For years I looked at my YouTube analytics like a foreign language I was never going to learn.
Turns out I wasn't looking at math. I was looking at what my audience was doing.
Four analytics. No formulas. One translation guide.
New video: https://t.co/I9TDGNYVmg
"The YouTube algorithm is rigged against creators" is something I keep hearing.
So I opened my actual analytics on camera to test it.
My data told a different story — one more useful for creators than the rigged narrative.
https://t.co/3oTPrbnoSJ
You followed the YouTube advice. Better thumbnails. Tighter edits. Upgraded gear.
Your views went down.
You're not imagining it. And it's not the algorithm.
Here's the diagnosis: https://t.co/pnu2MBAYg7
5 signals that tell YouTube's AI your content is the real thing.
Not tricks. Not workarounds. Production and content fundamentals that separate human-made video from the mass-produced patterns the system is increasingly flagging: https://t.co/5NssmQmQZi
Your edits are slow because of decisions you didn't make — not your software, not your computer. New video explains exactly which ones. https://t.co/7FSimRqSBS
Your hook isn't broken because of your opening line. It's broken because you think a hook is an intro. It's not. It's a commitment. New video → https://t.co/hkxjLME2DT
The risk isn’t simply using AI on YouTube.
It's making content that looks mass-produced, repetitive, weakly authored, and easy to replicate at scale.
The warning signs that may make a YouTube channel look inauthentic — especially faceless channels: https://t.co/N1pCVeAgzZ
YouTube’s “inauthentic content” crackdown is NOT just about AI.
It’s about content that looks mass-produced, repetitive, weakly authored, and easy to replicate at scale.
I broke down what creators should watch for — especially faceless channels:
https://t.co/LrZyy0OTdW
Getting stuck as a YouTube creator doesn’t feel dramatic.
It just feels… slow.
You sit down to make something, and nothing really moves.
I broke down why that happens—and what actually helps.
https://t.co/XwOoWipNRs
What sucks most about YouTube and social media going all-in on cloning TikTok is how it abandoned 10 years of scripted Web Series innovation.
Short form series & sketch comedy had a renaissance. The YouTube Spaces program was killer. “Creators” were filmmakers, not influencers.
I've decided to jump ship from @Adobe Premiere Pro and move to DaVinci Resolve.
In general, I think Adobe has too many issues and innovates too slowly. I suspect, AI platforms like @freepik, @krea_ai, @Kling_ai and @previewio will eventually render Photoshop and After Effects unnecessary.
Until now, Adobe truly has cornered the creative market, but I think this is the beginning of the end for that stronghold.
Things are changing fast, but they are not.
Adobe CEO resigns, most likely due to Adobe floundering amidst the AI wave.
IMO Adobe made a big mistake leaning hard into generative AI. Their userbase hate it.
They will thrive if they reject gen AI, and return to putting humans first. That should be the focus of the next CEO
Exciting news: as of this week, all @youtubecreators can now upload 50MB thumbnails (up from 2MB).
Now, your super high-resolution thumbnails will look epic on TV 📺
Consistency won’t save a broken direction.
Most creators optimize their upload schedule when they should be questioning their strategy.
New Creator Talk Radio episode: why direction matters more than discipline (and how to fix yours without burning out). https://t.co/2MlrG4h3dk
nobody talks about how exhausting ai-assisted coding actually is. you're not typing less and chilling more. you're making 10x the decisions per hour. all the easy stuff is automated so you're just left with the hard parts nonstop. no wonder i need a nap by 2pm
The fact that in one lifetime I’ve recorded music into a cassette tape from a radio, burned music onto a CD, clicked and dragged it onto an MP3 player, and streamed it from a smart phone is crazy.
Yeah, I’m that old.
The biggest lie in the creator economy is that "Production Value = Sales."
It doesn't.
I sat down with an online course creator who made six figures using FREE "amateur" tools. We discuss her "Mac-Only" strategy in my new video. 🖥️👇
https://t.co/YrfIj3VwLc
YT has cut my income by over 75% in the last year - people trying to make authentic content are getting pushed out in favor of heartless slop.
Absolutely soulless.