We took home a couple awards from the @UtahBusiness SAMYs.
I’m extremely proud of what our team has accomplished growing the Snowbasin brand.
Thank you to @coop_rario and his team at Doxey Street for building our ‘Go North’ campaign & the brilliant idea of the arrow in SLC.
@RyanQualtrics@daniel_rueckert seems like a perfect addition to your Vivint Sponsorship.
We've put live web cams on Snowbasin lift installations that are highly engaged.
Had a great conversation on the @KoreOutdoors podcast breaking down AI and the outdoor industry.
We covered how AI models train, where they source content across 100+ outdoor brands, how to optimize for LLMs, and the fast shift toward agentic customers.
https://t.co/hewB0xxmJm
Honored to be featured in the The Wall Street Journal as an "AI power user".
For me, it has unlocked productivity and rapid adoption of new skillsets. Building Centium, teaching a university course, and still doing well enough in my day job to earn Marketing Team of the Year.
On the Clock: Rank-and-file employees are jockeying to become leading adopters of artificial intelligence, so-called AI Power Users https://t.co/HUOrFgOM85
It was super fun to sit down with @SnowbasinResort's @MichaelRueckert to dig into AI as a decision-making tool, Snowbasin's strategy toward that end, and how the platform he created - Centium AI - helped them increase AI visibility for the resort by 88%. https://t.co/wGCkk93GwT
I’ve learned a tremendous amount that is far too long to include in this post, but success primarily comes from omnichannel digital content beyond your website & building a strong brand.
Centium is now in a beta test phase with several major brands, before public release soon.
I’m excited to share something I’ve been working on for nearly a year. It’s called Centium AI.
It measures brand AI visibility vs. competitors at scale, seeks to understand how these models learn, and ultimately what you can do about it.
Check it out at https://t.co/ylrSPQtKXW
Insights from Centium have been deployed across brands I lead since January, and we have seen remarkable growth in AI visibility for our primary targeted search categories.
We’re very early in this new category, but it’s an encouraging sign that we can influence AI models.
This follows @UtahBusiness naming us “Marketing Team of the Year” after landing multiple No. 1 rankings for Snowbasin and building a timely national campaign to amplify it.
Really proud of what our team & resort has accomplished. We have great momentum!
https://t.co/Z8xzOgO0MU
I joined the @SkiUtah Last Chair Podcast with @tomkellyolympic to talk about brand strategy and some of our marketing success.
We also discussed what's next for Snowbasin and where we’re focused moving into the future. Give it a listen!
https://t.co/jOz5DAleR2
“There’s no doubt about it: Snowbasin has a stacked resume.”
You can’t start an article much better than this opening line from Travel & Leisure in a huge PR win for our resort.
https://t.co/1gK6LNEqNC
Excited to present to packed house tomorrow afternoon at the @NSAA_org western trade-show and conference about how our industry is harnessing the power of AI.
Major thanks to the marketing and operational leaders that shared their time and insights with me.
It's gonna be 🔥.
We started a multi-year partnership with @mammut, a premium brand that aligns in mountain experiences, safety & sustainability.
The gear has impressed our team & we're proud to provide our staff with best in class equipment that matches the quality of our No. 1 ranked resort.
Snowbasin X Mammut
We are so excited to announce our new resort partnership with @mammut to provide uniforms, outerwear, and safety equipment for Snowbasin staff and guests!
Read more here: https://t.co/92sE5I0mzi
The newspaper creative from the video turned into a fun activation at the parade.
It features select articles we uncovered from 2002 about the Grizzly Downhill.
👨🏻🎨@coop_rario
The Olympics are coming back to Snowbasin! 🥇
We are proud to be the venue for Alpine Skiing in the 2034 Winter Olympics and Paralympics with Salt Lake City’s official selection today.
We’ve been working on this for a while and it’s so great to see it come to fruition. It’s incredibly rare to host the Olympics, let alone twice.
It put Snowbasin on the map in 2002 and will certainly be another turning point for our brand over the next 10 years. Let’s go!
The Olympics are coming back to Snowbasin! 🥇
We are proud to be the venue for Alpine Skiing in the 2034 Winter Olympics and Paralympics with Salt Lake City’s official selection today.
@_myfriendryan After sitting in the red on this position for three months, I doubled down last week and bought the dip. Now, we’re killing it.
Lunch Monday is on me now @_myfriendryan 🤝🏼