Max Willey

Media researcher - work mainly in TV and videogaming. Specialise in ad evaluation, audience measurement and segmentation. Views are ill informed and all mine.

[Max Willey @MaxWilley]

@fesshole I vaguely knew a Doctor Who fan called Tim who sadly died and was buried in a Tardis coffin. It was covered in a Sun article. I wonder if it's the same bloke.

[Omid Djalili @omid9]

Despite all the nonsense after the game the Royal Mail on Instagram proving, if anything, #ENG are brilliant losers.
This was sent to me by an Italian mate with a bunch of clap emojis in appreciation.

[Max Willey @MaxWilley]

@allthatchas I remember running on Wednesdays! Some people cheated and hid in bushes or used shortcuts. Cell Block H at least had the decency to be on late!

[Max Willey @MaxWilley]

@theclientele @Tim_Burgess @petepaphides Thank you all, really enjoyed the stories behind the tracks. My first listening party but not my last!

[Max Willey @MaxWilley]

@A_Silvers @theclientele Excellent advice - I would second that

[Max Willey @MaxWilley]

First time that I know of the MRG Conference has been free:

[MRG @mediaresearchgp]

Beat the last minute rush! Last chance to book your ticket for Thursday and the MRG conf 2020 !

@mediaresearchgp #mrgconf2020 #mrgawards2020

Free for MRG members

Book now : https://t.co/zEBcgCv3TR

[MRG @mediaresearchgp]

The Show Will Still Go On..as a virtual event! We are moving the conference online. Refunds coming & we will auto-register you for the virtual event (same day + free to all MRG members)

Further details to follow but, in the meantime, stay well 😊

@mediaresearchgp #mrgconf2020

[MRG @mediaresearchgp]

News on conference....as it stands the 'show must go on' 🤘🏻current plans = go ahead on F2F location (with correct measures 😷). Of course watching as things develops, plan B's exist and we'll update over the coming weeks

@mediaresearchgp #theshowmustgoon #mrgconf2020

[MRG @mediaresearchgp]

MRG Awards 2020 :

Best Agency Team

are.....

Differentology
BVA BDRC
PHD UK
Ipsos MORI

Congrats @Markjames @differentology @MaxWilley @BVA_BDRC @losilaja @PHD_UK @IpsosMORI c u on 3rd Dec at the Odeon Luxe Leicester Square 🏆🍾🌟🎭🤘🏻

#MRGAwards2020 @mediaresearchgp

[MRG @mediaresearchgp]

Our popular MRG evening sessions are now available on-demand!

https://t.co/NVVjdHAi0C

(NB : you need to be a member & logged in):

So far we have five awesome papers from
@guardian @dvjinsights @GumGum @the7stars @BVA_BDRC

@mediaresearchgp

[MRG @mediaresearchgp]

3 amazing papers for next MRG eve zoom session ⭐️ : Tues 22nd Sept/5pm : 'Podcast Research'
@guardian @secretgardenhom , 'Advertising during the Corona Crisis' @dvjinsights & new study by @GumGum

Book your tickets now!

https://t.co/DuuKmvHLtK

@mediaresearchgp @happymonday

[Max Willey @MaxWilley]

@gardenexcel I kinda like it red!

[Max Willey @MaxWilley]

Ads that publicise worthy COVID-19 deeds *may* prove effective with cautious segments, but will probably be a turn-off for our 'Life Goes On' segment (who want to get back to normal and are most likely to be out spending now).

Short free report here: https://t.co/7HvhLaqDjK

[Max Willey @MaxWilley]

Advertising that focuses on COVID-19 safety messages are a turn off for those who want to life to get back to normal.

More details in our short report here: https://t.co/7HvhLaqDjK

[Max Willey @MaxWilley]

Our mini-report suggests attitudes to Coronavirus could be driven by the type of media consumed.

TV viewers are more likely to support government's policies, whilst newspaper readers skew fearlessly to get back to normal.

https://t.co/rIvXAC1YMh

[Max Willey @MaxWilley]

@DanHowdle Tried sneaking some out from my local cafe. They caught me red handed.

[Max Willey @MaxWilley]

@LucyAntoniou MRG members should have received an email invite yesterday. If you didn’t get it it’s possible your membership has expired (I can check if you like?)

[Max Willey @MaxWilley]

MRG election starts today - please vote for me!

#mrgelection

[Louise Twycross-Lewis @losilaja]

Thanks @alligator_uk for your support, all the best to everyone standing & please vote! #mrgelection2020