Jo McKee

Human-first marketing automations for SMEs.

[Jo McKee @McKeeCreative1]

@gregisenberg @startupideaspod Very useful, thank you. I needed to understand quantization better and this was super-clear.

[Jo McKee @McKeeCreative1]

The free McKee Creative strategy call is a 15-minute diagnostic. Jo reads what's running, where revenue is leaking, what the priority fix is. No sales pitch — a plain read on what the data says.

[Jo McKee @McKeeCreative1]

@gregisenberg Will watch every episode you make on this (okay, I watch every ep anyway) - have had qwen running for a while locally but now am keen to learn how to fine tune open models and find more use cases. My focus is not on coding; it’s on content, strategy and agentic reasoning.

[Jo McKee @McKeeCreative1]

@durov Nice! Thank you!

[Caleb Franzen @CalebFranzen]

Call me crazy, but I don't think I'm entitled to anyone's wealth, private property, or income.

[Jo McKee @McKeeCreative1]

@jun_song Thinking I need to learn how to do this.

[Jo McKee @McKeeCreative1]

@wickedguro @athcanft Definitely LTV is crucial. I don’t like running paid ads for anything less than a $100 average order value and repeat purchases.

[Jo McKee @McKeeCreative1]

@wickedguro 1. Thank you for making Postiz - happy customer here.
2. I don’t socialise and don’t miss it; for me sunshine, lifting some weights and stretching, and interesting ideas online/in books keep me grounded, aside from my work that I enjoy.

[Jo McKee @McKeeCreative1]

Very conscious of this, and especially more so after the US Govt's handling of Fable today. Am maintaining dual claude.md and grok.md files, have agents on 3 platforms (useful for cross-checking work as well as risk management) and creating a "bug out" system so that if I want to move all workflows, it can be done on a single command.

[Jo McKee @McKeeCreative1]

@nkerzman Yup. Nuts, huh?

[Jo McKee @McKeeCreative1]

Hoping it won’t prove too expensive. Testing today.

[Dave Blundin @DaveBlundin]

Can't wait to try it out! My bill is about to explode 🤯

I have literally no idea what "we've made safe for general use" means...

[Jo McKee @McKeeCreative1]

@AnthropicAI No email, no banner on the usage page, and nothing inserted into Claude to let it know, so that when we ask it there's an answer. Instead we had to go hunting on X for updates.

[Jo McKee @McKeeCreative1]

@alxdemi Yup - seeing that here too.

[Mike Benz @MikeBenzCyber]

@SenWarren You could give “the typical American” 11 MILLION years and they still would not create PayPal, Tesla, SpaceX, OpenAI, xAI, Neuralink, Boring Company, Ad Astra, all while single-handedly saving free speech for all mankind.

[Shruti @heyshrutimishra]

Elon just created 4,400 millionaires in a single day.

400 of them are now worth over $100 million.

These aren't VCs. They're SpaceX employees, and the list includes welders, technicians, and cafeteria staff, because for two decades the company paid every level of the workforce in stock instead of higher salaries.

Juan Hernandez immigrated from Mexico and took a $28 an hour contractor welding job in 2015. He says he didn't even know what SpaceX was. The company gave him a $10,000 equity grant and let him buy more shares through payroll deductions. That stake is now worth $880,000.

Trevor Hise's parents wanted him to take a stable job at General Electric. He picked SpaceX instead, stayed 12 years, and accumulated over 100,000 shares. At the $135 listing price that's $13.5 million. He's 37 and semiretired. His words: "The magnitude of this has been ridiculous."

The most telling detail came before the listing. Over 100 employees quietly banded together and negotiated a group wealth management deal covering up to $5 billion, because none of them had ever needed a wealth manager before.

Software IPOs have minted millionaires for 30 years. This is the first one where the money went to the factory floor.

[Jo McKee @McKeeCreative1]

A marketing presence built on one platform has one point of failure. McKee Creative runs four channels — paid ads, email, SEO, oversight — so no single algorithm change takes down the whole system.

[Jo McKee @McKeeCreative1]

@coreyganim On it. https://t.co/O7MWX5aXWu - postcards being printed now; will drop them in to local businesses. Thank you.

[Jo McKee @McKeeCreative1]

Tight keywords, manual control — the default Google Ads instinct. Smart bidding + broad match feeds the algorithm what it needs. McKee Creative documented result: campaigns that keep improving as they run.

[Jo McKee @McKeeCreative1]

Adding more ad spend to a marketing system you haven't properly read is expensive.

The Marketing Diagnostic: one-time audit of the whole system — all channels, together. $2,500. A clear read on what's working, what's leaking, and what coordinated should look like.

https://t.co/NbSkyB4wJN

[Jo McKee @McKeeCreative1]

Product business, established revenue, no proper marketing function. McKee Creative runs the whole thing — ads, email, SEO, strategy. One strategist, all four channels, done for you.

[Jo McKee @McKeeCreative1]

My agent team looked at the systems we've built out for clients, decided we needed to open the service up to more small businesses, and built this. I couldn't be more proud of them!

Take a look: https://t.co/wbUMhzjhPo