Melvin

I turn YouTube channels into automated assets • Founder of Classified Captures, Toon & More • Multiple 6-figure exits

[Melvin @Melvingras]

@SteveGagz Congratz bro

[Melvin @Melvingras]

update: dip is over.

proof that if you build a real brand instead of disposable AI content, the views always come back.

just takes some strategy and sometimes a little patience.

[Melvin @Melvingras]

these are dips on branded channels

still stable, even in one of the most saturated markets on youtube

I'll take it

[Melvin @Melvingras]

these are dips on branded channels

still stable, even in one of the most saturated markets on youtube

I'll take it

[Melvin @Melvingras]

everyone says consistency is the key to growing on youtube.

it's not.

consistency is required.

not the reason you grow.

you can post every day for 3 years and stay at 500 subs.

one right topic with the right title and thumbnail

can hit 1M views tonight.

[Melvin @Melvingras]

Working every day on automating my income, so I can tell people work-life balance is the key

[Melvin @Melvingras]

@grundstromleo I need to try that energy drink

[Melvin @Melvingras]

@Lorenzogemmaaa @grundstromleo https://t.co/6MC1pxV8jJ

[Melvin @Melvingras]

Rented a nice villa with @grundstromleo for a few days.

The conversations we've been having about youtube the last 48 hours would break most people's brains.

Time well spent.

[Melvin @Melvingras]

@olleshortz @grundstromleo Dutch

[Melvin @Melvingras]

You always hear people talk about the 1-2-3 principle for thumbnails. Maximum three focal points, keep it simple, don't overwhelm people. And yeah, that's true ofcourse. People are scrolling fast and their brain can process maybe three things at once.

BUT there's a nuance here and it's important to get this principle. Sometimes you'll see way more than three things in thumbnails, but somehow it still works. Let me explain.

Look at the screenshot I attached of Beluga's video "Giving 841,000 people my Netflix password."

The thumbnail is pure chaos. Dozens of Netflix profiles all over the screen. By that logic it should be way too busy.

But it works. Because every single profile is telling the same story. They're all pointing to one question: how does this mess end? Your brain processes all of it as one thing.

Ten elements can count as one focal point if they're all pushing the same narrative. The moment your elements start pulling attention in different directions, you've lost people.

So the real rule isn't three objects max. It's three narrative directions max.

[Melvin @Melvingras]

@pulse_ytf That's cute

[Melvin @Melvingras]

@Amxr11yt Yeah fr, once you see those RPMs you can’t unsee it 😂

[Melvin @Melvingras]

Switched up the approach on one of my older branded channels. Working exactly as planned.

[Melvin @Melvingras]

@Amxr11yt Yeah facts, long form is where it’s at. This one is nice for example and some channels go way past $20

[Melvin @Melvingras]

@Amxr11yt Mwah okay-ish

[Melvin @Melvingras]

@Amxr11yt Long form, 15-30 min vids

[Melvin @Melvingras]

Okay guys listen, here's the real reason people click away halfway through your video: there's no open question left.

Not because the topic got boring, nope, it's because the script gave them everything and left nothing to wait for.

This applies to every format. Documentaries, compilations, ranking vids, all of it.

In a documentary the open loop is obvious, you're following a story and keep rehooking them. But in a compilation? The open loop is "what's the next clip going to be, and is it better than the last one?" In a listicle it's "how many are left, and is number one actually worth waiting for?" The format changes, but yeah the principle doesn't.

Every section of your video needs to end with a reason to keep watching. This is the Hook-Event-Payoff cycle. You open a loop, build tension, deliver the payoff, and immediately open a new one.

Most scripts deliver the payoff and just stop. Nothing left to anticipate.

If your retention curve drops right after a big moment in your video, that's exactly why. You answered the question but forgot to open a new one.

When reviewing scripts think at every section: what does the viewer still want to know or see right now? If the answer is nothing, then it needs a rewrite.

[Melvin @Melvingras]

New branded channel. Took a bit longer than usual to find the right formats, but yeah that's part of it sometimes.

Posting the $20k/m screenshot in 2 months. Hold me to it.

[Melvin @Melvingras]

$21,655 from one video.

And people still think YouTube is “random”.

[Jobless @ReallyJobless]

I Booked One of The Biggest Villa's in Capetown to host this years first Faceless Youtube Mastermind🔥

We discussed every topic in the space, from branded to inauthentic content, back end systems and much more.

This time it was even better than the last one.

Make sure to follow everyone that was part of it if you wanna keep up with the most important info in the space:
@noahmorris @joeyleeyt @0Snownight @grundstromleo @LeanderHofkes @pepijncom @Melvingras @JaroslavYT @YoutubeRaf_ @euanbekkers @CiaranYTA @TTGCreedYT @arj6n @marie_smits2003 @xRobYT @Ran211__ @hansolo_boet @AmelieYTw @Raaayan14 @joshkades

Next destination: Spain or Japan - or both😱

Edit by: @the_vinzo