Media Prefs

We've been helping community colleges make informed marketing and communication decisions since 2006.

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Media Prefs is moving! Follow us at @interact to stay up to date on all things Media Prefs and community college data!

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Last chance! Free Media Prefs data access will end on August 31st. Be sure to upgrade to a subscription that meets your college’s needs before our fall survey kicks off on September 25th!
Want to save $500 on your new subscription? Use promo code LAUNCH500
https://t.co/MGPVNABXHr

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How quickly should you get back to students? Here’s the latest on what percentage of students expect a same-day response:
• Email: 51% (10% expect your reply within the hour!)
• Web inquiry: 37%
• Voicemail: 43%
• Social media message: 37%
#studentdata #mediaprefs

[Media Prefs @MediaPrefs]

With Media Prefs, outreach can be easy! First, learners want to email their questions and get answers quickly. Reaching out in person is the next favorite option, followed by a phone call or text. Automated chatbots, social media, and web forms or inquiries are last!

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Don't miss all that Media Prefs has in store for you!
• streamlined survey with focused questions and expanded question types
• designed for mobile users with single sign-on
• three-tiered subscriptions with a brand-new toolkit, new charts UI, and more
https://t.co/MGPVNABXHr

[Media Prefs @MediaPrefs]

Fall is coming fast, and we’ve been busy investing in Media Prefs, but you'll need to subscribe to get in on the action! Free access to our Media Prefs portal will expire on August 31, 2023.
Use promo code LAUNCH500 to save $500 off your subscription
Link: https://t.co/MGPVNABXHr

[Media Prefs @MediaPrefs]

Unsurprisingly, students generally prefer college email for important messages, which is true across all ages and genders. The least favorite ways to receive notifications include social media, calls to personal phones, and direct mail. When in doubt, use email for shout-outs!

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Across the board, 2 in 3 students have iPhones. The difference is even more pronounced among younger students, where 3 in 4 are Apple users. Interestingly, female students are more likely to have iPhones, with 80% using that OS operating system, compared to 67% of male students.

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Top 3 reasons why students scan your college’s QR codes
1. To take a survey
2. To enter a contest
3. To RSVP for an event
Now that you’re in the know, make sure to use your QR codes and ensure your website is responsive and works well on a mobile device!
#studentdata #mediaprefs

[Media Prefs @MediaPrefs]

Are QR codes on fire or cringey? Answer: It’s getting hot in here! QR code use is at an all-time high, according to our latest data. Only 8% of students say they never use QR codes, and most who don’t are 51+.

#studentdata #communitycollege #2yearcollegeexperts #mediaprefs

[Media Prefs @MediaPrefs]

Last week, we shared that very few students read the printed news. But don’t give up! Online local news deserves its dues. A whopping 60% of students say they read online local news sometimes, frequently or always.

#studentdata #communitycollege #2yearcollegeexperts #mediaprefs

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Should you place ads in the print newspaper? Unfortunately, nearly 3 in 4 students 16-20 never read a printed newspaper! Only 17% of all students say they sometimes, frequently, or always pick up the paper.

#studentdata #communitycollege #2yearcollegeexperts #mediaprefs

[Media Prefs @MediaPrefs]

Did you know that in 1781, Massachusetts became the first state to declare the 4th of July an official state holiday? Funnily enough, congress declared freedom from Great Britain on July 2, 1776... but never mind! Have a great, safe holiday. Our office will be closed today 🎆

[Media Prefs @MediaPrefs]

Students ages 16-31 won't turn on the local TV, but don’t write off older students: 41+ switch on the TV during the early morning broadcast, 51+ will catch your feature on the early evening newscast.

#studentdata #communitycollege #2yearcollegeexperts #mediaprefs

[Media Prefs @MediaPrefs]

Are students watching That '90s Show on Netflix or Star Wars spin-offs on Disney+? The answer: probably both! 65% of students subscribe to Netflix, but ~50% tune into Amazon Prime Video, Disney+, & Hulu as well.

#studentdata #communitycollege #2yearcollegeexperts #mediaprefs

[Media Prefs @MediaPrefs]

Streaming is the most popular way to watch TV for students of all ages. 2 in 3 students 16-50 stream their shows. For students 51+, 1 in 3 students stream, followed by cable, and then antenna viewing options.

#studentdata #communitycollege #2yearcollegeexperts #mediaprefs

[Media Prefs @MediaPrefs]

Students watch the most TV between 6 p.m. and midnight — as many as +75% of students turn on the tube during these times! But don’t advertise on Tuesday or Saturday nights, students’ least-popular time to tune in.

#studentdata #communitycollege #2yearcollegeexperts #mediaprefs

[Media Prefs @MediaPrefs]

A third of students listen to podcasts weekly or even more frequently! Podcasts are most popular with 21-to-40-year-olds & appeal to male students more than females.

Try placing your ads on podcasts!

#studentdata #communitycollege #2yearcollegeexperts #mediaprefs

[Media Prefs @MediaPrefs]

Spotify is still king of streaming music for students 16-40. But listenership drops as students get older.

Here’s the cheat sheet for Spotify users:
• Students 16-17: 57%
• 21-25: 42%
• 26-30: 32%
• 31-40: 25%

#studentdata #communitycollege #2yearcollegeexperts #mediaprefs

[Media Prefs @MediaPrefs]

AM/FM radio has fallen in popularity, from 52% of students in fall 2012 to just 13% a decade later. Meanwhile, internet streaming has soared from 17% to 40%, with music downloads hitting a record high of 41%.

#studentdata #communitycollege #2yearcollegeexperts #mediaprefs