Measure Up Podcast

Official home of the MeasureUp Podcast. Co-hosted by @jgianoglio & @SPoulton taking a curious approach to the world of marketing #measurement.

#MMM #measure

[Measure Up Podcast @MeasureUpPod]

Hi! We are ... @jgianoglio... and @SPoulton... we can't come to twitter right now, so please go and listen to the latest episode of our podcast after th<beeeeep>

Spotify: https://t.co/uw4H14o9c1

Apple: https://t.co/9FrwMoLjcH

YouTube: https://t.co/toPKm6TRS7 (In technicolor)

[Simon Poulton 🐙 @SPoulton]

Hello from the @Snapchat partner summit in lovely Santa Monica, CA. #SnapPartnerSummit

[Jim Gianoglio @jgianoglio]

We were thrilled to have @hammer_mt back on the @MeasureUpPod (1st second-time guest)! This time, we talked about prompt engineering - what it is (and isn't), and how to get better results for your marketing and analytics use cases.
▶️ https://t.co/oM4IXJYmlW

[Measure Up Podcast @MeasureUpPod]

Co-host of the pod, @SPoulton covers off on the realities of the Google 3p cookie announcement this week.

[Simon Poulton 🐙 @SPoulton]

A (virtual) fireside chat with my peer at @Tinuiti - Brian Binder about the realities of the Google 3P cookie pivot, and why it doesn't really change anything.

[Simon Poulton 🐙 @SPoulton]

The latest @MeasureUpPod episode is live!!

Join us for more intimate conversation between myself & @jgianoglio re: The MMM Gap (and beyond!) - all episode links here: https://t.co/ivSLeGH4wD

[Measure Up Podcast @MeasureUpPod]

👀

[Simon Poulton 🐙 @SPoulton]

Did you catch the latest episode of @MeasureUpPod? Join us as we chat with the one & only @neilhoyne - full episode available on https://t.co/VGkikT6gco

[Measure Up Podcast @MeasureUpPod]

Some good, Clean (room) humor right here!

[Simon Poulton 🐙 @SPoulton]

I just walked into my son's room and he's sitting there is a bunch of email addresses in 2 different piles just matching them up and announcing, "Match!"

So, anyway, I was like, what are you doing? I told you to clean up this mess, and he looks at me and says "I thought you wanted a Clean Room."

[Measure Up Podcast @MeasureUpPod]

Ladies & Gentlemen... The one & only @neilhoyne https://t.co/Z8GEJxmrNW

[Measure Up Podcast @MeasureUpPod]

Sneak Preview: We now have a theme song!

Thank you to @SilverbauerHour & Jason Packer for this work of art.

[Measure Up Podcast @MeasureUpPod]

Weekend Listen: Nick Stoltz from @MeasuredInc joined us to discuss the ins & outs all of things incrementality: https://t.co/bMs0AaXtTD

#MeasureUp #Measure

[Measure Up Podcast @MeasureUpPod]

Link to the episode page: https://t.co/bMs0AaXtTD

[Measure Up Podcast @MeasureUpPod]

Our latest episode featuring Nick Stoltz, CSO at @MeasuredInc is now LIVE!!

Today - we're talking INCREMENTALITY! Check out our site for all the details, or check your favorite podcast platform.

#measure #GA4 #Analytics

[Simon Poulton 🐙 @SPoulton]

At long last - I'm thrilled to share that I'm joining @Tinuiti as EVP, Innovation & Growth. Can't wait to begin this journey later this week!

[Measure Up Podcast @MeasureUpPod]

🚨NEW EPISODE ALERT - This week's featured guest is @peter_oneill - the founder of @MeasureCamp - so sit back and enjoy as we dive into all aspects of the unconference that is...

MEASURECAMP! 🏕️

https://t.co/ubvZQe2ht2

[Measure Up Podcast @MeasureUpPod]

🚨NEW EPISODE ALERT - This week's guest is @peter_oneill - the founder of @MeasureCamp!

Join us as we talk about what makes #MeasureCamp different, upcoming FREE US events (Austin & NY) & the future of the Measurement community!

🏕️Embrace the Chaos

https://t.co/ubvZQe2PiA

[Measure Up Podcast @MeasureUpPod]

Isn't it ironic... don't ya think?

When a podcast focused on digital marketing analytics doesn't have a website?

WELL NOW WE DO!!! https://t.co/mxuzyoQxp1

It's like raaaaaaainnnnn on your wedding day! (Only if you're a meteorologist - otherwise, it's just unfortunate)

[Measure Up Podcast @MeasureUpPod]

👀🔥

[Simon Poulton 🐙 @SPoulton]

Am I memeing this correctly?

[Measure Up Podcast @MeasureUpPod]

We loved have Siobhan Solberg on the show this week to talk about all things Data Privacy!

📺Watch on YouTube: https://t.co/Vli8hqunxk
🎧Listen on:
- Spotify: https://t.co/RpR1xqctdh
- Apple: https://t.co/9FrwMoLjcH
- Amazon: https://t.co/ecnZeR3R7v

[Simon Poulton 🐙 @SPoulton]

IDK who needs to hear this... but it's a leap year, and Feb 2024 is ~3.5% longer than Feb 2023.

For digital marketing budgets, pacing, analysis, what have you - you will need to account for this. This means accounting for the 3.5% increase in comps / YoY growth etc.

[Measure Up Podcast @MeasureUpPod]

🚨Our last episode is here - featuring Higher Ed Marketing Measurement expert - Josh Dodson!

Watch the full episode on YouTube: https://t.co/g9z07hqfwu