MeBeSafe - road safety nudging

EU-project making traffic safer by nudging. Nudges can change behaviour subconsciously, and can therefore work better than hard measures.

[MeBeSafe - road safety nudging @MeBeSafe]

There is one person who can help a great trucker to get even better. Another trucker.

MeBeSafe developed an app to help drivers meet and coach each other.

Read more at: https://t.co/UVCtShQiSd

#Trucking #TruckDriver #TechTrends #behavior

[MeBeSafe - road safety nudging @MeBeSafe]

Moving lights on a road could reduce the number of speeders by 40%. Such remarkable findings could change the way we work with road safety - towards nudging.

Read more at: https://t.co/E0Wno47VD6

#nudging #behavioralscience #RoadSafety #driving

[MeBeSafe - road safety nudging @MeBeSafe]

Where should you keep your focus when you’re driving? Everywhere. But sometimes you need help to prioritise.

MeBeSafe made a #nudge in a head-up display to make you more aware of oncoming cyclists.

Read more at https://t.co/zn7Qo42F2y

#RoadSafety #behavioraleconomics #cycling

[MeBeSafe - road safety nudging @MeBeSafe]

MeBeSafe is featured in Traffic Technology International. Read more about the #nudges and other soft measures we developed there!

[Traffic Technology International🚦 @TrafficTechMag]

EU MeBeSafe project announces eight 'soft' measures to save 366 lives on Europe's roads every year
https://t.co/5MLZXuiY2t

[MeBeSafe - road safety nudging @MeBeSafe]

How do you design a traffic #nudge? MeBeSafe has developed a framework that can help you ask the right questions.

Read more at https://t.co/r2EhksMZwN and see the short guide at https://t.co/FMFuP0yYNH

#behaviour #RoadSafety #behavioralscience #nudging #infrastructure

[MeBeSafe - road safety nudging @MeBeSafe]

Modern cars will alert drivers when they're tired, but many won't stop and rest. MeBeSafe found that twice as many would if they were offered a reward.

Read more at https://t.co/ffM18JirBs Researched by @volvocars within MeBeSafe.

#behavioraleconomics #SafetyFirst #DriveSafe

[MeBeSafe - road safety nudging @MeBeSafe]

"This is one of the first projects in the relatively new field of #nudging, where we tried to convert theory into practice. I hope we proved nudging can be successful in changing #behaviour, and more creative applications will follow"
– Saskia de Craen, @Shell

#womeninscience

[MeBeSafe - road safety nudging @MeBeSafe]

This X-mas we need to keep all the distances we can. In traffic, between each others and perhaps between ourselves and all that delicious food.. The #elephant will #nudge us to remember, although of course not physically!

Merry #Christmas from MeBeSafe

#RoadSafety #coronavirus

[MeBeSafe - road safety nudging @MeBeSafe]

Adaptive Cruise Control will make sure drivers keep safe distances to others. Few people use it, but a nudge could increase the use by up to 118%. Read more at: https://t.co/uRMjl3wxtW

MeBeSafe's ACC research was led by @volvocars

#nudging #RoadSafety #Transportation #research

[MeBeSafe - road safety nudging @MeBeSafe]

Infrastructure affects how we behave. MeBeSafe identified several 'un-intentional nudges' in traffic that will increase or decrease cyclists' effort. Here's the list:

#cycling #infrastructure #RoadSafety #cyclinglife #nudging

[MeBeSafe - road safety nudging @MeBeSafe]

Everything around us will #nudge us towards certain behaviour. Most of it is unintentional nudging, but if you take control and exploit it - the world can become a better place.

Read more at: https://t.co/nKxXCCiHlb

#BehavioralEconomics #transportresearch #TrafficPlanning #ITS

[MeBeSafe - road safety nudging @MeBeSafe]

How much difference can #nudging make? And how much would a small speed decrease mean in terms of saved lives?

Quite a lot. Read more at https://t.co/ev5PZI6Idg

#RoadSafety #sciencetwitter #research #BehavioralEconomics #Drive #psychology

[MeBeSafe - road safety nudging @MeBeSafe]

MeBeSafe has just released the Final Scientific Report on how our #nudges and other soft measures work to make traffic safer in real life. Find it here: https://t.co/SfsMns10Xw

#RoadSafetyWeek2020 #BehavioralEconomics #Science #research #nudging

[MeBeSafe - road safety nudging @MeBeSafe]

MeBeSafe measures 8/8

The take-a-break reward

PURPOSE: Have drivers take a break when they are tired

EFFECT: Twice as many drivers (87%) stopped within 20 minutes compared to only telling them they are tired.

Read more at https://t.co/84l76GNhYd

#SafeRoadsForAll #SafetyFirst

[MeBeSafe - road safety nudging @MeBeSafe]

MeBeSafe measures 7/8

The #Coaching app

PURPOSE: Make #truck drivers ride more smoothly

HOW? App collecting anonymous data, providing insights to #truckers and suggesting they should meet a peer and coach one another on suggested topics.

Read more at https://t.co/CbTseHQukQ

[MeBeSafe - road safety nudging @MeBeSafe]

How can #nudging and #coaching make traffic safer? See the videos from MeBeSafe's final event – describing various nudges, an impact assessment and a new framework for developing traffic nudges

https://t.co/e9n308zPoP

#RoadSafetyWeek #BehavioralEconomics #psychology #VisionZero

[MeBeSafe - road safety nudging @MeBeSafe]

MeBeSafe measures 6/8

The #Cyclist #Nudge

PURPOSE: Make cyclists slow down and get more aware before accident-prone intersections

EFFECT: Double the share of cyclists reducing their speed before an intersection, average speed reduction 3-7%

Read more https://t.co/ey7rWs2PkA

[MeBeSafe - road safety nudging @MeBeSafe]

MeBeSafe's measures 5/8

Acc #Coaching App

PURPOSE? Make people aware of Adaptive Cruise Control, so they can use it.

HOW? Digital coaching app informing the driver about #ACC and what it does.

Read more at https://t.co/UyvfGZ5Ct2

#RoadSafety #Driving_and_accidents

[MeBeSafe - road safety nudging @MeBeSafe]

MeBeSafe's measures 4/8:

ACC Scoreboard #Nudge

PURPOSE: Increase distance between cars by increasing use of Adaptive Cruise Control

EFFECT: The use of ACC was increased by 118% to 30.7% of the time.

Read more at: https://t.co/PclbD6TVXu

#nudging #behaviouralinsights #news

[MeBeSafe - road safety nudging @MeBeSafe]

MeBeSafe's measures 3/8: ACC Order #Nudge

PURPOSE: Increase distance between cars by increasing use of Adaptive Cruise Control

EFFECT: The use of ACC was increased by 46% to 21% of the time.

Read more at: https://t.co/9difVH4Czw

#SafeRoadsForAll #behaviouralscience #driving