We flipped it. Instead of pushing the brand, we entered the patient conversations that shape trust. The "bhai legit hai na?" threads.
Mapped the top fears
Built 6 patient personas (thyroid, diabetes, BP, etc)
Shipped 180+ high-intent answers on Reddit + Quora
Worked with a large Indian online pharmacy. Strong product, weak perception.
Google was full of high-intent fear:
"Is ___ safe for chronic meds?"
"___ fake medicine?"
"___ scam or legit?"
Paid ads can't overwrite that. One Reddit "scam?" thread can halve your ROAS. #Reddit#ORM
"I want my rating to go from 3.6 to 4.5 this month."
If I had a penny for every founder who said this.
The problem isn't your rating. It's:
-51 back-to-back 5-stars from team devices
-Same phrasing across reviews
-Real complaints ignored for months
Score follows behaviour. #ORM
Another WhatsApp screenshot that shows why performance marketing alone is not enough anymore 👇
The actual issues:
➡️ Reddit threads
➡️ Quora comparisons
Today’s buying journey looks like this:
Ad → Google → Reddit/Quora → Decision
#RedditMarketing#QuoraMarketing#ORM
Thank you @GooglePayIndia for taking my money twice, once in January and today and not recharging my phone.
I've almost spent INR 1500 on your platform, the value of which hasn't been provided to me.
Heading to consumer court, thanks 🙏😇
Kunal shah said most people don’t make enough money in India.
That made me wonder how are companies and startups making money?
Here's a secret sauce I found out:
@yadavajay Hello Ajay! Hope you're doing fine.
I'm Mayank Sureka, co founder at Vaeral, a youth marketing agency in Gurgaon.
Please tell me if we could connect to understand your requirements.