Jon Matzner

building @saganpassport.

I work furiously because I am furious that I have to work.

[Jon Matzner @MatznerJon]

Thinking about hiring globally & using more AI in your home or professional services business?

Hear what our customers have to say:

[Jon Matzner @MatznerJon]

If owners won’t pay for exit prep, the market is telling them what they think it’s worth.

Brokers already get paid only when the deal closes. And SBDC money isn’t free!

Government spending other people’s money on other people’s businesses is probably the setup least likely to get a deal done...

[Jon Matzner @MatznerJon]

"art is the highest form of hope"

[Jon Matzner @MatznerJon]

@bot @bot what can we do with this

[Jon Matzner @MatznerJon]

@danielcronauer If it increases contribution margin of the constraint!

[Jon Matzner @MatznerJon]

Every founder needs to level up their technical knowledge

[Jon Matzner @MatznerJon]

@gvh41 Sick nba jam shirt

[Jon Matzner @MatznerJon]

@CaryHawkins_ Altman

[Jon Matzner @MatznerJon]

DAMNIT I'M A SERIOUS BUSINESSMAN - i need to reign in my content team

[Jon Matzner @MatznerJon]

@smallrites Never too soon for proper safety

[Jon Matzner @MatznerJon]

@roblarson yea i wasn't in the military. i prefer a different tool kit :)

[Jon Matzner @MatznerJon]

you guys aren't using AI enough to steal customers from your sloppy business influencer competitors.

SPECIFIC EXAMPLE THAT HAS BEEN LEAKING FOR YEARS:

- a particular influencer's company has been publishing candidate videos on a private vimeo channel for YEARS.

- they think they are smart (they aren't) so the channel is private, but the candidates links aren't (a simple google dork away)!

- bc their owners are swapping golf/private jet/vaccine tips instead of running their company they use the same metadata for each upload. This is completely in the clear - public info.

- Plug the pattern in to a very very basic facial recognition tool to find linkedin profiles... give that to an LLM with playwright & apify.... now you have linkedin profiles of candidates in a markdown file.

VOILA!

- feed those results to an LLM with some linkedin api love, and look for candidates who got a job at an American company within 60 days of original upload.

GUESS I FOUND THE CUSTOMER.

I wonder if Aesthetic Home Investments is this competitors customer?

(I'll ruin the surprise, they are)

Why I am I sharing this now?

1) We've already got the whole dataset going back years
2) We have way better ways (that produce even better data)
3) We've been retooling our outbound offer and are about to start attacking.

YOU SHOULD DO THIS TOO.

Distribution isn't a moat if you are telling the world who your customers are.

[Jon Matzner @MatznerJon]

@BPD1776 That’s a great question

[Jon Matzner @MatznerJon]

i like doing business with the dolans .

[Brian Dolan - Waste Automation @BPD1776]

I make referrals for products and services I like without expecting anything in return.

But sometimes things show up.

Thank you @MatznerJon

@cdolan92 we can rocks paper scissors for where this gets hung up

[Jon Matzner @MatznerJon]

@BPD1776 @cdolan92 Do you like it!?!

[Jon Matzner @MatznerJon]

pull payroll dollars away from roles that can be done globally, in order to reallocate it to your constrained personnel (masseuse, HVAC tech, foundry worker, whatever)... without having to raise prices or nuke margins.

the magically solution to your recruitment challenge is... PAY MORE.

we've been doing this now for a few years for a lot of lower middle market companies.

[Jon Matzner @MatznerJon]

how actual AI is being used to grow a business - not a broccoli headed content creator trying to sell a community

[Jon Matzner @MatznerJon]

you guys aren't using AI enough to steal customers from your sloppy business influencer competitors.

SPECIFIC EXAMPLE THAT HAS BEEN LEAKING FOR YEARS:

- a particular influencer's company has been publishing candidate videos on a private vimeo channel for YEARS.

- they think they are smart (they aren't) so the channel is private, but the candidates links aren't (a simple google dork away)!

- bc their owners are swapping golf/private jet/vaccine tips instead of running their company they use the same metadata for each upload. This is completely in the clear - public info.

- Plug the pattern in to a very very basic facial recognition tool to find linkedin profiles... give that to an LLM with playwright & apify.... now you have linkedin profiles of candidates in a markdown file.

VOILA!

- feed those results to an LLM with some linkedin api love, and look for candidates who got a job at an American company within 60 days of original upload.

GUESS I FOUND THE CUSTOMER.

I wonder if Aesthetic Home Investments is this competitors customer?

(I'll ruin the surprise, they are)

Why I am I sharing this now?

1) We've already got the whole dataset going back years
2) We have way better ways (that produce even better data)
3) We've been retooling our outbound offer and are about to start attacking.

YOU SHOULD DO THIS TOO.

Distribution isn't a moat if you are telling the world who your customers are.

[Jon Matzner @MatznerJon]

@Slackwatercap dont start a global talent company and you are generally good to go

[Jon Matzner @MatznerJon]

@BPD1776 @cdolan92 im so memeable its painful

[Jon Matzner @MatznerJon]

@joshgcalderon Good clean American competition