Michael Rueckert

Founder of | Director of Marketing at @SnowbasinResort | Adjunct Professor at @UUtah | Formerly with @UtahAthletics & President of @TheMUSS.

[Michael Rueckert @MichaelRueckert]

We took home a couple awards from the @UtahBusiness SAMYs.

I’m extremely proud of what our team has accomplished growing the Snowbasin brand.

Thank you to @coop_rario and his team at Doxey Street for building our ‘Go North’ campaign & the brilliant idea of the arrow in SLC.

[Michael Rueckert @MichaelRueckert]

@RyanQualtrics @daniel_rueckert seems like a perfect addition to your Vivint Sponsorship.

We've put live web cams on Snowbasin lift installations that are highly engaged.

[Michael Rueckert @MichaelRueckert]

Had a great conversation on the @KoreOutdoors podcast breaking down AI and the outdoor industry.

We covered how AI models train, where they source content across 100+ outdoor brands, how to optimize for LLMs, and the fast shift toward agentic customers.

https://t.co/hewB0xxmJm

[Michael Rueckert @MichaelRueckert]

Honored to be featured in the The Wall Street Journal as an "AI power user".

For me, it has unlocked productivity and rapid adoption of new skillsets. Building Centium, teaching a university course, and still doing well enough in my day job to earn Marketing Team of the Year.

[The Wall Street Journal @WSJ]

On the Clock: Rank-and-file employees are jockeying to become leading adopters of artificial intelligence, so-called AI Power Users https://t.co/HUOrFgOM85

[Gregg Blanchard @slopefillers]

It was super fun to sit down with @SnowbasinResort's @MichaelRueckert to dig into AI as a decision-making tool, Snowbasin's strategy toward that end, and how the platform he created - Centium AI - helped them increase AI visibility for the resort by 88%. https://t.co/wGCkk93GwT

[Michael Rueckert @MichaelRueckert]

I’ve learned a tremendous amount that is far too long to include in this post, but success primarily comes from omnichannel digital content beyond your website & building a strong brand.

Centium is now in a beta test phase with several major brands, before public release soon.

[Michael Rueckert @MichaelRueckert]

I’m excited to share something I’ve been working on for nearly a year. It’s called Centium AI.

It measures brand AI visibility vs. competitors at scale, seeks to understand how these models learn, and ultimately what you can do about it.

Check it out at https://t.co/ylrSPQtKXW

[Michael Rueckert @MichaelRueckert]

Insights from Centium have been deployed across brands I lead since January, and we have seen remarkable growth in AI visibility for our primary targeted search categories.

We’re very early in this new category, but it’s an encouraging sign that we can influence AI models.

[Michael Rueckert @MichaelRueckert]

This follows @UtahBusiness naming us “Marketing Team of the Year” after landing multiple No. 1 rankings for Snowbasin and building a timely national campaign to amplify it.

Really proud of what our team & resort has accomplished. We have great momentum!

https://t.co/Z8xzOgO0MU

[Michael Rueckert @MichaelRueckert]

I joined the @SkiUtah Last Chair Podcast with @tomkellyolympic to talk about brand strategy and some of our marketing success.

We also discussed what's next for Snowbasin and where we’re focused moving into the future. Give it a listen!

https://t.co/jOz5DAleR2

[Michael Rueckert @MichaelRueckert]

“There’s no doubt about it: Snowbasin has a stacked resume.”

You can’t start an article much better than this opening line from Travel & Leisure in a huge PR win for our resort.

https://t.co/1gK6LNEqNC

[Dave Amirault @ozskier]

Excited to present to packed house tomorrow afternoon at the @NSAA_org western trade-show and conference about how our industry is harnessing the power of AI.

Major thanks to the marketing and operational leaders that shared their time and insights with me.

It's gonna be 🔥.

[Michael Rueckert @MichaelRueckert]

@ozskier @NSAA_org @SnowbasinResort Please tell me this is being recorded or streamed

[Michael Rueckert @MichaelRueckert]

We started a multi-year partnership with @mammut, a premium brand that aligns in mountain experiences, safety & sustainability.

The gear has impressed our team & we're proud to provide our staff with best in class equipment that matches the quality of our No. 1 ranked resort.

[Snowbasin Resort @SnowbasinResort]

Snowbasin X Mammut

We are so excited to announce our new resort partnership with @mammut to provide uniforms, outerwear, and safety equipment for Snowbasin staff and guests!

Read more here: https://t.co/92sE5I0mzi

[Michael Rueckert @MichaelRueckert]

Took a visit to the office.

📍 @SnowbasinResort

[Michael Rueckert @MichaelRueckert]

Never thought my first time sitting courtside in this arena would be on ice.

Shoutout to @daniel_rueckert for seats.

#UtahHC

[Michael Rueckert @MichaelRueckert]

The newspaper creative from the video turned into a fun activation at the parade.

It features select articles we uncovered from 2002 about the Grizzly Downhill.

👨🏻‍🎨@coop_rario

[Snowbasin Resort @SnowbasinResort]

The Olympics are coming back to Snowbasin! 🥇

We are proud to be the venue for Alpine Skiing in the 2034 Winter Olympics and Paralympics with Salt Lake City’s official selection today.

[Michael Rueckert @MichaelRueckert]

We’ve been working on this for a while and it’s so great to see it come to fruition. It’s incredibly rare to host the Olympics, let alone twice.

It put Snowbasin on the map in 2002 and will certainly be another turning point for our brand over the next 10 years. Let’s go!

[Snowbasin Resort @SnowbasinResort]

The Olympics are coming back to Snowbasin! 🥇

We are proud to be the venue for Alpine Skiing in the 2034 Winter Olympics and Paralympics with Salt Lake City’s official selection today.

[Michael Rueckert @MichaelRueckert]

@_myfriendryan After sitting in the red on this position for three months, I doubled down last week and bought the dip. Now, we’re killing it.

Lunch Monday is on me now @_myfriendryan 🤝🏼

[CNBC @CNBC]

Rivian shares soar 30% after Volkswagen takes $1 billion stake https://t.co/umAymTA64B

[Michael Rueckert @MichaelRueckert]

@_myfriendryan This retweet put the car in my timeline, and prompted me to buy some Rivian stock. Wish me luck 😅

[Michael Rueckert @MichaelRueckert]

@nateinthewild Best content yet for this in Utah. Well done 👏

[Snowbasin Resort @SnowbasinResort]

The sun put on an absolute show last night.

#aurora #auroraborealis