MedialakeAI

The leading media intelligence platform

[MedialakeAI @MedialakeAI]

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[MedialakeAI @MedialakeAI]

12 Instagram Reels with unlicensed music. Now multi-billion pound beauty retailer Nykaa is being sued for $210k.

Reuters broke the story this month. Zee Entertainment's suit: twelve Reels, screenshots attached, takedowns ordered.

The pattern isn't isolated.

[MedialakeAI @MedialakeAI]

New in Medialake this month.

A music dashboard that shows every track and label across your content library. Filter by the labels most likely to take you to court. Remove the risky ones in a click.

Plus a few UX improvements to make the platform easier to use.

Out now.

[MedialakeAI @MedialakeAI]

37% of marketers don't have a clear AI strategy from the top.

Fair, honestly. New tool every week. Each one claims to change everything.

Hard to write a strategy when the ground keeps moving. So most teams just stop trying.

[MedialakeAI @MedialakeAI]

If only there was an easier way

[MedialakeAI @MedialakeAI]

That one song your team cleared for a campaign three years ago. Turns out it wasn't cleared. Turns out they know.

Medialake finds it first.

[MedialakeAI @MedialakeAI]

Three things you can't outrun.

Death. Taxes. Music labels auditing your old social assets for unlicensed tracks.

Up to $150K per track. Oof.

Luckily we have a solution.

[MedialakeAI @MedialakeAI]

'We licensed that.' Did you though? For how long? On which channels? Is it still live? Where?
Our whitepaper on creative licensing exposure is in the comments. Might be worth a read.

[MedialakeAI @MedialakeAI]

Eucerin just had a billboard banned by the ASA.

Their claim: the serum made users look 'up to five years younger'. Clinically proven.

[MedialakeAI @MedialakeAI]

New performance dashboard. New integration. Asset-level content mapping. Remote Collections tab.

Basically: more ways to see what your creative is doing, where it's doing it, and whether it should still be doing it.

[MedialakeAI @MedialakeAI]

We see you. The invisible fix. The crisis that never became a crisis. The reason the campaign went out clean.

[MedialakeAI @MedialakeAI]

$150,000. Per song. Per infringement. That's not a worst-case scenario. That's what 14 NBA teams were each facing last year.

We broke down exactly how, and what to do about it, in our IP and licensing cheatsheet. Link in comments.

[MedialakeAI @MedialakeAI]

We just dropped a new whitepaper on copyright liability and the DSW case study alone is worth a read. 122 songs. $150K per track. Their defence? The influencers said it was fine.

Grab your copy here 👉 https://t.co/y1MEJQnjFM

[MedialakeAI @MedialakeAI]

Our newest face. New frontend dev, Richard. Big things are being built. Even quicker now. 👀

[MedialakeAI @MedialakeAI]

We had an eventful team social in London last Thursday. 🎯

Turns out we're not as good at hitting targets as we thought.

[MedialakeAI @MedialakeAI]

Make sure you're following us, you won't want to miss this.

[MedialakeAI @MedialakeAI]

Not all briefs are created equal.

[MedialakeAI @MedialakeAI]

Proving ROI is still the biggest challenge for so many marketers in 2026. Some things never change. Until now...

[MedialakeAI @MedialakeAI]

Who can relate? 💵

[MedialakeAI @MedialakeAI]

Some of the team were in Paris last week. Client meetings. Drinking our favourite Champagne 👀🍾 No complaints.