Middle Child

Music • Marketing • Leadership

[jack neel @jackhneel]

Tucker Carlson Shares His Wisest Advice

“Lying makes you weak, and every time you lie, you become weaker because you know it's a lie.”

(Via Jack Neel Podcast)

[OBINNA @OBINNA2__]

When ever you lost your cool in life, you come to this video..

[Middle Child @MiddlechildKE]

@itz_Dreyy May her soul rest in eternal peace.

[Philosway @philosway]

“Be tolerant with others and strict with yourself.”

— Marcus Aurelius

[The Knowledge Archivist @KnowledgeArchiv]

"A good man without strength is only hoping evil has mercy."

— Sun Tzu, The Art of War

[theendeavorpath @theendeavorpath]

“Failure is not the end, it's an opportunity to learn and grow.”

— Jensen Huang

[Damian Player @damianplayer]

Steve Jobs, note to self in 2005.

"You can't plan to meet the people who will change your life."

synchronicity and the readiness of time...

[Magatte Wade @magattew]

There is a reason so many young people get pulled into climate activism.

At 20, you want your life to mean something, but most people are still figuring out what they are good at.

A movement can hand you a mission before you have built the skills to test whether the mission is useful.

(@KonstantinKisin at @prosperNpoverty)

[Janet Machuka @janetmachuka_]

Tax is the silent killer. When you don’t plan for tax, you’ll kill the business. @CPAwanjambugua @ATCDigitalAcad #AfricaTweetChat

https://t.co/s4p4tm6Arb

[Yasmine Khosrowshahi @yasminekho]

Seth Godin gave a masterclass on how to build an audience that throws money at you:

1. Being original and creative is overrated when it comes to building a business. Copy a model that already works. Find someone who has a structure that succeeds and use it instead of trying to invent something from scratch.

2. Stop making average crap. There is no shortage of pizza places, cookies, or skincare products. There is a shortage of things worth talking about. A line around the block exists because the pizza was good enough to put on TikTok, not because of TikTok.

3. The false proxy of followers is a trap. Someone can get 40 million views on TikTok and sell $200 worth of product. If you need 40 million views every time you want to make 200 bucks, you are in real trouble.

4. Marketing is creating the conditions for an idea to spread. It does not spread because you push it hard. It spreads because the people you serve benefit from telling their friends about it.

5. Remarkable does not mean neat. It means worth making a remark about. Google did not run ads for years. Facebook did not run ads for years. The iPhone did not take off because of great advertising. People talked about them.

6. Step one is to invent a thing worth making, with a story worth telling, and a contribution worth talking about. Most people buy a Birkin bag not because they need a purse but because they are buying a story about status and affiliation.

7. Step two is to design and build it in a way that a few people will particularly benefit from and deeply care about. A $220 jigsaw that feels incredible in your hand will outsell a cheap one to the right woodworker, even at ten times the price.

8. Being popular is different than being great. Being popular is different than being profitable. Find the smallest group of people with a problem they are desperate enough to pay you to solve.

9. Start with the smallest viable market. An agency built only for pediatric orthodontists will have a line out the door after four happy clients, because that specific audience does not want an innovator. They want the best at one specific thing.

10. Good decisions and good outcomes are not the same thing. Buying a lottery ticket and winning was still a stupid decision. Making something for a specific group, even if it sometimes fails, is the right decision regardless of the individual outcome.

11. Practical empathy means showing up and finding out who responds to what you are saying, even if you are not the person you are trying to serve. You do not have to be a cancer survivor to build something for cancer survivors. You just have to show up and listen.

12. Step three is to tell a story that matches the built in narrative and dreams of that tiny group of people. Context changes everything. A world class violinist playing in a subway gets ignored by the same people who would pay $200 to see him on stage.

13. You cannot make people change their worldview easily. It is far easier to tell people they were right all along than to convince them they were wrong. Meet people where their beliefs already are.

14. Authenticity is overrated. Authenticity is for your friends and family. Consistency is for professionals. Nobody wants their hotel doorman to be authentically having a bad day. They want the promise kept every single time.

15. The last time you were fully authentic was in diapers. Every choice since then has been shaped by how the world responds. That is not fake. That is called being part of civilization.

16. Step four is to spread the word, but not by you spreading it. Your customers spread it. The question is not how do I get the word out. The question is what are the conditions that make my customers want to tell their friends.

17. Status and affiliation drive almost every purchase decision once basic needs are met. When Tom's Shoes put a visible logo on a pair of espadrilles, it gave the buyer a story to tell, and her friends a reason to ask about it, creating tension that drove the next sale.

18. The same idea applied to coffee failed completely. Nobody sees the label on your coffee bag the way they see your shoes. If the system is not built to spark a conversation, the idea will not spread no matter how good the cause is.

19. Step five is the one everyone skips. Show up regularly, consistently, and generously for years to earn permission and enrollment. Most people quit too late, not too soon. Most people should never have started a project that size in the first place.

20. The biggest businesses in the world started in the smallest markets. Airbnb did not begin by trying to take over the travel industry. Find a small problem, make a promise, keep it, and do it again.

Follow @yasminekho if you want to see more content on marketing & branding.

[Middle Child @MiddlechildKE]

@mbiti_mwondi 😂😂😂

[Middle Child @MiddlechildKE]

@mbiti_mwondi Delulu

[Dr. Roselyn Akombe @DrRoselynAkombe]

Kenyans do not need permission to commemorate a national holiday!

#GenZDay

[Middle Child @MiddlechildKE]

@Ademba_47 Niko kadi and this week i'm Fred Wanjala.

[IGF - Internet Governance Forum @intgovforum]

📢 Read the new report from the first IGF 2026 Youth Track Workshop:

From Deepfakes to “Nudification”: Evolving Threats of Generative AI to Information Integrity & Human Rights.

📖 Report: https://t.co/Z0ic1tLkqK

Visit the IGF 2026 Youth Track page: https://t.co/7sZilhy8Pv

[Market Cap Trainers @NSE_Investors]

"Suits are overrated"- Founders.

[Adams @Adams_Tech_AI]

I come to watch this whenever I feel lost.

[Middle Child @MiddlechildKE]

I'm loving this, finya kabisaaa 😅😅

[The Standard Digital @StandardKenya]

Read The Standard 8 days a week!

📲 Subscribe today (Website): https://t.co/oZSRZG82yj
📲 Read the ePaper: https://t.co/2t4BmyBN1h

#TheBold
#FactsFirst

[Middle Child @MiddlechildKE]

Niko Kadi na mimi ni Fred Wanjala.