Micah Roberts

Former Las Vegas Sports Book Director who writes columns covering College Football & Hoops, NFL, MLB, NBA and NASCAR, all with a gaming spin. @SportsLine expert

[NASCAR @NASCAR]

The NASCAR family mourns the loss of NASCAR Hall of Fame driver Cale Yarborough, who passed away at the age of 84.

[LaurenABC7 @LaurenABC7]

TONIGHT: Pro surfers have traveled from all over the world to ride massive & powerful waves at Northern CA's legendary Mavericks. The wave height is forecasted to peak from 6am to 6pm on Thursday. @NWSBayArea predicts waves could reach up to 30 ft.
@abc7newsbayarea

[NFL on CBS 🏈 @NFLonCBS]

Best Pass TD/INT ratio this season
(min. 10 starts)

Dak Prescott 30/7
C.J. Stroud 20/5
Russell Wilson* 26/8
Baker Mayfield 26/8
Justin Herbert 20/7

*benched

[Earth @earthcurated]

Snowfall in Yosemite ❄️

[USS Arizona @USSArizona]

Pilots of the first wave of Japanese aircraft have already attacked NAS Kaneohe on windward Oahu. Wheeler Field and Schofield Barracks just north of Pearl Harbor are now under attack. Pearl Harbor remains unaware of this. #PearlHarbor82

[USS Arizona @USSArizona]

Good evening from Pearl Harbor, Hawai‘i. We are honored once again that so many are following along. In doing so, we remember the USS Arizona, her crew and all those present on Oahu on Dec. 7, 1941. We continue with the pre-attack 24 hour timeline.
#PearlHarbor82

[PHNX Diamondbacks @PHNX_Dbacks]

D-BACKS GOT THEIR GUY!

Arizona has reportedly signed LHP Eduardo Rodriguez to a four-year, $80 million dollar deal.

[Ryan @ifantasyrace]

Chris Buescher in car Phoenix testing
https://t.co/ouBXAppD4I

[247Sports @247Sports]

Ohio State QB Kyle McCord plans on entering the Transfer Portal. 🏈

READ- https://t.co/e2opJT1Tz7

[Jeff Sherman @golfodds]

NFL - Week 13

Dal -7 vs Sea

LAC -5.5 at NE
Det -3.5 at NO
Atl -3 at NYJ
Pit -6.5 vs Ari
TB -6 vs Car
Ind -2.5 at Ten
Mia -8.5 at Wsh
Hou -3 vs Den
Phi Pick vs SF
LAR -3 vs Cle
KC -7 at GB

Jax -8 vs Cin

Bye Week: Bal, Buf, Chi, LV, Min, NYG

[Chris Andrews @andrewssports]

Conference Championship Week opening numbers. ⁦@southpointlv⁩ ⁦@RampartCasino⁩ ⁦@CasaBlancaNV⁩ ⁦@VirginRiverNV⁩

[Joe Pompliano @JoePompliano]

Amazon is paying $100 million to broadcast the NFL's first-ever Black Friday game.

But it's really a chess move to steal market share from brick-and-mortar stores and generate online sales.

Let me explain 👇

Thanksgiving Day football has always been huge.

Last year's games averaged 33.5 million viewers, including 42 million viewers for the Cowboys vs. Giants — the most-watched regular season game of all time.

2022 Average Viewership
• NBA Christmas Day: 4.27 million
• NFL Thanksgiving Day: 33.5 million

But the NFL has never done a Black Friday game because 1) it's a holiday known for people leaving the house to go shopping and 2) the Sports Broadcasting Act of 1961 prohibits NFL games on Fridays after 6 pm ET and all day on Saturdays during the fall.

This rule was implemented by Congress to protect high school and college football from seeing a decline in attendance and viewership because of the NFL.

But Amazon offered the NFL $100 million for the game, so they decided to put it at 3 pm ET to skirt the rule.

And it's an even better deal for Amazon.

Amazon is allowing anyone to watch — Amazon's first TNF broadcast generated more Prime sign-ups than any other 3-hour window in company history — and Amazon is also reportedly charging 2x more than their TNF broadcast for 30-second ad placements.

Cost Of A 30-Second Commercial
• Thursday Night Football: $440,000
• Black Friday: $880,000

But more importantly, Amazon will leverage its new ad strategy called "audience-based creative."

This will enable brands to target different audience segments with different ads in the same time slot.

For example, according to Ad Age, Bose will show three different ads using Amazon's ad technology.

The first ad features Joe Burrow and will be delivered to non-Prime members, while the other two Bose ads will feature different products and be shown only to Prime members based on their Amazon Prime search history.

And here's the best part...

These targeted ads will also be shoppable, meaning viewers can watch the commercial, place the product in their cart with the click of a button, and checkout without ever leaving the broadcast.

That makes Amazon's broadcast far more valuable than a typical commercial — brands will be able to retarget these customers after the game — and it also gives us a view into how brand advertising could look in the future.

Companies like Amazon and Apple are only going to spend more money on live sports rights, and their ad targeting could change how brands market forever.

Now that's pretty damn cool.

** If you enjoyed this breakdown, follow me @JoePompliano for more sports business content **

[Micah Roberts @MicahRoberts7]

I'm down for the Plimsolls & Quiet Riot

[Punkrock History @PunkRockStory]

43 years ago
Exciting and outstanding weeks of concerts in November and December 1980 at the Starwood, Santa Monica Boulevard, Hollywood

#punk #punks #punkrock #hardcorepunk #hollywood #starwood #history #punkrockhistory

[Gabe Wasylko @GabeWasylko]

The Holidays Are Back at The Old Arcade in Cleveland, OH

[Micah Roberts @MicahRoberts7]

@GabeWasylko Beautiful

[UNLV Football @unlvfootball]

LAS VEGAS! WE NEED YOU! 🫵

This Saturday we play for a chance to host the Mountain West Championship Game for the FIRST TIME in our HISTORY. Get your tickets, wear your Rebel Red and be LOUD!

See you Saturday 👀

[Jeff Sherman @golfodds]

NFL - Week 12

Det -7 vs GB
Dal -11 vs Wsh
SF -6 at Sea

Mia -7.5 at NYJ

Hou Pick vs Jax
Ind -1.5 vs TB
NE -3.5 at NYG
Ten -4 vs Car
Cin -2.5 vs Pit
Atl Pick vs NO
LAR -2.5 at Ari
Den -2.5 vs Cle
Phi -3 vs Buf
KC -9.5 at LV
Bal -4 at LAC

Min -3.5 vs Chi

[Circa Sports @CircaSports]

College Football 🏈
Week 13 Opening Lines

Opening App Limits: $3k Sides, $1k Totals

[Jaclyn Schultz @JaclynFOX5Vegas]

Is this how to treat tourists on public walkways ?

[Micah Roberts @MicahRoberts7]

@LegendsNascar @KurtBusch @HomesteadMiami Saw him in 2002 at Fontana, led 102 laps and finished second to Jimmie Johnson's 1st career win. They battled the final laps. Fun race. Always memorable as one of my favorites