Smart people are uniquely vulnerable to mistaking complexity for insight.
An executive writes a ten-page memo that could be one. An engineer builds an intricate system when a simple one would perform better at half the cost. The consultant mesmerizes clients with frameworks that conceal rather than reveal. We attach prestige to what mystifies us. Complexity intoxicates both the creator and audience, drugging us with the illusion of wisdom.
Mastery isn't making the simple complex—it's finding the elegant simplicity that cuts through the complexity
— @shaneparrish
.@NRFnews 2026. Fourth keynote on the main stage. Biggest energy yet.
I said it on stage and I’ll say it again here: More billion-dollar brands will be built in the next 10 years than the last 100.
And they will be built on @Shopify.
Because the cost to build is dropping.
The speed to scale is accelerating.
And the tools are finally catching up to the ambition of today’s founders.
Let’s keep building.
Have standards
Places you don't visit, clothes you don't wear at all and clothes you don't wear to certain places. Words you don't say, reactions you don't give, things you don't say about people, etcétéra
It's not about what's wrong or right. Just the quality of life you live
Congratulations to our merchants on another record breaking Black Friday. LFG
→ Merchants total Black Friday sales were $6.2 billion, up 25% YoY
→ Edge peaked at 489 million requests per minute. App servers handled a peak of 117 million requests per minute, up 40% from last year
→ Shopify’s egress processed 237 billion requests
→ Peak database queries reached over 53 million per second and writes reached over 2 million per second
→ API processed over 31 million requests per minute at peak
What an incredible Black Friday.
@Shopify merchants hit a high of $5.1 million in sales per minute and more than 30 million shoppers have purchased from a Shopify merchant today.
Entrepreneurs: we see you. We see all of you. Those who are built different.
Most businesses don’t start in a store. They start in a living room, at a market, selling to friends and family.
We just made it even easier to take payments anywhere — no extra hardware, no new app. Tap to Pay is now in the @Shopify app. Just open Shopify, take a payment, and keep selling.
Commerce should be flexible and we’re all about making sure it is.
I had the privilege of speaking a few weeks ago in #Paris. I spoke on how developing a growth mindset fields our limitless success 📈 and also had an extra day to explore, riding the #hoponhopoff .
Highly recommend if you have limited time in a city and want to see, or
story time: the importance of clarity in what we need when asking for help 😭🙃
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I didn't noticed the error until I was already home 😂😂 10/10 will be going back for more jewelry fixings in my future and highly recommend you stop in and see Kip
People get confidence wrong.
It’s not about certainty.
Ego makes you crave certainty.
Confidence is belief in your ability to figure things out or do well.
It’s more often about active curiosity and willingness to try.
More curiosity and willingness = more confidence.
Yes, some confidence is based on evidence (my famous competence-confidence loop 🔁)
But initial velocity in life requires more of the confidence that streams from curiosity and willingness. It’s inserting yourself into the chaotic stream.
When you can gain and amplify both kinds in life — curiosity/willingness and competence/capability — you keep growing and winning.
you're invited (bloopers and all) to my upcoming webinar.
I'm going to share how I have been able to take my income from $40k to over $100k in the past 5 years
🙋♀️if you want the details