Lisa Shepherd

Founder of @MezzGrowth - interested in #B2B sales, mktg, growth (#B2Bstrategy, #marketing). Author of The Radical Sales Shift

[Mezzanine Growth @MezzGrowth]

Hesitating to take your marketing and #leadgen fully digital? BuildingPoint Canada saw their leads grow 10x when they went from trade shows and print brochures to a complete #digitalstrategy. Improve your company's growth: https://t.co/xnNlBwdHZh #leadgeneration

[Mezzanine Growth @MezzGrowth]

As you work on building your company's touchpoint strategy, make sure each touchpoint adds value. @ShawnCasemore discusses this key point in more detail in this quick clip from Mezzanine's June webinar. Watch: https://t.co/zs9a5lXVZk

#salesandmarketing #touchpoints #leadgen

[Lisa Shepherd @MezzLisa]

Traditional ways to generate leads could never capture all the potential leads that modern #digitalmarketing and #leadgeneration can. Improve your #leadgen by shifting your mindset: https://t.co/ZMdlfwT0XP by @MezzGrowth

[Lisa Shepherd @MezzLisa]

To be successful and grow your business you need to experiment and track your successes to get the perfect mix of tactics to reach your prospective buyers. Here's how: https://t.co/PpxaOp0Ag2 @MezzGrowth #manufacturingmarketing #manufacturing

[Lisa Shepherd @MezzLisa]

Online sales leads vs. online marketing leads. Here's what you need to know about each: https://t.co/TAzTgq4Oai @MezzGrowth #marketingleads

[Lisa Shepherd @MezzLisa]

"Slowly accelerating touchpoints demonstrates growing urgency."

Thanks for sharing this unique perspective on a touchpoint strategy, @ShawnCasemore. https://t.co/o175zmhPnt

#marektingstrategy #B2Bselling

[Lisa Shepherd @MezzLisa]

Some things to keep in mind on your #leadgeneration journey.

[Mezzanine Growth @MezzGrowth]

Avoid these 7 obstacles if you want to achieve B2B #leadgeneration success: https://t.co/bXT0EXHH2c #leadgen

[Lisa Shepherd @MezzLisa]

Don't leave it to the last minute. Think ahead. Plan ahead.

#manufacturingmarketing

[Mezzanine Growth @MezzGrowth]

If you want to grow your #manufacturing company, starting planning your #marketingstrategy NOW. Here's how planning ahead and tracking progress can give you a clear path to success: https://t.co/judnmgEIhJ

[Lisa Shepherd @MezzLisa]

Here are 4 ways to help you align your sales and marketing teams!

#salesandmarketing

[Mezzanine Growth @MezzGrowth]

Looking to improve your sales and marketing alignment? @MezzLisa shares four ways you can do that. Watch to learn! https://t.co/PUas2E1CcW

#salesandmarketingalignment #salesandmarketing

[Mezzanine Growth @MezzGrowth]

Ready to master #leadgeneration? Here are TWO critical tools that you need to build effective and successful lead generation campaigns: https://t.co/v9ygQrOPHq

#leadgen #marketingtips

[Lisa Shepherd @MezzLisa]

Patience is key when it comes to getting #leadgeneration results.

[Mezzanine Growth @MezzGrowth]

Waiting for #leadgeneration results? ⏰ Settle in because it's going to take a while. Here’s what we explain to B2B companies when it comes to timelines for getting #leadgen results: https://t.co/wNpccq7M77

[Lisa Shepherd @MezzLisa]

Here's a clip from Mezzanine Growth's webinar with @ShawnCasemore back in June. Some great points by Shawn about how a good CRM solution can help you convert those leads!

#leadgen #leadgeneration

[Mezzanine Growth @MezzGrowth]

Watch to learn how a good #CRMsolution can help you accelerate touchpoints to convert leads: https://t.co/G4uYl6xWjh

@MezzLisa @ShawnCasemore #leadgen #leadgeneration

[Lisa Shepherd @MezzLisa]

"Effective lead generation starts with a shift in mindset and a willingness to try new things."

Some great tips on how make #leadgen a mindset. https://t.co/AebSEVsJAe

[Lisa Shepherd @MezzLisa]

. @ShawnCasemore does a fantastic job explaining why you might be having trouble reaching #B2Bbuyers!

[Mezzanine Growth @MezzGrowth]

Struggling to reach B2B buyers? Shawn Casemore explains why this is happening. Watch to learn! https://t.co/Na3CIXfm1d

#B2Bbuyers #B2Bbuying #b2bmarketing

[Mezzanine Growth @MezzGrowth]

Struggling to reach B2B buyers? Shawn Casemore explains why this is happening. Watch to learn! https://t.co/Na3CIXfm1d

#B2Bbuyers #B2Bbuying #b2bmarketing

[Mezzanine Growth @MezzGrowth]

One of our clients took a #fullydigital approach and is now getting noticed by new prospects, creating engagement with customers, and generating hundreds of leads each month. Here's how they did it: https://t.co/EJZNBVFMXp #leadgeneration #digitalmarketing

[Mezzanine Growth @MezzGrowth]

Manufacturing companies often focus on product development and not on the process of taking new products to market. But that's changing. Here are three guidelines to help #manufacturers steer their #leadgeneration in a strategic direction: https://t.co/aDh7TeTGb5

[Mezzanine Growth @MezzGrowth]

B2B buying is hard. @MezzLisa discusses how sellers can make it easier for buyers to buy. Watch to learn. https://t.co/zAzrHg4AA6

#B2Bbuying #B2Bselling #B2Bmarketing

[Lisa Shepherd @MezzLisa]

I had a great chat with Gordon Gilroy from
@Vision_Creative about #rebranding a B2B company and the things you should consider before you take the plunge.

[Mezzanine Growth @MezzGrowth]

Made the decision to #rebrand? Before you take the plunge, check out these 3 tips to help your #rebranding process go smoothly, and learn about 2 common pitfalls to avoid: https://t.co/eelQjdw0Cu #companyrefresh

[Mezzanine Growth @MezzGrowth]

Unproductive meetings benefit no one. Lisa Shepherd shares four simple tips that will help you run productive sales and marketing meetings. Watch now! https://t.co/Fn3B5HVBLl #productivity #meetingtips #salesandmarketing