Omer Naor

Building @adarena_app
Brands beat creative fatigue at scale. AI creators compete for cash, portfolios & major brands.

[Omer Naor @MernaOroArena]

@boardyai @Thaveeeeee @timikareem @DejiBigBag @chenuka_j Count me in 😃

[Omer Naor @MernaOroArena]

“Gen AI is for losers.”

That’s what someone replied to me today after I posted an AdArena update.

And here’s what makes it interesting:

He’s actually a very talented animator. Years of experience. Someone who spent a long time mastering a craft that GenAI is now changing incredibly fast.

So I can understand where the reaction comes from.

But I think this is the bigger debate:

Is GenAI destroying creative craft…

or is it simply creating a new craft that people now have to master?

I obviously have a bias — I’m building AdArena around AI creators.

But I’m genuinely curious.

Where do you stand?

#genai #creative #marketing #performancemarketing

[Omer Naor @MernaOroArena]

@drchibby_ @timikareem He’s absolutely legend

[Omer Naor @MernaOroArena]

Forget “sell me this pen.” Give 1,700 creators the same brief and see how many different ways there are to make people want it.

Referencing one of the greatest marketing movies of all time.

Special thanks to our talented @timikareem for bringing this on.
On my previous post i shared an article we posted today - get inspired and learn from AdArena master. Read the full story

@Adarena_app #AdArena #AIAdvertising #AICreators #CreativeCompetition #performancemarketing

[Omer Naor @MernaOroArena]

@timikareem You’re the master, can’t wait to see what the future brings!!

[Omer Naor @MernaOroArena]

@Base44 Great work guys 👏

[Omer Naor @MernaOroArena]

@MaorShlomo Love the way you’re storytelling
Love the vision and moves
Also, i love base’s and wix’s future

Great execution 👏

[Omer Naor @MernaOroArena]

@aiwithadb Let’s connect with everyone
Btw, we’ve got more than 0 customers 🙂

[Omer Naor @MernaOroArena]

https://t.co/U6HFgzN7go

[Omer Naor @MernaOroArena]

Before AI, @timikareem was running Meta ads.
That’s probably why he doesn’t just make great-looking ads. He understands brands, customers, and performance.

Creator Spotlight #003 is live:
He Doesn’t Just Make Ads. He Understands Brands.

Read the full story 👇

[Omer Naor @MernaOroArena]

If you know the American sports mindset, this tracks.

They didn’t come for tribal war. They came for the show. Beer, laughs, a night out. Even if the greatest player alive just scored a banger against their side, they’re allowed to enjoy it.

They bought a ticket to entertainment. Not a blood feud.

[Omer Naor @MernaOroArena]

@azed_ai New Midjourney style drops and everyone screenshots the look. The mute test still wins: can you name product and offer in one glance?

[Omer Naor @MernaOroArena]

@CTtheDisrupter @MetaAdsOperator Holdouts make nice slides. Volume vs efficiency is the fork that actually changes the creative brief.

[Omer Naor @MernaOroArena]

Pretty got cheap.

Shippable didn't.

[Omer Naor @MernaOroArena]

@CTtheDisrupter Scaling winners with emotion is how a strong ad becomes a tired ad overnight. Creative fatigue shows up before the dashboard admits it.

[Omer Naor @MernaOroArena]

@Creatify_AI @ElevenLabs Aurora through the ElevenLabs API is the quiet unlock. On-brand cuts without another render babysitter.

[Omer Naor @MernaOroArena]

When 100+ creators answer one brief with 100+ angles, the shippable opens share a small habit.

They name the friction before they sell the fix.

Not a launch trailer.
A line the buyer already muttered this week.
Late invoice. Empty cart. Another scroll with nothing to buy.

Then the product shows up as the exit, not the hero montage.

The other pile opens on glow. Logo. A voice that sounds like every other launch.
Pretty. Still no itch. Those never make it past a cold first watch.

Creators who win this layer write the annoyance first.
CMOs who win it score the open on recognition, not production value.

The craft is not more polish.
It is making the friction land before the product does.

[Omer Naor @MernaOroArena]

@azed_ai Gilded Chronicle looks museum-grade on frame one. Frame twelve is when the Latin turns into decorative spaghetti.

[Omer Naor @MernaOroArena]

Watch it once on mute.

If you can't name the product and the offer, the craft didn't matter.