Matt

| Web3 growth & BD
| Building @DefundsFinance on Solana
| $ 700K+ closed
| 6+ years in the ecosystem
| Member @superteamBR

[Matt @Mattonweb3]

We are back at @colosseum ! 🏛️

In the last Cypherpunk Hackathon, we were so close to victory we could almost touch it. We came up just short, but we left with something massive: validation. We had conversations that many wouldn't believe if I told them.

To be honest, it doesn't surprise me. I believe with everything I have that Defunds is the future of DeFi.

Months have passed and here we are again. We are back more mature, with a team that is even more intense, so intense it borders on obsession. We have been refining every vision and adjusting every detail. I know the potential Defunds has to completely change how people invest in crypto.

I don't just live this; I truly believe in this project. Even in the quiet moments, during those late nights when no one was watching, our conviction only grew. I know what we have in our hands and the excitement for what we can achieve in the Frontier Hackathon is beyond words.

Let's go all in. The future is right there.

A special thank you to @kukasolana and @SuperteamBR for always giving us so much support.

[Matt @Mattonweb3]

@Cryptnow_io Gooood morning

[Matt @Mattonweb3]

GM Web 3

Someone was missing us after 2 days of the event 👀🐶

[Matt @Mattonweb3]

@_spectrexca GM Spec !

[Matt @Mattonweb3]

@Lenny_FTW_ Super GM Lenny

[Matt @Mattonweb3]

@daki3crypto I think it’s is the end.

[Matt @Mattonweb3]

Working in growth and marketing, every time I go to an event I end up paying attention to connection triggers. This time it was at @tokennation_io.

I watch the booths and the sponsors, and how each one tries to stand out. Because let’s be honest: nobody goes to an event wanting to consume a sponsor’s product. Unless the brand pulls the right trigger. Then you want it.

I saw a lot of booths, but @KASTxyz became the sensation of the event using 3 simple triggers (and all of them have a reason in the brain):

1. Belonging
You’d go to the booth, download the app, and get a gold bracelet plus a gold seal on your chest. Small, but powerful: the bracelet marked you as “part of something.” The brain reads belonging to a group as a reward. The same region that lights up for money and food lights up when you feel included. The result: people felt seen, and they walked around telling each other “did you see the @ booth?”

2. Exclusivity
The gold seal wasn’t decoration. It gave you free coffee for the entire event. That turns a freebie into status. It’s not “I got a coffee,” it’s “I have access, you don’t.” The brain values something more just because it’s restricted. You’re not selling the product, you’re selling the club.

3. Variable reward (the strongest part)
Every hour you could enter to win physical prizes. That “maybe I’ll win” is the same mechanism as a slot machine: an unpredictable reward fires dopamine not when you get the prize, but in the expectation of it. That’s what makes you come back to the booth every hour without even noticing.

Put the three together and you get the thing that matters most: social proof. People selling the booth to each other for free.

In the end, marketing is about the death of your company’s ego. You don’t decide you’re the coolest, the audience does. Your job is to make them want you.

[Defunds Finance @DefundsFinance]

Two days of real conversations at @tokennation_io

Presenting Defunds, discussing DeFi, and discovering even more real use cases for what we’re building.

The word is spreading. 🔨

[Matt @Mattonweb3]

@acscptpt @JotaJota @BlowFlyHQ @AdamWeitsman 🔥🪰

[Matt @Mattonweb3]

@MannerBoy1981 @tokennation_io Gm zealot!

[Matt @Mattonweb3]

GM from the @tokennation_io hackathon stage

Here to support some friends

Every single project blew me away, you guys are insane!

Who presented today? 👀

[Matt @Mattonweb3]

@iaralegit @tokennation_io GM Lara

[Matt @Mattonweb3]

@androidado ❤️

[Matt @Mattonweb3]

Send it @androidado !

[Matt @Mattonweb3]

@kukasolana Ai tá de sacanage kakakak

[Matt @Mattonweb3]

@MonkeFoundry @solana Submitted with @DefundsFinance

[Matt @Mattonweb3]

GM from @tokennation_io with the best @kukasolana

[Defunds Finance @DefundsFinance]

We truly appreciate the recognition @solana_sailor. This means a lot to us.

Onchain funds with self-custody and transparent management. That’s exactly what we’re building at Defunds.

[Matt @Mattonweb3]

@JosipVolarevic2 @colosseum @DefundsFinance Thank you, I'll send you a message.

I read this article a few weeks ago and I'm simply addicted to contacting people this way 🤣