Isaac Reyna

Shopify merchant turned AppLovin agency. Official AppLovin Partner | Founder @MAgency | Army Veteran |

[Isaac Reyna @MetaplyAI]

Axon just out-purchased Meta.

Some of you know I'm still in the weeds as a merchant myself. Since launch, Axon has driven 18.7% of our revenue. Similar budgets. Similar ROAS. Shopify looking good ✅

#AppLovin #Axon #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS

[Isaac Reyna @MetaplyAI]

Supps brand for 50+ women. Target roas 120%

Week 1 we hit the needed target and @AxonAdsManager has been hitting above the target ROAS. Going into scale mood quickly 🚀

#AppLovin #Axon #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS

[Isaac Reyna @MetaplyAI]

@pephufen @DaxterBer True the algo has gotten better. I started a brand last week on it with 200$ day budgets and it did fine, started hitting roas targets fairly quickly.

[Isaac Reyna @MetaplyAI]

@alexphilip19_ Nope not to high, a Beauty brand we run has an aov of $120 after discounts

[Isaac Reyna @MetaplyAI]

"there's no way my customer is on AppLovin." Heard this 3 times last week. All 3 were women's supps and products.

But this is the data on platform:
52% female
70% primary household decision-maker
71% shop online weekly
73% bought Fashion & Beauty in the last 3 months

Then I show them the menopause brand I run pushing one hero product at $5-8K/day on the platform.

That shuts it up pretty quick.

Your customer is playing Candy Crush between meetings, at the airport, at the doctor with her kids. She's already there.
#AppLovin #Axon #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS

[Isaac Reyna @MetaplyAI]

100% it’s set up like a meta account most of the time during these audits.

[Pep @pephufen]

Number #1 issue I see when auditing AppLovin ad accounts: adding only one video and interactive

Big mistake, and frankly, not a real test

Get all the creatives you have, and let the algorithm run with them.

[Isaac Reyna @MetaplyAI]

@Seanfrank Number☝️ Applovin agency.

[Isaac Reyna @MetaplyAI]

@Colinbehr @pephufen Yup it’s 3 ads in 1. And you’re not fighting for a scroll stop since the first few seconds can’t be skipped

[Isaac Reyna @MetaplyAI]

@pephufen Thats awesome!

[Isaac Reyna @MetaplyAI]

@pephufen This going straight to your end card and then dynamic catalog? This is great stuff

[Isaac Reyna @MetaplyAI]

It rips 🙌

[bryan 🧉 @BryanBumgardner]

Nobody believed me a year ago when I was telling y'all that @AxonAdsManager is straight cash money

[Isaac Reyna @MetaplyAI]

It’s great seeing all types of businesses opening up to Applovin.

[Pep @pephufen]

AppLovin is turning out to be one of the most incremental channels in a jewelry business we work with

Most people still disregard AppLovin as it focuses on mobile gaming.

Quick ads between levels of a puzzle game. Not the place you sell rings.

The data says otherwise.

Axon touched orders had a $211 AOV against $191 for other paid platforms

It also got a higher margin per order, a lower discount rate, and more items per cart.

And Axon isn't capturing those orders at the end of the buyer's journey.

The median Axon touched customer journey is 26 days.

It shows up mostly as an introducer and an assister, weeks before the purchase, not as the last click that just gets the credit (like a lot of Google does).

It still needs a bit more time to prove causation. But the behavior already does not match what people assume Axon is.

[Isaac Reyna @MetaplyAI]

@pephufen I agree. And if the funnel is solid either meta, organic, email/sms closes. 🙌

[Isaac Reyna @MetaplyAI]

@mrjordanbentley @airgups23 @aripap @taboola @joe_zappa @pknegten You get it

[Isaac Reyna @MetaplyAI]

@ariaradnia Yup from the user side, you can see it getting better. Merchants are slowly opening up to it.

[Isaac Reyna @MetaplyAI]

@rfvivas 🚀

[Isaac Reyna @MetaplyAI]

@DaxterBer @AxonAdsManager check your Dm!

[Isaac Reyna @MetaplyAI]

Got a shopify merchant that tried @AxonAdsManager before with little success.

Re-structured the account with some data-driven decisions. Account already has 5+ purchases since launch yesterday. Only day 2, but showing real promise to scale! 🚀 Will share more!
#AppLovin #Axon #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS

[Isaac Reyna @MetaplyAI]

@CommnThreadCo Thats great! did you run any universal campaigns when you first started? Or was it straight Disco d0 ROAS campaigns? ( And I see similar results btw, great for growth outside of meta)

[Isaac Reyna @MetaplyAI]

@DaxterBer @AxonAdsManager I run both D0 and d7 ROAS Campaigns for Ecom brands at first for my testers. And when you say how much, do you mean what the ROAS goal was set to?

[Isaac Reyna @MetaplyAI]

@BryanBumgardner I feel ya! Now all i drink is trader joes sparkling waters . Its great on the boat and a great alternative. (plus it keeps you hydrated while wake surfing. )

[Isaac Reyna @MetaplyAI]

@SmallParcelGuy @AxonAdsManager Thanks, really stoked they where able to get purchases day 0!