Michael Goldstein

Founder of Fragment, a collective that helps brands capitalize on the chaos of modern media. Aspirational Mensch.

[Michael Goldstein @MickeyG77]

Not sure about the timing of this one

[RITZ Crackers @Ritzcrackers]

Welcome to RITZ Island: Sun, Sand, and the Salties are back.

[Michael Goldstein @MickeyG77]

@lulumeservey @byzkhan Oh the one they didn't credit the agency for?

[Michael Goldstein @MickeyG77]

@michaelmiraflor airspace 2.0

[Michael Goldstein @MickeyG77]

@michaelmiraflor Don't you know life's just a game now?

[Michael Goldstein @MickeyG77]

@dialGG It's so bizarre that advertising people incessantly post on LinkedIn about how bloated and inefficient the industry is. Just do your job!

[Michael Goldstein @MickeyG77]

@chaykak We spent 20 years reinventing TV

[Michael Goldstein @MickeyG77]

The EmilySundbergification of every brand deck I see these days

[Michael Goldstein @MickeyG77]

@dialGG I've shared this video with so many people today. If you're getting insights from The Cut, NYMag etc. yikes

[Michael Goldstein @MickeyG77]

@michaelmiraflor I'm assuming only available on apple native units?

[Michael Goldstein @MickeyG77]

@dialGG Same and never felt the desire to!

[Michael Goldstein @MickeyG77]

@michaelmiraflor *among active users - defined as at least once per month, so this is more a reflection of stickiness not spread or incidence

[Michael Goldstein @MickeyG77]

@michaelmiraflor I believe in it, but how we get there has to be different then sitting in a agency room for a few months

[Michael Goldstein @MickeyG77]

@michaelmiraflor also, everything is retail media

[Michael Goldstein @MickeyG77]

@michaelmiraflor Is this the FastandFuriousification of music?

[Michael Goldstein @MickeyG77]

@michaelmiraflor @rorysutherland @orenmeetsworld @milkkarten When are we getting you off the keyboard and on the green screen? you'd smash it

[Michael Goldstein @MickeyG77]

@michaelmiraflor @rorysutherland @orenmeetsworld @milkkarten and Death To Stock do really good takes

[Michael Goldstein @MickeyG77]

@michaelmiraflor Started transparency trend, meme as marketing, founder led marketing and anti-consistency. Really opened up the cowboy territory we are in now. No more rules!

[Michael Goldstein @MickeyG77]

Brand ID: Toxic Ex

[Michael Goldstein @MickeyG77]

@dialGG The thread replies are insanely stupid too.

[Michael Goldstein @MickeyG77]

WFF - Work From Field