Max Rohowsky, Ph.D.

Obsessed with SaaS customer acquisition and building leverage • Bootstrapping Crosspublish • Previously corp. consultant and university lecturer

[Max Rohowsky, Ph.D. @MaxRohowsky]

Build in public update:
Made the first demo video 🎉

Crosspublish helps easily post across multiple social channels from one place.

Attention across social media is valuable.

More visibility = more opportunities to:
• build leverage
• get leads for your business
• strengthen your personal brand

But many people spend hours writing content.

Then post to just one platform.

A lot of views are left on the table.

Crosspublish helps fix that.

Create once. Publish everywhere.

And an editor that syncs beautifully between thread based (e.g. X) and long-form (e.g. LinkedIn) content automatically.

[Max Rohowsky, Ph.D. @MaxRohowsky]

My girlfriend is 13 followers short of 10k instagram 🫶😄

She’s a DJ, too humble, and deserves tonnes of love.

So here’s a shameless plug: if you like deep house, follow maria_callapez ✌️

[Max Rohowsky, Ph.D. @MaxRohowsky]

@tommykingsleigh Bootstrapping https://t.co/gAkpcR406a

[Max Rohowsky, Ph.D. @MaxRohowsky]

@AndreasPitzer 6. We need a daily stand up. 😂

[Max Rohowsky, Ph.D. @MaxRohowsky]

@BenjaminHouy People read left to right, why the image on the left instead of the text?

[Max Rohowsky, Ph.D. @MaxRohowsky]

@sergeynazarovx Was it for promo? Or why the flag?

[Max Rohowsky, Ph.D. @MaxRohowsky]

@FlowHaa 💪 the camper van vibes are doing some heavy lifting 😃

[Max Rohowsky, Ph.D. @MaxRohowsky]

@TweetsOfSumit It’s a feature. New Porsche comes with a Reverse gear.

[Max Rohowsky, Ph.D. @MaxRohowsky]

This is Max from over the API again :) With a random picture from my last vacation 😅

If you're reading this, the refresh token was refreshed successfully. yey :)

I'm really eager to get Crosspublish to the next level.
The biggest blocker is still Meta's slow review process.

Creating a social media tool with all the poorly documented APIs out there is really an uphill battle 🫠

[Max Rohowsky, Ph.D. @MaxRohowsky]

Waiting for Meta to review the permissions I need to schedule on Instagram, Facebook, and Threads. :/

Can't wait to push the changes to prod.

Crosspublish v2 will look absolutely stunning. 🤩

[Max Rohowsky, Ph.D. @MaxRohowsky]

A week of work going to prod.

- Beautiful calendar
- Facebook integration
- First draft of the docs

[Max Rohowsky, Ph.D. @MaxRohowsky]

Todays progress: Built a help center!

[Max Rohowsky, Ph.D. @MaxRohowsky]

... and this is a thread message added to see if it syncs properly across all providers.

[Max Rohowsky, Ph.D. @MaxRohowsky]

This is Max from over the API :)

Testing out if this post + picture successfully makes it to the platforms below.

[Max Rohowsky, Ph.D. @MaxRohowsky]

@FlowHaa good luck! 🦾

[Max Rohowsky, Ph.D. @MaxRohowsky]

@slobkebap danke dir :)

[Max Rohowsky, Ph.D. @MaxRohowsky]

Finally done!

The coding is slowly coming to an end. Crosspublish now supports all the major networks I need.

I'll add Pinterest, Google Business, TikTok, and YouTube later on.

But for now I'm quite happy with the social media coverage.

Now I just need to get it approved by meta.

Fingers crossed 🤞

[Max Rohowsky, Ph.D. @MaxRohowsky]

Starting to love it.

Everything is simple, clean, in the right place.

[Max Rohowsky, Ph.D. @MaxRohowsky]

Finally done!

The coding is slowly coming to an end. Crosspublish now supports all the major networks I need.

I'll add Pinterest, Google Business, TikTok, and YouTube later on.

But for now I'm quite happy with the social media coverage.

Now I just need to get it approved by meta.

Fingers crossed 🤞

[Max Rohowsky, Ph.D. @MaxRohowsky]

@rohidasgowda thanks rohidas :)

[Max Rohowsky, Ph.D. @MaxRohowsky]

Bootstrapping is the hardest thing I've ever tried.

Today it came with another setback.

I'm building a post scheduler, and sent my application to Meta for review.

The review is required to get permissions to post on behalf of other people's accounts.

After waiting 2 weeks, 2 of the 4 permissions were denied.

Ouch.

I could give up.

Same way I could've given up

- when Auth didn't work.
- when the server kept crashing for no reason.
- when time zones for scheduling where a mess.

There's always a dozen reasons to give up.

When i look back at this post in a year...

... I want to be able to say that I didn't.