“Mere literacy won’t do anymore. The task of community education ought to be to lift the entire community up to the level of the technology it’s using.
Otherwise the society collapses.”
Marshall McLuhan
‘Electronics and the Psychic Dropout’
1966
“Today, when we have extended all parts of our bodies and senses by technology, we are haunted by the need for an outer consensus of technology and experience that would raise our communal lives to the the level of a world-wide consensus.”
Marshall McLuhan
‘Number…’
1964
“Western man, from Plato to the present, seems to have opted for a transportation theory of communication in which data move, or are moved, from one point to another, leaving both sender and receiver unaltered by this transaction.”
Marshall McLuhan
‘Excerpt from UMR’
1973
“…in understanding media, we might check whether the current familiarity of children with photo and television, for example, before they read and write may really be an unfortunate sequence.”
Marshall McLuhan
1960
Grazie @paologranata per aver parlato di interfacce culturali, ecologia dei media e learning design in un contesto in cui, spesso, i dubbi su una nuova tecnologia emergente, come gli attuali modelli di AI generativa, rischiano di precluderne il potenziale euristico #mediaecology
“All media are mythical in the strict sense of being artificial fictions and forms designed to enhance or speed human transactions.”
Marshall McLuhan
letter to Allen Maruyama
January 11, 1972