Max Sommer

I'm a #brand strategist and #contentstrategy as well as #contentmarketing advisor working at Anton Paar. Visit my blog

[Max Sommer @MaxSomm]

Timetable for #coscamp

[Max Sommer @MaxSomm]

@gunnar_knaus @ContentGraz @annafokina42 @SueWestbrock @melanie_mitter @sandrinefackner @juliascheibl Danke! 😊

[Max Sommer @MaxSomm]

The probably most powerful content strategic tool: content audits. I've wrote an easy user guide on how to conduct #content assessments properly. Have a look at it and let me know what you think. https://t.co/7YKmV3wAy5 #contentstrategy #contentmarketing #onlinemarketing #ux #ia

[Max Sommer @MaxSomm]

@rahelab @ContentGraz Thanks for the props @rahelab.

[Max Sommer @MaxSomm]

„Sharing data is one of our civilization‘s foundations“ - Kodi Foster. #thinkahead18 #fifteenseconds #data #bigdata #analytics

[Max Sommer @MaxSomm]

„Make sure your changes outnumber your excuses“ - Stephen Gates. #thinkahead18 #fifteenseconds #design #innovation

[Max Sommer @MaxSomm]

„Design is the visual expression of creativity“ - Stephen Gates.
#thinkahead18 #fifteenseconds #design #creativity

[Max Sommer @MaxSomm]

Message architectures help you streamlining #brand #communications: https://t.co/doPIbZiCsJ #contentmarketing #contentstrategy #marketing

[Max Sommer @MaxSomm]

The #SEO game has changed. And it continues changing https://t.co/mh47D79Sfa #ContentMarketing #InboundMarketing #ContentStrategy #marketing

[Max Sommer @MaxSomm]

#BrandManagement: How to build memory structures with message architectures: https://t.co/xQMotvf2Au #marketing #branding #contentstrategy

[Max Sommer @MaxSomm]

New blog post: How to build memory structures with consistent #brand #communications: https://t.co/xQMotvf2Au #branding #marketing #content

[Max Sommer @MaxSomm]

Should Your Brand Lead With Its Values? Get deep insights in the #starbucks brand: https://t.co/MjaQRs98Pz #branding #brandmanagement

[Max Sommer @MaxSomm]

Boost your #brandmanagement success with perceptual maps & balanced point of parity and difference: https://t.co/rXLdI6RQ91
#branding #brand

[Max Sommer @MaxSomm]

How to position a #brand with perceptual maps and balance points of parity and difference: https://t.co/rXLdI6RQ91 #branding #marketing

[Max Sommer @MaxSomm]

New article: How to successfully convince #millennials with #branding: https://t.co/C6H0QHu8T3 #marketing #brandmanagement #brandbuilding

[Max Sommer @MaxSomm]

Leverage the enormous purchasing power of #millennials and learn how #brands need to rethink in terms of #branding: https://t.co/C6H0QHu8T3

[Max Sommer @MaxSomm]

"5 customer interviews are enough to get 80% of the answers you need" Adam Perlis #ux #ContentStrategy #thinkahead17 #designthinking #design

[Max Sommer @MaxSomm]

"Unternehmen müssen differenzierte und relevante Stories finden - nicht erfinden" Andreas Roitner, Y&R #branding #thinkahead17 #storytelling

[Max Sommer @MaxSomm]

Is it really time to throw out the brand book and start #unbranding? I'm not sure, what about you? https://t.co/MB40mPdI1u
#branding #brand