Max Grell

Co-founder at @blakbear_, PhD from @gudeResearch @imperialcollege, music @400mana

[Max Grell @MaxMGrell]

Simple question, big implications:
Would you cook & eat fresh meat past its use-by date? 🤔

[Max Grell @MaxMGrell]

What would you rather believe:
A lie that makes you feel good, or a truth that makes you feel bad?

[Max Grell @MaxMGrell]

Chilled food is typically kept at <5C through the supply-chain, for freshness and safety.

So if a truck arrives to a store/depot and it’s over 5C, the whole load of chilled food can be rejected and wasted.

How much of that food do you think is still totally fine to eat/cook?

[Max Grell @MaxMGrell]

In the UK, many chilled foods are subject to the 10 day rule, limiting their shelf-life to 10 days.

In European countries such as Denmark, Sweden and Norway, the same products are given much longer shelf lives.

This is a hyper-cautious safety rule that increases UK food waste dramatically.

[Max Grell @MaxMGrell]

How much food would you waste to avoid getting food poisoning once?

[BlakBear @Blakbear_]

BlakBear partners with @CranswickPlc to launch a Digital Quality Program, adding digital shelf-life testing for 17 manufacturing sites across the UK using BlakBear's freshness sensors and AI software. This is a milestone for delivering product quality throughout the supply chain.

[Max Grell @MaxMGrell]

@k8conversations @Blakbear_ @CranswickPlc Thanks Kate! 🙌

[Max Grell @MaxMGrell]

The next transport revolution exists, prepare for distribution

[Nic Cruz Patane @niccruzpatane]

Fully Autonomous cargo truck, without an interior driving in China.

[Max Grell @MaxMGrell]

chat gpt 5 is super slow

[Max Grell @MaxMGrell]

the amount of applicants who don't even read their chatgpt answers 🤦

[BlakBear @Blakbear_]

🎙️ “Food should tell you how fresh it is” - that’s our mission at BlakBear, and it just got featured on @BBCWorld's #PeopleFixingTheWorld podcast!

From 11m 25s, @CraigLangran visits our lab as our CEO @MaxMGrell shows how our sensors sniff out spoilage to fight #foodwaste.

[Max Grell @MaxMGrell]

Food industry, we're hiring!

Our ideal profile is an ex-technical manager (from meat/fish/poultry/meals) with a strong desire to work in a customer-facing role, using cutting-edge tech.

I need your help ensuring our UK customers get the best experience in their transition to digital shelf-life. We are live on a rapidly growing number of manufacturing sites and we can't manage without you!

You will work closely with me, our sales and product teams, and be our food-technical leader as we expand. We are helping customers extend shelf-life by improving product quality on sites and in supply-chain. This has a huge impact on food waste.

If you know someone who matches this, I WILL BE SO GRATEFUL for your intro! Thanks 👋 ⚫ 🐻

[BlakBear @Blakbear_]

Are you an experienced Technical Manager from the UK food industry?

We're growing fast in the UK market and want you at the centre of it. Join us as a Food Technical Account Manager 🚀

Apply here: https://t.co/XMB69EFpuU

#foodwaste #foodtech

[Max Grell @MaxMGrell]

✨5 years ago we met Clive Stephens from @CranswickPlc at @Tesco Agri-T Jam, while we still in the middle of our PhDs at @imperialcollege.

🏎️We immediately aligned on vision and to use Clive’s analogy: The whole food-chain will be optimised like an F1 pitstop, down to the package level, high waste must and will come to an end.

🔭The value we have uncovered together, with @Blakbear_ sensors through the supply chain, has been eye-opening for both of us.

🎆We are thrilled to be part of last night's successful bid to win the @FoodManufacture Excellence Award for Supply Chain! Massive thank you to Clive and William Miles for this amazing partnership, last night was a fantastic recognition of the outcomes so far.

Also thanks to @bethgrylls for this brilliantly-run event and the great people on table 23!

#FoodmanAwards #foodwaste

[Food Manufacture @FoodManufacture]

This year's winners of the Supply Chain Excellence Award, presented by @watermillpress, are… @CranswickPlc! Well deserved 🙌 #FoodmanAwards

[Massimo @Rainmaker1973]

Did you know?

High expansion nitrogen foam is an effective method of killing poultry which offers some advantages in terms of welfare impacts over some other currently used methods.

[📹 malor009]

[Max Grell @MaxMGrell]

Would you cook+eat fresh meat after the use-by date? 🤔

[Max Grell @MaxMGrell]

Simple question, big implications:
Would you cook & eat fresh meat past its use-by date? 🤔

[Max Grell @MaxMGrell]

Space exploration isn’t abandoning Earth—it’s how we protect it.

If you care about climate, you care about life. We’ve nearly got the tech for life in space, but who's standing for it?

[Max Grell @MaxMGrell]

We’re told the space race is an ego trip for billionaires—‘Elon first to Mars, while the planet burns.’ People argue, ‘We should fix Earth first.’

But here’s the question: do they really care about protecting Earth?

[Max Grell @MaxMGrell]

What’s most likely to kill us isn’t what’s hot right now.

It's not climate change. It’s the thing we’re not preparing for.

It’s the asteroid we don’t see coming. The eruption we can’t control. The disease we can’t stop. The nuclear war. That’s the real risk.