Melis Bas

MiM Student at ESSEC Business School (Paris) * Currently exchange student at Schulich School of Business (Toronto)

[Melis Bas @MelisBas5]

@iamnewhere__ @AndreaVinjebo @LNordgarden @Latifejawhar Thank you Michael! You and your team also did a really great job 👏🏻

[Melis Bas @MelisBas5]

Had our last social media marketing class yesterday. It was a pleasure to work with my lovely team mates @AndreaVinjebo, @LNordgarden and @Latifejawhar for Arbor Memorial! Hope the company will like and implement some of our ideas :)

[Melis Bas @MelisBas5]

Many thanks for this opportunity @DrVeresiu! #soschulmedia

[Melis Bas @MelisBas5]

@NinePoonyapat @oommgget Everything was super clear! Thanks for the presentation!

[Melis Bas @MelisBas5]

During my visit of ROM, I noticed that museums use social media platforms to engage the public. ROM is a very successful example: by using a humorous tone, the museum is promoting art, culture and nature to almost 100k followers on Instagram! #soschulmedia

[Melis Bas @MelisBas5]

It's important to prevent that especially because Snap is used mainly by Millenials! #soschulmedia

[Melis Bas @MelisBas5]

Recently, Le Parisien has published an article about the "dark side" of Snapchat. It's easier to find on this platform more than on any other one groups offering banknote counterfeits, weapons or cannabis. #soschulmedia

[Melis Bas @MelisBas5]

@LNordgarden I also read some people criticising his girlfriend because she looks older than him...I hope mentalities will change very soon!!

[Melis Bas @MelisBas5]

For those wondering, I found this article (written by a lawyer) on how to use Pinterest legally #soschulmedia https://t.co/OhtGd8gQgk via @SaraFHawkins

[Melis Bas @MelisBas5]

After listening a presentation about Pinterest yesterday, my friend @lorenza_tucci asked smartly if this platform was copyright free. Never thought of it before!

[Melis Bas @MelisBas5]

For my classmates in Social Media for Marketing: if you want to know more about Netnography after yesterday's class, you can find the first 2 chapters of R. Kozinets' book here! #soschulmedia

[Robert V. Kozinets @Kozinets]

Free samples! Who doesn't love em? You can now download the first 2 chapters of my surprisingly readable new #Netnography 3e book here https://t.co/4fDwmP5eIm and Google Books has almost the first 3 chapters (with weird formatting). Let me know what you think!

[Melis Bas @MelisBas5]

Did you know that buying 1,000 bogus followers costs US$49 on YouTube, $US34 on Facebook and US$16 on Instagram? Interesting deal 🤔 #soschulmedia https://t.co/CBPJezqc77 via @WSJ

[Andrea Vinjebo @AndreaVinjebo]

@MelisBas5 Interesting read! Tobacco companies using influencers and social media to promote their products. Whether it is ethical correct or not, that is what is happening according to Kozinets. #soschulmedia

[Melis Bas @MelisBas5]

#soschulmedia

[Melis Bas @MelisBas5]

While working on tomorrow's class, I found this article: it explains how R. Kozinets and his team used "netnography" to analyse the advertising strategy of a tobacco company https://t.co/xwmyy5miS4

[Melis Bas @MelisBas5]

"Jennifer Aniston had broken the record for the fastest time for an Instagram account to reach one million followers" - I wonder how she will use Instagram and which kind of influencer she will be! 🤔 #soschulmedia

[Business Insider @BusinessInsider]

Jennifer Aniston joined Instagram, broke it, and set a Guinness World Record — all in less than 6 hours https://t.co/fW8dVapRTn

[Martina Antuofermo @Martina_Antuof]

I totally agree with my colleague and friend @MelisBas5! The story of Malala Yousafzai is the story of a #hero's journey. From the attempt on her life in 2012 to the Nobel Prize two years later, her life shows the power of a rebirth! #soschulmedia

[Melis Bas @MelisBas5]

Malala possesses all the traits of a hero according to J. Campbell's description - she has gone through a lot but today, she raises her voice for girls' rights around the world. Very inspiring! #soschulmedia

[Malala Yousafzai @Malala]

The people of Kashmir have lived in conflict since I was a child, since my mother and father were children, since my grandparents were young.

[Melis Bas @MelisBas5]

Interesting article about "guilty pleasures"! https://t.co/2vebUgZ22Q

[Melis Bas @MelisBas5]

The brand is also very active on social media - it got Alex Josephson's attention who tweeted that its account is “a textbook-brilliant use of Twitter for brands.” #soschulmedia

https://t.co/lLwQS6DMrK

[Melis Bas @MelisBas5]

I recently discovered the Canadian ‘No Name’ brand through its funny ad campaign in Toronto's subway stations.