Warhol and Koons represent a profound change in the artistic endeavor, from art as a pursuit of some creative vision or ambition, to art as a commercial product
Since art entered the Singularity very early (arguably first, and in the 19th century) - photography and the modern chemicals industry having “solved” art in a sense - the role of the artist changed, first to lone genius (exemplified by Picasso) and then to the artist as celebrity (also Picasso, especially in his later phases, Warhol, Lichtenstein, Hurst)
Now in the 21st century we have the artist as influencer (Bansky). The key here is to manage one’s brand image and reputation. The art itself is really secondary (Banksy isn’t famous for his art pieces, but rather his guerrilla style). The true art is curating one’s *performance* of being an artist.
I find this somewhat depressing. If the future under conditions of strong AI (which, again, art has effectively lived within for well over a century now) is to turn oneself into an actor, this isn’t a very optimistic vision for the future
>Be Elon
>Get bullied so badly as a kid that you end up in the hospital
>Escape into books
>Read more than 8hrs a day
>Teach yourself programming
>Sell a video game at 12
>Leave South Africa
>Sleep on couches
>Work odd jobs
>Get into America
>Build a startup
>Get fired from your own company
>Start over
>Build another company
>Merge it into PayPal
>Get removed as CEO
>Your company gets acquired
>Walk away with nearly $180 million
>Instead of retiring at 31, put almost all of it into three impossible ideas: Electric cars, Solar energy, Rockets
>People tell you you're insane
>Start a rocket company with no aerospace degree
>Learn rocket science from textbooks
>First rocket fails
>Second rocket fails
>Third rocket fails
>Divorce
>Public humiliation
>Cash running out
>One launch away from bankruptcy
>Launch anyway
>The fourth rocket reaches orbit
>NASA signs a contract
>Survive
>Tesla is weeks from collapse
>Save it at the last minute
>Get mocked for wanting reusable rockets.
>Land one.
>Then another.
>Then dozens.
>Turn science fiction into engineering
>Get mocked for betting on EVs
>Turn electric cars into status symbols
>Force the entire auto industry to follow
>Build the most valuable car company in history
>Launch astronauts into orbit
>Create a global satellite internet network.
>Buy Twitter
>Fire most of the staff
>Rename it X
>Walk into politics
>Risk your reputation
>Risk your companies
>Risk your fortune
>Become one of the most polarising people on Earth.
>Get attacked by the media, politicians, competitors, and activists
>Keep building anyway
>Become a TRILLIONAIRE