How a football club can become... a lifestyle brand and cultural ambassador.
Lessons from the successful rebranding of Venezia FC and Athens Kallithea FC, whose popularity exploded on social networks ↓
In the 19th century Paris was torn down and totally rebuilt according to the urban plan of just two men.
It might be considered one of the world's most beautiful cities now, but people at the time hated this new version of Paris...
A Netflix user will browse the app for 90 seconds and leave if they find nothing.
Thumbnail artwork is actually NFLX's most effective lever to influence a viewer's choice. A user will look at one for only 1.8 seconds, so NFLX spends huge to optimize them.
Here's a breakdown🧵
En ce moment, trop de gens se mélangent les pinceaux avec le temps de chargement et le SEO. Petit thread Twitter simplifié pour mieux comprendre de quoi on parle et ce que l'on doit faire 👇 (1/15)
This is a new revenue growth opportunity for Netflix and an attempt to shrink the sales funnel by connecting content with ecommerce. #ecommerce#digitalmarketing https://t.co/ZX29MGHLuV
There may be no better time for rapid prototypes, sensing technologies, and social CRM to get new products and services to the marketplace. https://t.co/UYsnGTSTGA
People often limit purpose to why a brand sells its products and services. However, a purpose-driven company articulates why the organization exists at all and puts the why at the center of everything it does. https://t.co/KVtpnfDzZk
Over 50% of consumers would like more personalized experiences in various categories. However, consumers are concerned about their privacy and want control over the ways that their data is collected and used. https://t.co/Q4xW8kbISS
The brands that will thrive in a world without third-party cookies are those that recognize that you earn the right to be personal by first being relevant. https://t.co/M7NDTKbCyE
The Top 10 #retailers make up 32.7% of the aggregate revenue share of the Top 250 retailers globally. Find out who is leading the list in our 2021 edition of #GlobalPowers of #Retailing https://t.co/OZrtjyhYnC
You may be wondering "Where did bounce rate go in my Google Analytics 4 property?" In this video, @kristaseiden walks you through "Engaged Sessions", the new metric to help you understand site engagement.
Watch now: https://t.co/dZlhxFBdr4 #measure
Exciting news: we are launching ACNE Amsterdam. A Creative Consultancy powered by Deloitte. Find out more and watch our showreel. https://t.co/4JAqnNxjUH
Now is the time for marketers to leverage digital tools and design an organizational road map to make agile marketing a reality https://t.co/fodq2uITml