Mazarius

🇪🇺 building EU brands

[Mazarius @Mazariuss]

@appiie_77 Er brand een lichtje maar er is niemand osso

[Mazarius @Mazariuss]

Samuel Onuha is one of the biggest names in ecom. Genuinely a role model for a lot of us.

This guy is more disciplined than 90% of entrepreneurs out there. So watching where he's at now, losing himself to drugs and partying, is honestly unthinkable. And really sad to see. But there's a lesson here nobody can ignore. It doesn't matter how much money you make. The moment you let the distractions take over, the drugs, the women, the parties, that's the thing that takes you down.

You can have everything and hit millions, and still lose it all in a split second.

Hope he gets better. And honestly, hope even more that this whole thing is just AI.

[Mazarius @Mazariuss]

wtf is actually happening with samuel onuha rn

genuinely sad to see. dude was a role model to a lot of people

[Mazarius @Mazariuss]

@MaxHirsch13 Total bullshit

[Mazarius @Mazariuss]

@ecomAJb Good luck! We are in the same proces right now also launching a EU brand in US & UK

[Mazarius @Mazariuss]

@vitofiorello nah they just cant accept young guys winning

[Mazarius @Mazariuss]

@safoo Bid caps, if an adset was overspending unprofitably I would put our average 30day CPA as a bidcap on that specific adset.

For us its working perfect. Its spending less, sometimes even nothing, but when its spends it is always profitable

[Mazarius @Mazariuss]

There's a lot of noise right now about Meta spending on the wrong ads. I'm hearing it from everyone dealing with it. Here's the fix.

I let Meta run my ad spend untouched for over a year. Right now it's the worst media buyer in my account.

Since Q4 last year I barely touched anything. Let the algo decide where the money goes, full hands off. And for the last month or two, it's been getting it wrong almost every time.

The usual response when I say this: "that's not Meta, your ads are just weak," or "the ad is TOF, it's just warming the audience, that's part of it." No. We actually tested it. We turned off the exact ads Meta was pushing spend into, and overall campaign performance went up. Not down. Up.

So now we step back in, carefully. Two levers:

→ Bid caps on the bad adsets, so it only spends when it can actually hit our number. This is the main one.
→ Turning off the ads Meta over-spends on. We do this the least.

Hands off worked for a year. Right now it doesn't. Watch what the algo spends on, not what it tells you.

[Mazarius @Mazariuss]

@mrberkanxk1 L take on China man, but rest of them was on point fuck those shitholes

[Mazarius @Mazariuss]

@scalesurfer_ only increase budget with 20% daily otherwise campaign stops learning again

[Mazarius @Mazariuss]

@jforjacob "Learning phase"

[Mazarius @Mazariuss]

@jforjacob And the second you say this everyone goes "it's TOF, it's just warming the audience." Nah. We killed those ads and the whole campaign got better.

What's working for us now: bid caps ONLY on the over-spending bad adset, so it only spends when it can actually hit TCPA

[Mazarius @Mazariuss]

@_kaushalshah You are 100% right. Meta was doing great with deciding where to spend on until start of Q2, since then we had to step in and finally fix it ourselves

[Mazarius @Mazariuss]

@CoryOnBrand Build your own, we are building everything in our own dashboards inside our HQ for

[Mazarius @Mazariuss]

@elaineshan8 This is so easy to bypass. Zero EU dropshippers will feel this 3€ tax

[Mazarius @Mazariuss]

@ScalerCeo @jurbranderhorst Dm they have low moq 100 orders per month

[Mazarius @Mazariuss]

@adv_ceo Yes, we have some EU stores doing over 7 figures

[Mazarius @Mazariuss]

@jurbranderhorst If you have a proven product, even better would be to buy stock and put it in a EU 3pl, I have a good connect if you need any

[Mazarius @Mazariuss]

@jurbranderhorst Literally any good supplier has a EU warehouse too so there will be no difference for the dropshippers