Most sellers try to negotiate a higher multiple.
Price isn't set in negotiations.
It's set when the third buyer finds out a seventh one exists.
73,875 buyers in my network. 97 per listing on average.
Competition sets the number. Not confidence.
Optimize for buyer density.
Average business sale: 9 months from first call to wire.
You don't want to start that clock when you're desperate.
Desperation kills leverage. Optionality creates it.
The best exits happen when you can walk away from a bad deal.
When are you planning to start?
Most founders engage a broker, then call their CPA.
That order costs you seven figures.
Tax strategy must come before the broker. Some moves become legally unavailable the moment a sale process starts.
Hire the tax strategist first. Then call me.
Before you talk to a single buyer, know your number.
Free SaaS valuation calculator — models your worth based on ARR, EBITDA, NRR, growth, and deal structure. Same model I use in pre-engagement.
https://t.co/0gH6X0boTg
I average 97 buyer inquiries per listing.
Most sellers have no idea what happens after that number.
Here's exactly how I separate real buyers from tire kickers. 🧵
If you've ever gotten a cold inbound from a buyer and thought "maybe I should just see where this goes" —
That buyer has no competing pressure.
No urgency.
No reason to move fast or pay full price.
You're already negotiating from behind.
Most sellers think 97 buyers is a bidding war. It's not. Buyer #1 through #93 are testing the market. Buyer #94 is serious. That's when momentum shifts.
Most founders I talk to didn't decide to sell. They realized they'd been thinking about it for two years and hadn't done anything. That's not indecision. That's the cost of waiting.
I had a founder with three buyers. Real leverage. Real optionality. He told one of them the other two weren't serious. He thought he was being transparent. He was negotiating against himself.
Everyone says sell when you are at your peak. That is wrong.
You need 6 to 12 months of sustained performance after the peak to survive QoE, diligence, and lender underwriting.
Sell on the way up. Not at the top.
Sell it, grow it, or shut it down? 🤔
Excited? Keep going. Maybe sell.
Struggling? Fix it.
Barely surviving? Let go.
Remember why you started… Freedom.
Sometimes moving on is the smartest move. 🚀
Selling your business? Don’t leave money on the table.
Buyers are experts at getting the best deal—you should be too.
I help owners maximize value from valuation to closing, guiding you through positioning, buyers, and negotiations.
Thinking about an exit? Let’s talk.
Do you really believe in your business’s future? 🤔
If you were the buyer,
would you trust someone rushing out… or someone staying in?
Great exits aren’t just about numbers.
They’re about confidence + flexibility.
Would you bet on your business after the sale? 🚀