Maven Access

Content agency. One City, One Specialty ✍🏻 We help brands and specialist doctors, therapists etc to heal more patients. #copywriting #contentMarketing

[Maven Access @MavenAccess]

With this one city, one specialty approach.

We can help you to become the go to oncologist for London.

Or the going to orthodontist of Hong Kong.

Or the go to child psychiatrist for Singapore.

DM us!

[Edwin Ty 🧬👨‍💻✍🏻 @theEdwinTy]

@FlemingMedlab @MavenAccess At @MavenAccess, we believe in offering values to our potential customers first, and helping establish our clients as the thought leadership.

With the one city, one speciality approach.

We help you to be the thought leader of your area.

Becoming the go to doctor.

[Maven Access @MavenAccess]

@nikita_builds Big congrats!

[Maven Access @MavenAccess]

@channifer Congrats!!!

[Maven Access @MavenAccess]

We know complexity don’t sell.

Simple things connect the best.

[Edwin Ty 🧬👨‍💻✍🏻 @theEdwinTy]

Content is king. Context is queen. People miss that out.

Technology advances. AI changes processes.

But content creation is king.

That’s what my companies and I always strive to do.

Especially in healthcare and medical space.

You want to educate. So is Technology.

Anything complex requires distilling to simplicity.

[Edwin Ty 🧬👨‍💻✍🏻 @theEdwinTy]

Sales and public speaking are very different.

Sales is a two-way personal communications.

Public speaking is one-way communication connecting with the audience.

To be effective, both need you to frame your mind in speaking with ONE PERSON.

But the delivery varies.

[Maven Access @MavenAccess]

We don’t work with everyone. We vet and only help businesses that we deem honorable with good services or products.

[Edwin Ty 🧬👨‍💻✍🏻 @theEdwinTy]

What do good marketing and cult have in common?

Influence.

They are nailing some ideas in your head and influencing you to take action.

Good marketers with bad intention are essential cult leaders.

Having a good purpose and intention matters.

[Maven Access @MavenAccess]

We don’t aim to build hyped up campaigns. Nor do we want trending memes.

We only do evergreen content work that works!

[Edwin Ty 🧬👨‍💻✍🏻 @theEdwinTy]

https://t.co/XnOPWcuQgh

[Edwin Ty 🧬👨‍💻✍🏻 @theEdwinTy]

One of the reasons why I am helping doctors and therapist to promote the business and get more clients

Here we go:

Make money, of course, but I want to get involved and contribute to promoting general health.

There is only so much we can do as startup founder, the products were build takes time. @FlemingMedlab takes years of R&D and clinical trials before going to market.

Even if you were building services, usually in healthcare medical, it takes some time to get the ball rolling.

That is not only my tech, but actual conversations with other founders of healthcare and medical businesses.

And that’s why I wanted to pivot my content agency @MavenAccess to help with healthcare and medical brands and individuals.

Earning more money for myself, yes.

But also to helping them to get their well-deserved attention.

And this way, they can also educate the public and also the potential patients.

Not only reducing the fractions of their patients communications, but also using a bigger results for general public health.

More people get preventative procedures before seeing the doctors and also seeing the right doctors at the right time.

[Edwin Ty 🧬👨‍💻✍🏻 @theEdwinTy]

Don’t appeal to authority.

Even Lawyers. Professors. Doctors.

They’re human. They could be wrong too.

Study what have they been saying and sharing. Judge their thought process.

In reverse. If you’re a professional.

WRITE and SHARE more!

[Edwin Ty 🧬👨‍💻✍🏻 @theEdwinTy]

It’s all about the content.

With the right words under the right design. One page is more than enough.

[Edwin Ty 🧬👨‍💻✍🏻 @theEdwinTy]

What are the benefits of SEO for doctor marketing?

It has benefits and drawbacks, and I will get into the details of each of these later in a separate article.

PROS:
1. Easy exposure. Because no one is doing it.
2. You NEED it when you open up a new practice with no networks yet
3. It gives you credentials when they search for you
4. It helps educate your potential patients first.
5. It eases patient (family) communications because of 3 and 4.
6. PR and Media exposure will come along for a positive reinforcement cycle.

CONS:
1. It takes a lot of time. A lot.
2. You risk not writing well (too technical)
3. You might run out of writing idea
4. Curse of knowledge (Not knowing what laymen don’t know or want to know)
5. You may lose the consistency.
6. You don’t want it to sound like a research paper (Esp. for MD-PhD)

Context, my credentials:
I graduated from an engineering and physics background. but I worked in tech, marketing, and sales.
I now run a stroke rehab medical device company @FlemingMedlab. With the experience of working with physical therapists daily, I learned many medical professionals lack the marketing and personal branding they need.

I now pivot my content agency @MavenAccess to focus on healthcare, medical professionals, and brands with copywriting, ghostwriting, and content marketing.

[Maven Access @MavenAccess]

@realbowtiedoc Sorry for the loss

[Edwin Ty 🧬👨‍💻✍🏻 @theEdwinTy]

I now reposition @MavenAccess to help specialist in medical and healthcare field to tell the their stories.

If you’re a Neuro physical therapist, melanoma oncologist, or child psychiatrist etc.

DM me and I will share some free tactics to help you connect with your patients.

[Edwin Ty 🧬👨‍💻✍🏻 @theEdwinTy]

Do you know what’s tough about running a private business as a doctor, dentist, or therapist?

Usually you don’t have time to do your own personal branding or attract new clients.

And even when you do, Google takes healthcare medical very seriously.

It’s a lot of work.

[Edwin Ty 🧬👨‍💻✍🏻 @theEdwinTy]

@FlemingMedlab That is the exact reason why we are now switching the focus of our content Agency @MavenAccess.

We are dedicating our focus to healthcare, and medical industry.

We will now help doctors, dentists, therapist, and counselors to tell their stories and help to heal more patients.

[Maven Access @MavenAccess]

Offering value first is the key pillar of Content marketing. It is the direct opposite to traditional advertising.

We do not want to shove a product directly into other peoples faces.

We want to be helpful enough that they seek for our help as the thought leader.

[Edwin Ty 🧬👨‍💻✍🏻 @theEdwinTy]

What is a great way for lawyers to get new clients?

Free legal advice.

What is a great way for designers to get new clients?

Free design advice.

That is content marketing in essence.

Offer values first.

[Edwin Ty 🧬👨‍💻✍🏻 @theEdwinTy]

Growth hacking cycle for most platforms.
1. Someone found a content hack. Either space break or thread stories.
2. Going viral.
3. Bunch of people copying.
4. Audience get bored.
5. Platform fixes the “bug” or roll it out as new feature.

[Maven Access @MavenAccess]

Written content is not going away. Even under the growing popularity of videos, as long as you still use search engines, you need some good written work.

#contentmarketing #seo #DigitalMarketing #freelancing #asia #freelancers #remoteworking

[Maven Access @MavenAccess]

We are a strong advocate of #contentmarketing not only because it delivers value to the audience but also the of fairness for even small businesses. You produce quality #content, you get better results. Instead of some unwanted results popped up just because they paid.

[casey allen @casey__allen]

Man, I can't search for a specific company anymore on Google without the TOP (and often only) google paid ad being for their most DIRECT head-to-head competitor.

Cut throat.

Even if and when Google gets sued over this

they'll make billions of incremental in the interim.

[Edwin Ty 🧬👨‍💻✍🏻 @theEdwinTy]

And since Google is still dominating the search game, it's also essentially breaking #SEO as a whole. It cripples marketers' incentives in building great #content to yield results. The very maker of #contentmarketing is tearing it down.