mediarithmics

All your data & marketing use cases gathered the same platform: discover our next-Gen CDP

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The final word with Gilles Chetelat and Stéphane Dugelay! #intothemics

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“56% of marketers feel they are missing data to improve
their marketing campaigns and sales conversions”. So, our question our media panel: "What are the use cases of data collaboration in 2022?" TV Broadcasters x Brands & Retailers x Telcos #intothemics

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Let's talk about the end of third party cookies
« Only 23% of companies have a post cookie targeting
solution in place. 54% of US marketers admit they are only somewhat or not very prepared for the new digital advertising reality. » #intothemics

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"Content is King and Data is Queen" #intothemics

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The first question to our media panel today is about Big data : "Can you give us a defining figure about big data challenge?" #intothemics

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Time to hear and learn from our second panel of the afternoon: Philippe Boscher, head of digital, data, research @TF1, Thomas Bremond, MD Europe @FreeWheel, Barry John, head of Sales @Channel4, Arnaud Lutellier Head of Data @canalplusgroupe!

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Last quarter of 2021, Amazon marketing services made 9.7 billion dollars. Retail media counting for around 15% of this revenue. So naturally, a hot question for our panel is "How do you see retailers able to leverage their data assets to compete with Amazon in Retail Media ?"

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The next question for our panel "What are the trends you see in the use of data in the funnel from acquisition to retention ?" #intothemics

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First panel today with Mathieu Dodergny, CTO/CDD @valiuz_fr and Pierre Harand, Partner @55FiftyFive5 ! “What impact have you observed from the COVID situation on the retail business?” #intothemics

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Let’s start with the first question of the session “How to make sense of marketing in a fragmented communication field ?” with Stéphane Dugelay #intothemics

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We ready to get #intothemics !

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https://t.co/Qh8DAWrhFI

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[mediarithmics event]
On the 11th of May mediarithmics'll hold a terrific event in Paris for data centric companies. No best occasion to meet with the best retail and media players (@TF1,
@canalplus, @Channel4, @valiuz_fr) and experts (@55FiftyFive55, @FWCouncil)
Register here⬇️

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https://t.co/Qh8DAWrhFI

[mediarithmics @mediarithmics]

As a free millions-readers publishers, how can you leverage new revenue sources with your first-party data?
With the upcoming end of third-party cookies, major North American publisher La Presse found the way.
Download the case study: https://t.co/mLywly43x2

[mediarithmics @mediarithmics]

Hi there! It's been quite a while... we were working on a new website: https://t.co/4fdtHjCHut. How do you like it?
Thanks again to https://t.co/FoyFXgLA9H agency for this awesome work!
#TheNextGenCDP #MeetUsThere

[mediarithmics @mediarithmics]

A big thanks to Retailink's team for the invitation and another congratulation for the release of MyRetailink!

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"Insights must be the very first starting point of any media activation plan. To generate them, we need a flexible solution, able to collect and consolidate all of our data sets" says Grégory Mialhe, Head of marketing and communication Retailink by Fnac-Darty

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"Legal and technological recent global evolutions brought new challenges for data science teams and marketers. With Retailink, we established a complete setup to address them"

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"Fnac-Darty collects a massive amount of both online and offline data from dozens of sources. It needs a proper data marketing stack to be transformed into successful activation" says @gregfremiot, Chief Revenue Officer of mediarithmics