Melanie Funderburk

13 years in SEO, so I guess that makes me an OG. Head of SEO/Paid Media for Thriveworks.

[Miles Deutscher @milesdeutscher]

Anthropic just literally spoon-fed you how to use Fable properly.

99% of Claude users missed it.

The way you need to prompt Fable is fundamentally different from all other AI models.

I translated their entire new Fable prompting handbook:

[Rahul @sairahul1]

Claude Code's creator said something that stopped me cold:

"I don't prompt Claude anymore. I write loops — and the loops do the work. My job is to write loops."

Most developers are still crafting the perfect prompt.

The person who built the tool moved past prompting entirely.

In 30 minutes Boris reveals his actual daily Claude Code setup.

Claude Code + loops + dynamic workflows.

Worth more than any $500 vibe-coding course.

Watch it.

Then read this - everything you need to know about loops to actually apply what he says ↓

Bookmark both. This is your weekend.

[Anatoli Kopadze @AnatoliKopadze]

the engineer who built Claude Code just dropped a 28-minute video on how to write prompts that actually work

I've seen $300 courses that don't cover what he shows in the first 10 minutes

CLAUDE.md files, memory shortcuts, parallel sessions, prompting patterns

all in one video and completely free

after watching this, the next step is agents

I wrote a full guide on how to build one yourself with Claude Code

article below

[Codez @0xCodez]

Anthropic AI team just dropped the Prompting Playbook that beats most paid courses.

33-minutes. Free. By the Anthropic team.

Control case + edge cases + knowing when to hand off to a human = a real eval suite.

Worth more than any $500 prompt-engineering course.

[Melanie Funderburk @MelanieFunder]

@AnthonyHigman @rustybrick @ColanNielsen @JoyanneHawkins Right?! I question why AI on anything healthcare…

Also, love your content, Tony! Id love to chat with you if you ever want to nerd out on Google Ads, Local Search Ads (Not Services), and EC/ECL!

[Melanie Funderburk @MelanieFunder]

@rustybrick @ColanNielsen @JoyanneHawkins Perhaps ‘not new’, but Google adding a “Generative AI” short business description to a local business on the frontend. I know you can use the AI tool when editing/saving your actual business description. This description is not the same.

[Melanie Funderburk @MelanieFunder]

@JoyanneHawkins @ColanNielsen @rustybrick Shh. Shhhh shhh. 🤞🏼🤞🏼

[Melanie Funderburk @MelanieFunder]

@ColanNielsen @rustybrick @JoyanneHawkins Thanks Colan! 😎😂

FWIW, I once got a “maybe new” mention in SERoundtable from Barry. A “definitely new” would be a nice step up for me and a nice way to round out the week. Hahaha

[Melanie Funderburk @MelanieFunder]

@ndyjsimpson @localuniv @Wix @SterlingSkyInc @MordyOberstein @amsiveagency @JoyanneHawkins @ColanNielsen @CrystalontheWeb @GregGifford @brandonschmidt @ownyourserp @gyitsakalakis 👋🏼 @ndyjsimpson thanks for sharing this article you wrote with me today. Fab read. https://t.co/BVLZ7fVpcn

[Melanie Funderburk @MelanieFunder]

@Miriam_Ellis_ You tagged the wrong Joy on this 😜

[Melanie Funderburk @MelanieFunder]

@JoyanneHawkins Are you seeing any “ ‘openness’ corrections” on your side after the end of the march core update?? I am seeing some softening happen.

[Melanie Funderburk @MelanieFunder]

AFAIK: I am seeing a NEW Google test where 40 GBPs are on page 1 of Google Mobile Search for “dentist near me”

😍😲 Wow!

@DarrenShaw_ @ColanNielsen @JoyanneHawkins @rustybrick @Miriam_Ellis_

[Melanie Funderburk @MelanieFunder]

Would love get votes from @DarrenShaw_ @ColanNielsen @Miriam_Ellis_ @amandatjordan 🥳

[Melanie Funderburk @MelanieFunder]

@JoyanneHawkins @mblumenthal Head scratcher here: which analytics traffic source is the most trusted for measuring GBP traffic and its changes (when GBP links have distinct UTMs & are therefore filterable/queryable)

[Melanie Funderburk @MelanieFunder]

@Miriam_Ellis_ @ColanNielsen @JoyanneHawkins Anyway, we just happened upon this listing and now I’m wondering if there is anything we can do to bulk check this. (We have hundreds of offices in the US. So manually would be a real pain.)

[Melanie Funderburk @MelanieFunder]

@ColanNielsen @Miriam_Ellis_ Hey hey!! Do you both know if there is a way to bulk check if there’s any other GBP listing that Is using your business’ address line? We discovered an Allstate GBP using our address on their listings. Wanted to now check this across the board. 🙏🏼

[Melanie Funderburk @MelanieFunder]

@Miriam_Ellis_ @ColanNielsen @JoyanneHawkins Allstate’s GBP is showing our business’ address/suite. But we operate there! We own our lease there. They don’t.

Tried calling to let them know we were going to “suggest edit it” but they didn’t answer 😒

[Melanie Funderburk @MelanieFunder]

@searchliaison @lilyraynyc We’ve seen a noticeable amount of these on mental health searches — many of which are years-old threads. 😕 It really boomed into the SERPs starting Dec-2023

[Melanie Funderburk @MelanieFunder]

Definitely feel like I could say that most of this traffic is actually Organic Search (Google).

[Melanie Funderburk @MelanieFunder]

@glenngabe Hi Glenn - curious your thoughts. Do you measure misattributed direct traffic?

In this view, I’m pulling a subset of URLs I assume users would be unlikely to bookmark/typel. Most of the entry traffic is Org_Search; but nearly 30% of entrances are “Direct”