-However, the target audience is completely different. e.g., stay-at-home mums (catching up coffee with friends), gun shooters (too cool to have coffee at Starbucks).
-Cannot just market the product you have to market the customer!
-Do not make a product made for everyone!
-Why? They cannot innovate as fast as small companies they are too big.
-Look for a niche product.
-โThe key to fast growth is going very micro, the more specific an audience you can target the fast you will grow.โ
-Identify an audience, and create a product for that audience.
Chapter 1: The landscape of Opportunity
-Amazon.com will sell your product (Great Opportunity).
-Amazon, Shopify, Kickstarter, Facebook.
-Big brand will buy up small brand to expand their market share.
-Implies small brands can sell up their product to these bigger companies.
-Starting out with a small audience:
-Can hire a few people to spread the work creating videos, posting on social media or even word of mouth. (Could pay commission?).
-Example: selling coffee
-The product could have the exact same ingredients.
12 months to $1 Million Ryan Daniel Moran! I've created some notes for every chapter read below and save them for future reference! #millionairemindset ๐๐๐
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