Paul Meates

Executive Creative Director

[Paul Meates @MeatesPaul]

In 2017, The New York Times set out to stand for the truth. More than ever, arriving at the truth demanded their tireless attention. For the issues shaping the US Primaries, the truth also demanded ours.

https://t.co/ikLbiKANNM

[Paul Meates @MeatesPaul]

Food memories are our most vivid, calling on each of our senses to summon our deepest feeling. Triggered by sound, smell, or taste, each of our films for Kerrygold mimicked how vivid memories are recalled - a tapestry of fragmented moments woven together.
https://t.co/AlzKPQDgrO

[Paul Meates @MeatesPaul]

To prove to business owners what Stories are capable of, we challenged ourselves to make the most unwanted dogs at Sean Casey Animal Rescue the most wanted. If we could do that for these poor puppies, imagine what it can do for a brand?

https://t.co/dd7YCgJ15Z

[Paul Meates @MeatesPaul]

To create premium phones without the premium price OnePlus put in proven features - the ones that make sense, and leave out the ones that don't. This philosophy led us to create as many ads for the features they include, as the ones they don’t. https://t.co/y5vaMtJvag

[Paul Meates @MeatesPaul]

Made in partnership with the Edison Innovation Foundation and launched to spur investment for tech-giant Enphase, this spot marks a leapfrog moment in home solar energy - the light bulb moment light bulbs have been waiting for.

https://t.co/GXdZ1h89cS

[Paul Meates @MeatesPaul]

In 2021, skateboarding was set to make its Olympic debut. While other brands scrambled to align themselves with this moment, Meta chose to focus on emerging aspects of the culture, where the role of social media is impossible to deny.

https://t.co/lSXNUVj8v4

[Paul Meates @MeatesPaul]

Our biggest financial challenges are caused by the way our brains are wired. So we created The Challenge Lab - an online hub filled with over 4 years of experiments, videos, whitepapers and tools that helped make Prudential an industry thought leader.

https://t.co/ZNFPVYmve1

[Paul Meates @MeatesPaul]

One of 100 artists around the world asked to reimagine vintage Coca-Cola imagery for 'Kiss the Past Hello' - a coffee-table book celebrating the iconic bottle's 100th anniversary, which included historic pieces by Andy Warhol and Robert Rauschenberg.

https://t.co/Cioe5H0eza

[Paul Meates @MeatesPaul]

We reimagined Allstate as a glass-half-full brand in a category focused on disaster. We created a heightened world where everything is A-OK and a campaign that defied every category norm - devoid of ambassadors, jingles, constructs and spokescritters.

https://t.co/Dwyh5qJfL9

[Paul Meates @MeatesPaul]

For every bottle of The Great Brain Cell Sacrifice you buy, we donate a book to help a child in an underfunded community learn to read. By drinking our wine, you're sacrificing your brain cells to help build the brains of the next generation.

https://t.co/smrc7DMJpj

[Paul Meates @MeatesPaul]

On July 4th, we traced the family trees of the original signers of The Declaration of Independence and brought their descendants together to recreate Trumbull’s iconic painting. The result was a picture that looked a lot different than it did in 1776.

https://t.co/ISUjCBLlZy

[Paul Meates @MeatesPaul]

'Idiot Box' was a side project with photographic artist, Donna Stevens. The series depicted children engrossed in their favourite TV shows and explored the darker side of our love for technology.

https://t.co/0B6s8D4Su4

[Paul Meates @MeatesPaul]

Chase was offering 80,000 bonus points to sign up for their business credit card. Business owners however saw points as either meaningless, or utterly abstract. To prove their value, we launched a series of hype-worthy products using points alone.

https://t.co/5oEBdaLvSh

[Paul Meates @MeatesPaul]

There’s nothing quite like Australian Rules Football. To fan the flame of pride for our national game, we travelled the world and showed it to people for the first time. While very few understood it, no one could deny how fast and hard it’s played.

https://t.co/fugsXh0z3F

[Paul Meates @MeatesPaul]

Delayed Onset Muscle Soreness (DOMS) is the pain that hits us 24 hours after a workout. It hunts us down and catches us off guard. We created a campaign that pursues you like pain does and puts Biofreeze there in the moment the pain strikes.

https://t.co/aj8DghUyiu

[Paul Meates @MeatesPaul]

We created a global campaign for G Suite in the product itself. With cursors as our protagonists, we were able to tell deeply human stories without leaving the confines of Google's collaborative tools.

https://t.co/MOrebnHxT5

[Paul Meates @MeatesPaul]

'The Deed' is house-flipping reality TV where participants are as likely to descend into financial ruin as they are to emerge successful. While not all of us have flipped a house, we have all felt that rising tide of fear about money at some point.

https://t.co/lIpHjJYcas

[Paul Meates @MeatesPaul]

The Australian Air Force prides itself on being able to respond to threats at anytime, anywhere in the world. But they needed recruits. So we created a recruitment film that candidates could click on any item of interest, anywhere in the film, at anytime.

https://t.co/iY03L09ydZ

[Paul Meates @MeatesPaul]

At the end of a twenty year war in Afghanistan, the U.S. evacuated 100,000 Afghans, many of whom aided our troops as interpreters. To find welcomers to help settle them in the US, we used a metaphor from Dr. Maya Angelou’s poem “Be a rainbow”.

https://t.co/viUA9UkIdc

[Paul Meates @MeatesPaul]

Working with award-winning filmmaker Daniel Askill, we created a music video for "Six" - the last track on the hotly-anticipated album from These New Puritans that was six years in the making.
https://t.co/UKLG6Tvy9v