Michelle James

Cultural Growth Architect helping brands scale cultural relevance, community, and creator ecosystems. Ex: Peloton, Meta (Instagram & Facebook), Fuse, BET

[Michelle James @MichelleJJames]

Brilliant Baddies: HelloBeautiful And MadameNoire Highlight ‘Women To Know: Tech Titans’ For Illustrious Issue https://t.co/e2y4SjcUw8

[Michelle James @MichelleJJames]

McDonald’s set the tone for NBA All-Star Weekend activations. 🔥🏀

Chef’s Remix Showdown brought food, music, sport & culture together seamlessly. Immersive. Intentional. Well exec

Congrats Walton Isaacson on a culture-forward activation.

#AllStarWeekend #McDShowdown

[Michelle James @MichelleJJames]

Marie Claire Power Play LA.

Women leading.
Culture shifting.
Brands activating with purpose.

This is how it’s done.

#PowerPlayLA #WomenInSports

[Michelle James @MichelleJJames]

Architects of Change.
PlayMakeHer x NBA ASW ‘26.
The future of sports & entertainment is being designed in rooms like this.

[Michelle James @MichelleJJames]

Kai Cenat on Hot Ones was Gold! https://t.co/TwDunY6mUv via @YouTube

[TIME @TIME]

TIME's new cover: Digital creators are changing what we watch, how we spend our time, what we buy, and how we vote.

Today, we release the inaugural TIME100 Creators list, in recognition of how significantly these individuals are reshaping our culture https://t.co/cRuF75rGhu #TIME100Creators

Photograph by AB+DM for TIME

[Michelle James @MichelleJJames]

Halfway through 2025. 15 weeks to Scorpio Season. Scorpio season loading… #befriendingmybody #scorpioseason

[Michelle James @MichelleJJames]

Join PKO for Derby in the City: A 20 Pearls Affair!**

Get ready for an exciting Derby-themed celebration on Saturday, May 3, 2025, from 3:00 p.m. to 7:00 p.m. at The Dean NYC! https://t.co/H7iBZ6EcLW

[Michelle James @MichelleJJames]

https://t.co/e5qNHORI9i

[Michelle James @MichelleJJames]

Peloton's New Pace Target Classes will Challenge You to Push Your Runs to the Next Level https://t.co/6LFwgiWsY4 via @onepeloton

[Michelle James @MichelleJJames]

I'm attending GirlTrek's event, “GirlTREK x NBA Total Health All-Star Weekend Walk” - sign up now to join me! #GirlTREK https://t.co/6xCGzoPgtu

[NBA @NBA]

🌟 The 2025 #RufflesCelebGame rosters! 🌟

📅 Friday, 2/14 at 7:00pm/et on ESPN

[Michelle James @MichelleJJames]

https://t.co/FjwHNYfa2y

[Pete Burfening @mt_pete]

Looking forward to @alymisslove beat my case of the Monday’s tomorrow!

[NFL @NFL]

WELCOME TO SUPER BOWL LIX SUNDAY.

📺: #SBLIX – 6:30pm ET on FOX
📱: Tubi + NFL app

[Michelle James @MichelleJJames]

Find Your Push. Find Your Power. https://t.co/3UUnRt8jPf via @YouTube

[Peloton @onepeloton]

things are about to get… strange.

[Michelle James @MichelleJJames]

With Final Season of ‘Stranger Things’ on the Horizon, Netflix Plans “Stranger Season” (Exclusive) https://t.co/WqVG9RBVZj via @thr

[Michelle James @MichelleJJames]

You can now read Kindle books on a Peloton https://t.co/p7gREZjxPa via @Verge

[Michelle James @MichelleJJames]

Get Ready to Sweat With Lil Jon as He Teams Up With Peloton for Artist Series https://t.co/lFHfAHu781 via @billboard

[TINASHE @Tinashe]

“I got stamina they say Ima athlete”