Mike | SaaS Lead Flow

Founder • 1x Exit • 3 Profitable Biz - Affiliate and SaaS.
We help brands generate revenue with high-converting funnels

[Mike | SaaS Lead Flow @MichaelScottBlu]

The ultimate thread on how to grow your SaaS

How is how you grow a B2B SaaS business to 6-7 figures in 2024:

Introducing the '5-Step Launch & Grow Playbook'

Just before I get into it...

Why should you read this?

In the last 7 years, I've helped dozens of B2B SaaS businesses scale to 6-7 figures in ARR within 12 months.

Here are 3 of my most recent client results:

-> B2B Recruitment SaaS books 64 demos and adds $45,000 in MRR within 7 weeks:

-> B2B AI SaaS makes a $150,000 exit within 6 months:

-> B2B Education SaaS goes from idea to a $8.5M Series A in 24 months
--

You might be asking:

So what exactly do these Founders come to me for?

Most Founders are geniuses when it comes to building products.

But when it comes to sales, they tend to struggle with these 3 main problems:

1) Booking demos but can't close them
2) Rely heavily on referrals or inbound to scale
3) Have no robust outbound system to consistently book 20+ demos every month

In other words...

They're not marketers.

And that's exactly why they come to me.

This is where I implement my outbound systems I've used for dozens of clients to help them scale.

This is the 5-step process we follow:

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Step 1: Identify Your Target Market & Build Your Sales Funnel

"The game is easiest when you pick the right audience." - Dan Kennedy

Create one detailed ideal customer profile (ICP) based on:

• Job title
• Industry
• Location
• Revenue
• Headcount

Then build a sales funnel so they can convert from cold to sold.

Here's a quick sales funnel structure:

Cold outreach -> Social Platforms + Website -> Book a Call

--

Step 2: Building an Outbound Engine that Books 25+ Demos Every Month

Our goal here is to reach out to as many people in your ICP as possible.

We do this by building outbound systems that align with your product and niche.

This includes using one or several of these channels:

1) Cold Email
2) Cold Calling
3) Cold DMing on social media

Key: Start by using multiple channels, then double-down on the ones which perform the best.

And the more channels used = more demos booked.

--

Step 3: Converting Leads into Booked Demos

This is where your sales funnel comes in handy.

When you reach out to leads, they'll check your website and socials.

The content and social proof you share through them will build your authority and trust with the lead.

And is what piques their interest and converts them to demos.

--

Step 4: How to Close >60% of Your Demos

There's only one real objection in demos: Trust.

Why?

When prospects trust you and believe you can help solve their problem -

These 3 objections become logistical issues:

1) Time
2) Money
3) Partner

Build rapport + give value = Convert >60% of demos booked (like I do).

--

Step 5: Turning Customers into 'Customers for Life'

Most B2B SaaS businesses focus on getting clients.

But the key to a long-term and sustainable business is in retention.

Obsess over your product AND provide a great customer experience.

That way you turn every customer into a 'customer for life'.

--

That's all.

Appreciate you for reading this.

If you need help scaling your B2B SaaS business, read the following Tweet below:

[Mike | SaaS Lead Flow @MichaelScottBlu]

We sent an email to 2000 former customers yesterday announcing a B2B offer

Here is what the Calendly looked like this morning

[Mike | SaaS Lead Flow @MichaelScottBlu]

One of my biz partner said the other month

"Stop forcing outbound and start attracting clients"

I rolled my eyes at her as she coded our software

Then the strangest thing started to happen

A bunch of inbound leads
Really, really big ones
She was right

The law of attraction is strange, but works if you put it out there

[Mike | SaaS Lead Flow @MichaelScottBlu]

@MattLucero_ Love the incentive structure

Easy win for incentivizing for performance for your biz too

[Mike | SaaS Lead Flow @MichaelScottBlu]

Featured on the front page of @IndieHackers this morning

What a cool article!

Thanks @cameronscully_ for the article!

#buildinpublic

[Mike | SaaS Lead Flow @MichaelScottBlu]

@JaredDHardin Selling to the wrong ICP

Employees aren rarely incentivized by businesses growing

I frequently hear “we don’t need more partners” even though I can make them way more money

Because they are paid the same if the business grows

Or in this case…paid less if you fix the lot

[Mike | SaaS Lead Flow @MichaelScottBlu]

@SimonHoiberg I once worked with a founder for 6 months

Everybody LOVED the idea.
He thought it was the next big idea
We couldn't get ONE customer to say Yes

Not on a rev share
Not on a free trial to use it

Some ideas are good but execution is everything

[Simon Høiberg @SimonHoiberg]

Reminder: Someone saying they like your startup idea is *not* a validation.

People giving you their money is.

[Mike | SaaS Lead Flow @MichaelScottBlu]

I feel like I'm at the edge of a big waterfall with biz

You can hear the roar
You can feel the momentum pulling you
and we're prepped for the journey to the next spot

but damn the anticipation is kiling me

[Mike | SaaS Lead Flow @MichaelScottBlu]

@JaredDHardin Stoked for you! Go live your dream

[Mike | SaaS Lead Flow @MichaelScottBlu]

Anybody have a good Machine Learning person for big databases?

AI is Not ML

ML is AI

[Mike | SaaS Lead Flow @MichaelScottBlu]

@theisaacmed Wild.
We are moving at light speed

I also recently was told how most middle managers / VPs over let’s say 40-45 are useless to orgs now

They carry huge salaries and haven’t done work in so long they are seemingly unhirable

[Mike | SaaS Lead Flow @MichaelScottBlu]

@tibo_maker hindsight is always 20/20

With platform risk, it's almost always a time bomb

On the inverse, a good friend of mine had a $1M ARR Saas with platform risk

Sold for $1M and it got shut down <12 months after acquisition...

[Mike | SaaS Lead Flow @MichaelScottBlu]

Belief in yourself is the #1 indicator of success

I've been achieving more than I ever dreamed of for 3 years now

Why?

Because I have RUTHLESS self belief

[Mike | SaaS Lead Flow @MichaelScottBlu]

@devlikesbizness I built a large dental databse as one of my first startups

Selling into dental offices without a network is an absolute pain

[Mike | SaaS Lead Flow @MichaelScottBlu]

@yourealazyfvck This is very arbitrary

Gary vee talks about age not mattering all the time

Now if you pick a bad partner and have dependents, it will be incredibly tough to start after 27

But you can literally start whenever

Life is all made up

Don’t add stupid rules to it

[Mike | SaaS Lead Flow @MichaelScottBlu]

@devlikesbizness Some guru is on LinkedIn selling that dream forsure

[Mike | SaaS Lead Flow @MichaelScottBlu]

This has been living in my head rent-free for the last 12 months

A personal brand is totally fleeting

I built a decent following
Had Fortune 100 inbound leads
Generating 5-figures+monthly in rev from content

But I HATED the act

It gave me freedom, but I wasn't going to stay in that life for long. It was inauthentic

I would rather build in peace (and make more $)
Than shake my booty for the whole internet

[Alex Becker 🍊🏆🥇 @ZssBecker]

You shouldn’t build a personal brand, start a podcast, stream, or anything like that.

Here’s why, with one exception:

Doing this in 2026 is the equivalent of being a stripper in a club with one million other strippers.

Yes, you can make money fast. But there are three major drawbacks:

A) This skill set stops producing money the second you stop shaking your ass.

B) There are 1,000 other creators starting every day. Even if you make it, you have to shake harder and harder to stay relevant.

It is no longer an “open” opportunity. The second you stop serving the algorithm, you are replaced.

C) You will not want to be shaking your ass on Twitch and making content at 40.

Keep in mind. At 40 you will not just have to maintain this. You will need to be shaking your ass 5x harder, every year, as the competition to be relevant get's harder and harder.

What you really should do is master a craft: business building, investing, or something else you can master in silence. Then do that for 30 to 40 years straight.

In all honesty, 90% of people making content are wasting their careers. Even the mildly to largely successful ones. It is just not a good choice.

It's fun when your 20. But ultimately a brutal waste of your years.

The only times you should do this are:

A) If this is truly your life’s calling.
B) If it is a fun side hobby.

95% of people doing this do not fall into bucket A. They are doing it simply to make money.

Their time would be better spent learning how to invest, build companies, build brands, and develop real skills.

95% of my net worth comes from my tech companies, which have grown mostly outside of my “content.”

For the last six months, I stopped making videos because videos fell into bucket B for me.

I stopped enjoying it. So I don't do it. The end. I get up and work on my businesses and write in hobby time.

I cannot fathom a greater hell than having to make videos and content if I didn’t want to.

This is a luxury most “personal brand” entrepreneurs do not have.

Ask yourself as you see all the past aging influencers running ANOTHER stream...Another podcast...Still having to shake their asses...

Ask yourself if you want that to be you.

If you’re young and thinking about starting another podcast, stream, channel, or personal brand, you really need to ask yourself:

A) Does the world need another talking head?
B) Is this really what you want to do for the next 30 years?

The answer to A is no.

The answer to B is likely no.

Think about it before you waste years of your life in the rat race of trying to become popular online.

The vast majority of hyper-wealthy people are total unknowns.

[Mike | SaaS Lead Flow @MichaelScottBlu]

@MattLucero_ congrats! Love the lessons learned

Sometimes we have to learn things the hard way ha!

[Mike | SaaS Lead Flow @MichaelScottBlu]

@4KL4K they are very good ;)
Usually I have multi-hunderd dollar CPA payouts for various brands in pet, health, hairloss, etc

Email me if interested [email protected]

[Mike | SaaS Lead Flow @MichaelScottBlu]

@HalgoGains @Th3_Injector Worst one this month

They sent me placements and I was like fuck

Can you send me negative keywords?

Same day the client sends a screenshot of TM+

SMH

[Mike | SaaS Lead Flow @MichaelScottBlu]

@HalgoGains @Th3_Injector spoken like a true pro 😂🤣

"Hey can I get a placement for that?" Sure ill get that right over to ya...