Steve Tomanchek "The Media Hawk"

Partner | The Media Hawk Group

[Steve Tomanchek "The Media Hawk" @MediaHawkGroup]

The Media Hawk Group is now licensing EXCLUSIVE HVAC creative to ONE company per market.

When homeowners see these spots, they won't confuse them with your competitors.

Let's talk.

#HVAC #CreativeAdvertising #MediaHawkGroup

[Steve Tomanchek "The Media Hawk" @MediaHawkGroup]

CAN'T SAY THAT! 🤐⚽

Some things are off limits when licensing is involved.

What isn't off limits?

FRESH. FAST. FUN. at El Nopal.

Catch WDRB's Be Our Guest on June 11!

@WDRB_news

#FreshFastFun #ElNopal #WDRB #MediaHawk #FlyHighFriday

[Steve Tomanchek "The Media Hawk" @MediaHawkGroup]

The goal of advertising isn't just to be seen.

It's to be remembered.

Too many HVAC companies spend thousands & run creative that looks like everyone else.

Watch this parody and see if it feels familiar.

#HVAC #Advertising #MarketingStrategy #Branding #MediaHawkGroup

[Steve Tomanchek "The Media Hawk" @MediaHawkGroup]

THIS IS HILARIOUS!

Most HVAC commercials follow the same script!

Watch this parody and tell me where I'm wrong.

#HVAC #Advertising #HomeServices #Branding #MediaHawkGroup

[Steve Tomanchek "The Media Hawk" @MediaHawkGroup]

Happy Cinco De Mayo!

We were LIVE on WHAS11’s Great Day Live this morning talking El Nopal’s food specials and drink lineup with NuLu Whiskey + Against The Grain Brewery

FRESH. FAST. FUN.

#CincoDeMayo #ElNopal #LouisvilleKY #FreshFastFun

[Steve Tomanchek "The Media Hawk" @MediaHawkGroup]

Your logo isn’t your brand.

The feeling is.

What people feel when they see your ads…
and when they interact with your business…

That’s what drives engagement and business growth.

#MediaHawkMonday #Branding #EmotionalConnection #MarketingTips #MediaHawk

[Steve Tomanchek "The Media Hawk" @MediaHawkGroup]

Think social targeting is precise?

Likes and clicks ≠ buyers.

That’s profiles… not real households.

Real targeting = actual homes, real data, verified buyers.

Less waste. Better leads. Stronger ROI.

#MediaHawkMonday #DataDrivenAdvertising #AdvertisingTips #MediaHawk

[Steve Tomanchek "The Media Hawk" @MediaHawkGroup]

One impression won’t change anything.

Reach gets you seen once.
FREQUENCY gets you remembered.

And remembered brands get the call.

Frequency beats reach. Every time.

#MediaHawkMonday #FrequencyWins #AdvertisingTips #BrandAwareness #StayTopOfMind #MediaHawk

[Steve Tomanchek "The Media Hawk" @MediaHawkGroup]

GET TO THE POINT!

If I can’t tell your offer in 7 seconds… I’m gone.

Be clear.
Be direct.
Be different.

Say what it is. Show the value. Give the next step.

Clarity & Creativity wins attention.

#WinTheWeek #ClarityWins #StandOut #AdvertisingStrategy #MediaHawk

[Steve Tomanchek "The Media Hawk" @MediaHawkGroup]

Before you blame your ads…

Review where they’re running.

Most businesses advertise where they spend time.
Not where their customers are.

Seeing your own ad feels good.
Leads feel better.

Your ad isn’t bad. It’s in the wrong place.

#MediaHawkMonday #Advertising #BusinessTip

[Clint Hurdle @ClintHurdle13]

During one of the worst losing streaks of my career, our team president walked into my office.

Keli McGregor. One of the best men I've ever known.

He could have come to vent. To question my decisions. To ask hard questions.

Instead, he said: "Cut to the chase, Clint. What's next?"

I looked him in the eye and gave him two words: "Shower well."

The Colorado Rockies were struggling badly that year.

Pregame preparation was solid. Scout meetings, early work, attention to detail. All of it was there.

But at game time, the tires were flat.

I told Keli: the game did everything it could to us today. We just couldn't meet its demands.

Now it was time to reset.

"Shower well" means exactly this:
• Watch the frustration circle down the drain
• Shampoo, rinse, repeat and get the grime of today completely off your mind
• Walk out clean, go home, and actually rest

Leave it at the ballpark. The game is over. There's nothing left to solve tonight.

Keli nodded. Asked if he could share it with the whole organization.

I said sure. And then it hit me. This isn't just for baseball.

Bad day at the office. Grumpy boss. Missed deadline. Traffic on the way home.

You can carry all of that through your front door.

Or you can shower well.

I've never seen a single problem get better because someone dragged it home with them.

The reset is a discipline. Same as preparation. Same as showing up.

Either we win. Or we learn.

The only real loss? When you don't take a single thing out of a hard day.

So tonight, whatever kind of day it was, shower well.

Tomorrow is a new at-bat.

What does your reset look like? I'd love to hear it.

[Steve Tomanchek "The Media Hawk" @MediaHawkGroup]

Media Hawk Monday

Why is Buc-ee’s a destination?

Curiosity → Billboards → Experience

Advertising got people there.
The experience keeps them coming back.
The ads remind them to return.

That’s how brands win.

#MediaHawkMonday #Advertising #Branding #CustomerExperience

[Steve Tomanchek "The Media Hawk" @MediaHawkGroup]

Small delay at Chick-fil-A.
They acknowledged it and gave me two free vouchers.
I didn’t complain… but I’ll definitely be back.
That’s great customer service.
We’ll drive customers to your business.
Treat them like Chick-fil-A does.

#MediaHawkMonday
#CustomerExperience

[Steve Tomanchek "The Media Hawk" @MediaHawkGroup]

#ElNopal giving back to First Responders working due to the storm! @LMPD @loukyfire

[Robert Woodard @rwoodardCLT]

You can't connect the dots looking forward; you can only connect them looking backwards.

So you have to trust that the dots will somehow connect in your future. - Steve Jobs

#9ATC

[Steve Tomanchek "The Media Hawk" @MediaHawkGroup]

@rwoodardCLT Yessir, thanks Coach! ❤️

[Matt Lisle @CoachLisle]

HS Athletes: When you're 25 you're going to realize that the people who demanded your best were also the ones who cared about you the most

[Steve Tomanchek "The Media Hawk" @MediaHawkGroup]

@rwoodardCLT FALL BALL WAS ALWAYS FUN!!! ⚾️

[Steve Tomanchek "The Media Hawk" @MediaHawkGroup]

6 7

[REN @Renn_on_twtt]

@BigFish3000 Fans at hockey game cheered every time this 4 years old boy was shown on a big screen and booed when it is someone else 😂❤️