Plus, influence takes time. Look at China or Qatarโthey've been drip-feeding narratives for years. Countering that isnโt impossible, but 3 years of war often isn't enough time. Thatโs simply the reality of how influence works. (3/3)
On the millions spent on U.S. influence ops: For years, and especially during the war, weโve heard endless complaints that we aren't doing enough on "Hasbara." Well, someone finally decided to actually do something. (1/3)
As for results? Influence is notoriously hard to measure and hits audiences differently. Tailor your messaging for one group, and you might alienate anotherโor leave them indifferent. It doesn't operate in a vacuum. (2/3)