think it could create something much bigger than another creator platform:

A shift from the creator economy to the participation economy.

We’re getting close to launching the V1 of 7Pi.

And this is the thesis we’re putting to the test.

[Matthias Sz @Matthias_7PI]

We’re way too obsessed with being successful young.

I turned 39 today.🎂

And somehow, I feel like I’m just getting started.

In my 20s, I thought success meant moving faster than everyone else.

Build the company.
Raise the money.
Grow fast.
Win early.

I did a lot of that.

But somewhere along the way, I learned that building a great company means very little if you destroy yourself while doing it.

So at 39, my ambition isn’t smaller.

It’s actually bigger.

I want to build the most ambitious company of my life.

Get into the best shape of my life.

Be a great husband, friend and human.

And enjoy the fucking ride while doing all of it.

Maybe we need to stop treating life like there’s a deadline for becoming successful.

You don’t need to peak at 25.

Or 30.

Or 39.

The goal isn’t to peak early.
It’s to keep becoming someone you haven’t met yet.

[Matthias Sz @Matthias_7PI]

Every minute you spend on our screen is a minute we’ve failed.

Sounds like a terrible business model.

Until you realize every platform creates the behavior it rewards.

Social Media monetizes attention.

We’re building Active Media to monetize real-world participation.

That’s a fundamentally different incentive.

The average teenager now spends around 8.5 hours a day on entertainment screen media.

Not because people suddenly lost discipline.

Because today’s digital economy rewards time spent on screens.

We’re asking a different question.

What if platforms made money when people put their phones away?

When they went for a run.

Played basketball.

Walked with friends.

Joined a local event.

Actually did something.

The metric changes everything.

Attention creates one kind of internet.

Participation creates another.

We believe the next generation of platforms won’t compete for your screen time.

They’ll compete for your real life.

That’s what we’re building at 7Pi.

Not another social platform.

The world’s first Active Media platform.

[Matthias Sz @Matthias_7PI]

I don’t think productivity apps will fix screen addiction.

They’re solving the symptom, not the cause.

The average teenager now spends 4+ hours a day on recreational screen time. Research links excessive screen use to higher rates of anxiety, depression, poor sleep, lower physical activity, and social isolation.

Yet most solutions still ask people to do one thing:

Use your phone less.

I don’t think that’s how behavior changes.

Over the past year, we’ve interviewed thousands of people - users, athletes, creators, brands, coaches, and researchers.

One pattern keeps coming back.

People don’t want another app that tells them to stop scrolling.

They want something that’s simply more rewarding than scrolling.

That’s why we’re building Active Media at 7Pi.

Not to reduce screen time through restrictions.

But by making real-world participation more valuable than passive consumption.

We believe the future isn’t built by apps competing for more attention.

It’s built by products that make people want to put their phones away.

We’re building the first platform that monetizes off-screen activity instead of on-screen attention.

Don’t fight the behavior.

Change the incentive.

[Matthias Sz @Matthias_7PI]

@elonmusk Don’t worry

[Matthias Sz @Matthias_7PI]

We didn’t celebrate our first angel investment.

We opened a to-do list.

Everyone sees the fundraising.

Almost nobody sees what comes next.

For us, the money wasn’t the milestone.

It was the starting gun.

Our to-do list quickly became something like this:

→ Build the product.
→ Launch the waitlist.
→ Bring in the first creators.
→ Sign the first brands.
→ Prepare the pilot.
→ Measure what actually matters.
→ Prove we were worth betting on.

At this point, we’re pretty sure we also need a coffee brand… not just angel investors. ☕️

That’s where we are today.

At SevenPi, we’re not trying to convince people to download another app.

We’re trying to answer a much bigger question:

Can technology get people off their screens and back into the real world?

Everything we’re building right now—the product, the waitlist, the creator partnerships, and the brand pilots—is one big experiment to answer that question.

Because investors don’t validate a company.

The market does.

[Matthias Sz @Matthias_7PI]

Social Media created influencers.

Active Media creates Activators.

Would you rather inspire people to watch

or inspire them to move?

[Matthias Sz @Matthias_7PI]

@16vchq @sridharfyi I lived there 3.5 years. There is no startup ecosystem and people pretending like investors but they are not…

[Matthias Sz @Matthias_7PI]

The company I’m building today started on the side of a road in India.

That’s where I stopped asking how to build a successful company.

And started asking how I could make other people’s lives better.

[Matthias Sz @Matthias_7PI]

@Guronnimo A clear mission

[Matthias Sz @Matthias_7PI]

1 in 4 adults worldwide reports feeling lonely.

We built platforms that connect billions.

Yet we’ve never felt more disconnected.

[Matthias Sz @Matthias_7PI]

@Guronnimo To understand the behavior behind your users and motivation why they gonna use it and love it. Once you figured out the behavior & motivation you are ready to build the product.

Spoiler: most people do opposite 🙃

[Matthias Sz @Matthias_7PI]

I don’t think Gen Z is the problem.
We built the products. They grew up with them.

Blaming them for adapting to the incentives we created won’t solve anything.

Our responsibility is to build products that make real-life participation as rewarding - and as cool as scrolling.

[Matthias Sz @Matthias_7PI]

Our first investors invested at a $7M valuation. 🇺🇸

15 months ago, this company didn’t exist.

People see the valuation.

They don’t see the hundreds of conversations.

The months spent questioning whether the problem was worth solving.

The research.
The personal investments.
The workshops.
The pivots.

The countless decisions made with incomplete information.

Or the uncertainty that comes with trying to build something that doesn’t fit into an existing category.

A funding round isn’t the story.

It’s simply recognition of all the work that happened long before anyone was watching.

I’m incredibly grateful to our first investors for believing in our vision at such an early stage.

And I’m equally grateful to everyone who said no.

Every difficult question, every piece of skepticism, and every rejection forced us to think harder, improve faster, and build a stronger company.

It turns out you need both.

People who believe in your vision.

And people who challenge it.

We’re just getting started. 😎

[Matthias Sz @Matthias_7PI]

Our first investors invested at a $7M valuation.

15 months ago this company didn’t exist.

The invisible work always comes before the visible results.

[Matthias Sz @Matthias_7PI]

Social Media says: “Keep scrolling.”

Active Media says: “Let’s go outside.”

Which one feels more like you?

[Matthias Sz @Matthias_7PI]

@16vchq ROI