Michelle Comparetti

creative type. Often can be seen wearing black.

[Michelle Comparetti @MichelleACZ]

Cu•ri•os•i•ty: Desire to know more. In digital pharma terms: Patient & HCP curiosity about their Rx leads them to our branded sites.

[Michelle Comparetti @MichelleACZ]

Fire Dept App. This is AWESOME. http://bit.ly/hSVy4D

[GiggleMed @GiggleMed]

From a patient: "I was choking & that nurse saved me with a Heineken remover" ... Naturally, I proceeded to the social history

[Michelle Comparetti @MichelleACZ]

Pantone's new black for 2011: Honeysuckle Pink. Fun mini quiz shows where color & copy combine. http://on.wsj.com/i4q5tV

[Michelle Comparetti @MichelleACZ]

My creative mantra today: Edit yourself. And that goes for me, too.

[Michelle Comparetti @MichelleACZ]

80yr lady walks into s*bucks pushing cart of kitty litter. "Venti decaf nonfat doublefoam skim caramel macchiato." Inspiring, actually.

[Michelle Comparetti @MichelleACZ]

Just finished proofing a set of scripts, thrice. @ConanOBrien Maybe did third pass to justify saying the word thrice?

[Michelle Comparetti @MichelleACZ]

Fast read. Study shows digital ads outscore print … when digital invites you in. http://bit.ly/hFRHsv

[Michelle Comparetti @MichelleACZ]

fun story. http://bit.ly/fFk398

[Michelle Comparetti @MichelleACZ]

just paid for app—turns food into exercise. Literally. Well, virtually. I have to do something. Food list so limited, losing weight already.

[Lesley Morrissey @lesleywriter]

#marketingmessages: it's not about what you do - it's about what your customer gets; there is a difference.

[Michelle Comparetti @MichelleACZ]

Post #epatcon recipe: Imaginary Vitality glow cap on advil bottle. Real Zeo headband all day long. Am I really in REM right now ???

[Michelle Comparetti @MichelleACZ]

@robinrae22 UTube. Richest asset. Easiest to share, no participation req. Those who like great video share for you on FB, T

[Michelle Comparetti @MichelleACZ]

"I don't think it matters that doctors don't look at a printout. What matters is patients think docs MIGHT look at it." #epatcon

[Michelle Comparetti @MichelleACZ]

"I don't think it matters that doctors don't look at {the printout}. What matters is that patients think they MIGHT look at it." Vitality

[Michelle Comparetti @MichelleACZ]

3rd time today speaker called a thing so good, almost too good to be believed. People. Accept the awesome. #ePatCon

[Michelle Comparetti @MichelleACZ]

Pharma sharing: Now as easy as sharing a square of TP. (And, as legally acceptable.) sendsharesave.com #epatcon

[Michelle Comparetti @MichelleACZ]

"cyberchondriac" words. what a medium.

[Michelle Comparetti @MichelleACZ]

Just reviewed UX audit of competitive site designs. Ever illuminating. How I love when creativity meets science.

[Michelle Comparetti @MichelleACZ]

This creative made me happy today. So clean, even with the diaper. http://bit.ly/cWFYJZ