MerchantFlow

[MerchantFlow @MerchantFlowAI]

Growth can make you poorer.

A real month: sales +25%, profit -31%.

Revenue and ROAS reward activity. They do not tell you what the sale left behind.

The fix is one North Star: contribution profit.

= net sales - COGS - fulfillment - fees - returns - ad spend

Full guide: https://t.co/yS0ZGqhVKo

[MerchantFlow @MerchantFlowAI]

Revenue is not what your store is worth.

Adjusted profit x multiple = value.

The formula is simple. The inputs are where founders get it wrong:
→ outdated COGS
→ ad spend split across platforms
→ refunds left out
→ best-sellers that are not profitable

Full guide: https://t.co/ndAnIvuh6F

[MerchantFlow @MerchantFlowAI]

Every platform claimed the sale.

None of them made you money.

3 platforms claimed 1,100 new customers. Shopify recorded 800.
True blended CAC: $30,000 ÷ 800 = $37.50

Attribution shows credit. Blended CAC shows profit.

Read the full breakdown on our blog 👇
https://t.co/F0LgjR8mFI

[MerchantFlow @MerchantFlowAI]

Every platform wants the credit.

Your business needs the profit.

Attribution is directional. Blended CAC, live P&L, COGS, fees, refunds and ad spend tell you whether growth is actually working.

Stop chasing platform-reported wins.

Measure what the store actually keeps.

[MerchantFlow @MerchantFlowAI]

A 7% cut to product cost on an $80 SKU:

$32.00 → $29.76
Saved per unit: $2.24
Across 3,000 units/mo: +$6,720

Better COGS is the margin lever most brands skip.

New blog: how to negotiate it (and where to start).
https://t.co/lvxKqPpI86

[MerchantFlow @MerchantFlowAI]

Know your profit. Prove your value.

Introducing TrustProfit, our sister platform for ecommerce founders.

MerchantFlow → real profit clarity: revenue, ad spend, COGS, profit, margin
TrustProfit → verified listings serious buyers trust, escrow-ready

Build the profit. Then prove it's real.

[MerchantFlow @MerchantFlowAI]

Your highest-revenue country may not be your most profitable.

US: $65,000 revenue → 6.1% margin
AU: $40,000 revenue → 25.8% margin

The biggest market isn't always the one keeping money.

Margin by region. New on the blog ↓
https://t.co/wpshCf3m8d

[MerchantFlow @MerchantFlowAI]

That "verified live" part? That's us.

MerchantFlow is the connection that turns a revenue claim into a revenue fact. @TrustProfit_ is what happens when we point that at the whole market. 👇

[TrustProfit @TrustProfit_]

Anyone can claim $2M/mo. Almost nobody can prove it.
TrustProfit ranks ecommerce stores by revenue that's actually verified - live, through @MerchantFlowAI's connection to Shopify & WooCommerce.
Real stores. Real numbers. Open to offers.
https://t.co/oROPPL0x4X

[MerchantFlow @MerchantFlowAI]

We’re live on Product Hunt today.

MerchantFlow helps ecommerce brands answer the question most dashboards avoid:

“Which products are actually making money after ads, fees and COGS?”

We'd really appreciate your feedback on the launch:

https://t.co/e8jzCyNdbN

#ProductHunt #Ecommerce #Shopify

[MerchantFlow @MerchantFlowAI]

Blended ROAS = Total revenue ÷ Total ad spend.

One number. One question:
Is your ad spend creating profitable growth?

Platform ROAS manages campaigns.
Blended ROAS manages the business.

New blog post: how to use it (and where it misleads).👇
https://t.co/WWoc8MQo83

[MerchantFlow @MerchantFlowAI]

MerchantFlow is officially live on the Shopify App Store!🎉

A huge thank you to every beta tester who helped shape the platform with real stores, real feedback and real operating questions.

During beta, MerchantFlow tracked 120k+ orders and processed $25M+ AUD in Gross Merchandise Value.

Now Shopify merchants can see real profit per order, true ad ROI, COGS, and hidden fees all in one place.

Install here:
https://t.co/NlEXYtL6dG

#Shopify #Ecommerce #MerchantFlow

[MerchantFlow @MerchantFlowAI]

Before MerchantFlow:

Scattered tools, manual spreadsheets and revenue without real profit clarity.

After MerchantFlow:

One clear view of product-level profitability after ads, COGS and costs.

Revenue tells you what sold.

MerchantFlow shows what actually made money.

#MerchantFlow #EcommerceAnalytics #Shopify #ProductProfitability #DTC #EcommerceGrowth

[MerchantFlow @MerchantFlowAI]

Meta ROAS can look healthy while profit stalls.

Before you scale, check:
→ product margin
→ break-even ROAS
→ new customer CAC
→ refunds and returns
→ profit after ads

The real question:
What did the campaign actually keep?

read the full breakdown here: https://t.co/MSCvl3EBIl