Matt Pawley

Senior Principle at Infosys Consulting. Into: Martech / GenAI / CX / Design. More colourful in real life than the profile photo suggests...

[Gartner @Gartner_inc]

The Hype Cycle for Hybrid work reflects the impact the adoption of hybrid work continues to have on organizations worldwide.

Discover top tech innovations and strategies that will shape the future of hybrid work for the next 10 years: https://t.co/mSvR6doTUF #GartnerIT

[Tamara McCleary @TamaraMcCleary]

#AI proves its value in improving customer experiences https://t.co/VsCHXTm6e8 via @CIOonline #CX #CustomerExperience #marketing #sales

[Craig Hazledine @Chazledine]

Worth a read on contextual vs “behavioural” ad purchase return, helps to stop pouring your marketing spend down the drain. #value #choosewisely

[Scott Brinker @chiefmartec]

Giving Algorithms a Sense of Uncertainty Could Make Them More Ethical by MIT Technology Review https://t.co/ZDaJwKmtSm — definitely worth thinking about in #MarTech, not only for ethical reasons, but for better long-term performance (avoid over-fitting to noisy human intent)

[Craig Hazledine @Chazledine]

Fire up your companies growth engine with Hubspot’s out-of-the-box growth stack. You can then expand capability and add depth using the broader Hubspot ecosystem. #righfitthinking #martech, don’t make it complicated https://t.co/GXbgzxS8Yk

[NelsonHall @NHInsight]

#Insights on the state of #martech from @WiproDigital 's @Mattoshi
https://t.co/RPcmvO6MZH

[Scott Brinker @chiefmartec]

“Consumer messengers are the future of business messaging” by @hughdurkin https://t.co/5BIY3pWmQO fantastic article about one of the biggest disruptions in #MarTech

[Craig Hazledine @Chazledine]

Blending great tech for cleaner journey orchestration for marketers at an enterprise level. #martech @ThunderheadONE #notjustanapi https://t.co/uS5uGh04zK

[Scott Brinker @chiefmartec]

The future of marketing belongs to hybrids, but don't call them unicorns https://t.co/h6ezCHZzXw #MarTech

[Matt Pawley @Mattoshi]

@dknights ..You mean you didn't you get the 'invite'?

[Andy Coghlan @AndyCoghlan]

https://t.co/5xvcSktZ03 https://t.co/Ph2BdkJclZ

[Scott Brinker @chiefmartec]

The Misguided Obsession with Naming Your Category https://t.co/1QsvMangGj memo to #MarTech from @araskin

[Matt Pawley @Mattoshi]

Paparazzi are everywhere, at least you got part of my good side! https://t.co/29hPSkJ7M1

[DigitalDoughnut.com @Digitaldoughnut]

Don't miss our founder @johnhorsley up next, seminar theatre 22! @MarketingExpoUK #MTEX #marketing #events #b2b #leadgen

[Scott Brinker @chiefmartec]

The one thing everybody forgets about Gartner's hype cycle, even in martech (and marketing in general!) https://t.co/evEUwPjOdG #MarTech

[Matt Pawley @Mattoshi]

Had a go mining over the NY holiday. Turns out my $800 Nvidia GPU (hash rate of 680.0 H/s) will make around $15/year mining bitcoin... Either the market has burst or I'm going to need a (much) bigger boat.

[Scott Brinker @chiefmartec]

"Blockchain." - @marketoonist #MarTech

[Craig Hazledine @Chazledine]

Why #martech is a marketing investment not an IT spend #cmo @martech_today https://t.co/IdFQagD4Af

[Scott Brinker @chiefmartec]

“Want More Innovation? Get Good at Process” — @theedanibee https://t.co/NvALsZE2Nd — yes! this is why agile management methodologies (emphasis on “methodologies”) can be so effective #MarTech

[Randy Peterson @RandyPea]

The idea that Facebook and Google would share the wealth was a pleasant one, but it now looks naïve. https://t.co/xwl9MYRiXc