Fabiani is a South African premium brand established by Jeffrey Fabian in 1978 ๐ฟ๐ฆ
Fabiani is currently owned by TFG (The Foschini Group) after an acquisition in 2011 ๐ฐ
Jeffrey's son, Arie spent 5 years at TFG before exiting in 2016 due to a disconnect in strategic vision โ๏ธAcross the next few years Fabiani started shutting down stores (they had women's stores at one point)
Arie & Jeffrey intervened & presented the Board with a rescue game plan titled "Founders Mentality" & hit reset on the brand strategy๐
In 2019 TFG implemented the "Founders Mentality" strategy & the rest is history!๐