Mellesarey

Love yourself

[WE THE URBAN @WeTheUrban]

May you attract people with genuine intentions, and actions that match.

[Paddy Galloway @PaddyG96]

The world's biggest creators and brands hire my team and I to grow their YouTube channels.

Our average first year increase in (long-form) viewership is 280%.

Here are 5 YouTube strategy principles that guide me every time I start working with a channel. 🧠

1. Deeply understanding core, casual and new viewers

People sometimes eye-roll when they hear me talk about the audience, but this is the whole game. When I start with a channel, my first mission is trying to understand who their core, casual and new viewers actually are.

I see this as more of an exercise, not a perfect science... but it helps me a lot.

Core - Who are the committed viewers who watch each video.

Casual - Who are the viewers who tune in every now and again.

New - Who are the viewers who could be interested in our content, that we're not hitting yet.

Then I try to build a strategy that can reach out to more of the casual and new viewers, without abandoning the core. Easier said than done. I could make a whole other thread on this.

If you don’t know who you’re trying to make videos for, YouTube is a very hard game.

2. Learn the psychology of human interest

So much of YouTube strategy comes down to understanding and predicting what another human in your audience finds interesting.

How can you get your potential viewer to:

Stop scroll -> get interested -> click

I'd recommend reading some of my thumbnail threads. Test out ideas and get some good old fashioned positive or negative reinforcement.

Also worth studying a little bit of the academic research on product packaging psychology & general human curiosity.

3. Harness data + creative vision (not just one or the other)

So many creators fall into one of two camps. They either worship numbers, and ignore their own creative expression. Or they just follow their impulse without much thought.

Neither is a sustainable strategy in my experience. I like to use data and past performance as a decision making tool, while still allowing for the channel's own creative vision to shape what we do.

When I say data, it's much more than just the core metrics (CTR, AVD) - most of my focus is on views and trends.

4. Build a learning feedback loop

I always like to establish a simple feedback loop that ensures we reflect on a video's performance and have concrete takeaways to apply to future videos.

What are the 3-5 things you learned from your last video? If you can’t tell me that, you have a problem.

Just create a simple google doc, and jot down areas for improvement each time.

Base these areas on your opinion, the opinion of qualified people and data where possible.

5. Focus on years, not months

All decisions, from what videos you make to what brand deal you take, should be put through the lens of: ‘In x years time, will I be happy with the choice I'm making here'.

A great youtube strategy is a sustainable one. We experience basically 0 client churn because we don't try to implement one off short cuts.

Clients stay with us for years because we build a strategy for years, not weeks or months.
---

I hope you found this useful. If so, drop me a follow @PaddyG96 (We're on the road to 100k!).

Each time I do a thread like this from now on, I’m picking someone who likes and reposts and sending them a 5-minute channel review video. Go for it.

[Thrifty Business OUT NOW! ⭐ @SpellgardenDevs]

We just pushed a colorful little update for Sticky Business!

 🎨 20 new colors
🐧 corgi and penguin sticker!
💌 better balancing for more orders in the late game
🍄 ... and more!

Read the full patch notes here:
https://t.co/ev77U2Lj6v

[joshseki @joshseki]

me queuing up another game right after getting called a slur in valorant

[Mellesarey @Mellesarey]

@XenGGs 2

[Mellesarey @Mellesarey]

@Stell8r 🥰

[Mellesarey @Mellesarey]

@XenGGs Hellooo,

It's me!
Mellesarey <3

Welcome to my tweet.

[Mellesarey @Mellesarey]

@gamescom my first gamertag was and still is "Mellesarey" :3

[Mellesarey @Mellesarey]

@its_bake_neko You've got this 🎉 I believe in you ✨

[Mellesarey @Mellesarey]

@its_bake_neko OMG SAME I feel you so bad!!

[Mellesarey @Mellesarey]

If you see this I hope you have a nice day

[Mellesarey @Mellesarey]

@wolfywyd My

[Mellesarey @Mellesarey]

@zuhrzz

[Mellesarey @Mellesarey]

@JewelzMedia 😌

[Mellesarey @Mellesarey]

Best feeling is when you're getting faster and better at what you're doing

[Mellesarey @Mellesarey]

@senzah Hi

[Mellesarey @Mellesarey]

@YouTubeCreators hahah glad you like it <3

[Mellesarey @Mellesarey]

@Acu4D hi

[Mellesarey @Mellesarey]

@shahh comment