MaxAxion.co.za

Moving Media! MaxAxion sells a blended catalogue of owned, group and third party mobile, social and online media to brands, agencies and advertisers.

[MaxAxion.co.za @MaxAxion]

Programmatic is meant to find (without bias) the combinations of placement, creative and message that drive the highest return on investment and drive the advertisers’ most important business goals. #programmatic

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[MaxAxion.co.za @MaxAxion]

Reaching consumers digitally has never been more important or more challenging, and programmatic looks to be the key to driving meaningful digital engagement in 2019. #programmatic

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[MaxAxion.co.za @MaxAxion]

"Those responsible for spreading the word about products or services are going to have to work more innovatively to accomplish their goals." #programmatic #mobile

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[MaxAxion.co.za @MaxAxion]

In the US, brands' investment in mobile video is forecast to reach $12.6bn in 2019, up 37.1% from an estimated $9.2bn in 2018 and equivalent to 67% of all online video spend in the country. #programmatic

https://t.co/gQdvyvxOcP

[MaxAxion.co.za @MaxAxion]

Marketers need to understand the differences between mobile web vs. app so they can use both appropriately. The way consumers use apps is more experiential, personalised, and geared towards m-commerce. #programmatic #mobile

https://t.co/HJ2glSg8z7

[MaxAxion.co.za @MaxAxion]

Programmatic ad spending is rising firmly, with $70bn spent in 2018 alone. Last 12 months saw the emergence of new trends and major transparency initiatives driving the market. #programmatic

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[MaxAxion.co.za @MaxAxion]

The growing popularity of in-app advertisements is one of the major factors driving growth in the market. The high amount of time spent on apps have attracted advertisers to focus on in-app advertisements of their products and services. #programmatic

https://t.co/UGxGVv6ZW5

[MaxAxion.co.za @MaxAxion]

Properly implementing programmatic advertising requires a team that combines significant talents, knowledge and experience to overcome barriers and move the needle for marketers' businesses. #programmatic

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[MaxAxion.co.za @MaxAxion]

"Programmatic technologies offer new and unprecedented opportunities to capture demand well beyond the reach of an in-house sales team. They allow advertisers to strategically place banner ads in front of the right audience, based on real-time data."

https://t.co/VEMvny294e

[MaxAxion.co.za @MaxAxion]

"As TVs get smarter, the information they contain only becomes more valuable. Marketers can now target specific audience attributes to determine who’s buying products from TV campaigns." #programmatic #tv

https://t.co/uBbt7wv4Te

[MaxAxion.co.za @MaxAxion]

Hulu has launched a new private programmatic marketplace, which will be powered by Telaria. As a result Hulu to get access to real-time information and diagnostics, allowing for iteration and quick changes to the ad products. #programmatic #hulu

https://t.co/Gj8HcLPuMp

[MaxAxion.co.za @MaxAxion]

"As AI continues to revolutionise the digital landscape, marketers will increasingly depend on this technology to maximise consumer reach and sales." #programmatic

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[MaxAxion.co.za @MaxAxion]

A study has highlighted that there will be additional focus on new programmatic channels; i.e. advanced TV, and digital OOH, with 77% of respondents have stated they will increase spend in these areas.

https://t.co/LJ1LmJDmZw

[MaxAxion.co.za @MaxAxion]

Native advertising still plats a significant role in the marketplace as a premium ad vehicle that emphasises quality of consumer engagement over the inconsistency of the open exchanges. #programmatic #nativeadvertising

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[MaxAxion.co.za @MaxAxion]

As the open marketplace’s performance and safety has improved, the value of these basic private marketplaces has diminished. #programmatic

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[MaxAxion.co.za @MaxAxion]

"In the coming year, we have to continue to unlock the greater potential of programmatic for audiences outside of our tight-knit ad tech bubble." #programmatic

https://t.co/JMUoUMm4IG

[MaxAxion.co.za @MaxAxion]

"Now another technical change is on the horizon that promises to remake programmatic again: publisher-direct connections or publisher exchanges..." #programmatic

https://t.co/wHqbrdYfBx

[MaxAxion.co.za @MaxAxion]

The maturing of programmatic AdTech will continue and most likely intensify in 2019 with both the sell side and buy side raising expectations and directly influencing the AdTech ecosystem. #programmatic

https://t.co/97qMEKFrRp

[MaxAxion.co.za @MaxAxion]

Owning third-party verification could ensure that advertisers are braced for the ad-buying innovations and disruptions that are predicted to come in 2019. #programmatic

https://t.co/gd1RhEZo8q

[MaxAxion.co.za @MaxAxion]

Those experienced with programmatic buying insist that it should not sit on its own. Programmatic buying should rather be seen as a tactic supported by the marketing strategy. #programmatic

https://t.co/eX6nuBcIi3